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RollWorks costs $12K to $50K per month as of March 2026, with 3 plans available. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

RollWorks offers 3 pricing tiers: Starter, Growth, Enterprise. The Growth plan is growing b2b companies.

Compared to other abm platforms software, RollWorks is positioned at the premium price point.

  • 1 documented hidden costs beyond list price
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How much does RollWorks cost?

RollWorks pricing starts at $12000/month across 3 plans, with enterprise pricing available on request. Plans include Starter (custom pricing), Growth (custom pricing), Enterprise (custom pricing).

RollWorks Pricing Overview

RollWorks has 3 pricing plans ranging from $12,000 to $50,000/month. The Starter plan requires contacting sales for a custom quote and is designed for small b2b teams starting with abm. The Growth plan requires contacting sales for a custom quote and is designed for growing b2b companies. The Enterprise plan requires contacting sales for a custom quote and is designed for large b2b enterprises.

There are at least 1 documented hidden costs beyond RollWorks's list price, including implementation, training, and add-on fees.

This pricing was last verified in February 4, 2026.

Visit RollWorks Pricing

RollWorks uses custom pricing for all plans, with the Starter plan typically starting around $12,000/year. The Growth plan starts at approximately $31,000/year for mid-sized teams, while Enterprise contracts begin at $50,000/year. Final pricing is custom-quoted based on your specific account-based marketing requirements and target account volume.

How RollWorks Pricing Compares

Compare RollWorks pricing against top alternatives in ABM Platforms.

6sense $50000-$150000/user/mo View pricing → Demandbase $50000-$200000/user/mo View pricing → Terminus $30000-$100000/user/mo View pricing →

All RollWorks Plans & Pricing

Plan Monthly Annual Best For
Starter Contact Sales Contact Sales Small B2B teams starting with ABM
Growth Contact Sales Contact Sales Growing B2B companies
Enterprise Contact Sales Contact Sales Large B2B enterprises
View all features by plan

Starter

  • Account-based advertising
  • Account identification
  • Basic CRM sync
  • Up to 2,500 target accounts
  • 3 user seats

Growth

  • Starter features
  • Sales intelligence
  • Expanded account limits
  • More user seats

Enterprise

  • Growth features
  • Advanced targeting
  • Custom integrations
  • Dedicated support
See RollWorks Plans & Sign Up

Compare RollWorks vs Alternatives

Before committing to RollWorks, compare pricing with these 3 alternatives in the same category.

VS6sense
From $50000/user/mo

Small ABM teams starting with account intelligence

Compare pricing
VSDemandbase
From $50000/user/mo

Teams starting with ABM

Compare pricing
VSTerminus
From $30000/user/mo

General users and teams

Compare pricing

All RollWorks alternatives & migration guides

What Companies Actually Pay for RollWorks

Review scores
TrustRadius 9.2/10 (5)
Top pricing complaints
Better integration with HubSpot neededLinkedIn advertising integration could be improvedContract and payment structure is confusingUI for setting up ad campaigns needs improvement
Visit RollWorks Pricing

How RollWorks Pricing Compares

Software Starting Price Top Price
RollWorks $12000/month $50000/month
6sense $50000/month $150000/month
Demandbase $50000/month $200000/month
Terminus $30000/month $100000/month
Triblio $25000/month $75000/month

Browse all ABM Platforms pricing →

1 RollWorks Hidden Costs Beyond the List Price

Beyond the listed price, RollWorks has at least 1 documented hidden costs that can significantly increase total cost of ownership.

Watch for 1 hidden costs
  • Complex Contract and Payment Structure 5-10% of license costs
    medium 1 source
    TrustRadius "The structuring of the contracts and payment cycles are very confusing and needs to be restructured"
Tip

Ask your RollWorks sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 1 independent sources
TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 2 source citations total.

RollWorks Contract Terms

RollWorks contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal No
Mid-Term Downgrade Not allowed
Payment Terms Annual billing with complex contract structure
Based on 1 verified source

RollWorks Pricing FAQ

01 How much does RollWorks cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does RollWorks have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of RollWorks?

Key features include the items listed in the pricing tiers above.

04 Is RollWorks worth the price?

Value depends on your specific needs and use case. Compare features across plans.

05 What makes RollWorks suitable for account-based marketing?

RollWorks provides lead identification and scoring against your Ideal Client Profile, engagement and conversion of website visitors, discovery of new accounts that fit your profile, and intent topic identification. The platform enables tailored campaigns based on segmentation and intent data, making it effective for capturing the 98% of web visitors who leave without taking action.

06 What integrations does RollWorks support?

RollWorks integrates with major advertising platforms for retargeting campaigns. However, users have noted that integrations with HubSpot and LinkedIn could be improved, particularly regarding LinkedIn's different advertising options and capabilities.

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