Quick Answer
Last verified:
Medium confidence

Looka costs $20 to $96 per one-time / year as of March 2026, with 3 plans available. Plan: Brand Kit Subscription at $96/one-time / year. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Looka offers 3 pricing tiers: Basic Logo Package, Premium Logo Package, Brand Kit Subscription. Paid plans include Brand Kit Subscription at $96/undefined. The Premium Logo Package plan is full branding needs.

Compared to other ai design tools software, Looka is positioned at the mid-market price point.

  • Median contract: $1,152/yr from 0 purchases
  • 0
  • 2 documented hidden costs beyond list price
  • Contracts auto-renew — Email customer support anytime

How much does Looka cost?

Looka pricing starts at $20/one-time / year across 3 plans, with enterprise pricing available on request. Plans include Basic Logo Package (custom pricing), Premium Logo Package (custom pricing), Brand Kit Subscription at $1152/one-time / year.

Looka Pricing Overview

Looka has 3 pricing plans ranging from $20 to $96/one-time / year. The Basic Logo Package plan requires contacting sales for a custom quote and is designed for simple logo needs. The Premium Logo Package plan requires contacting sales for a custom quote and is designed for full branding needs. The Brand Kit Subscription plan costs $1,152/one-time / year, best for ongoing brand development.

Looka contracts auto-renew, with a 1 year for Brand Kit Subscription minimum commitment, requiring Email customer support anytime notice to cancel.

The median Looka customer pays $1,152/year.

There are at least 2 documented hidden costs beyond Looka's list price, including implementation, training, and add-on fees.

This pricing was last verified in February 4, 2026 from 1 independent sources.

Looka is an AI-powered logo maker and brand identity platform that enables entrepreneurs, startups, and small businesses to create professional logos and complete brand kits without hiring a designer. Using machine learning trained on millions of design preferences, Looka generates custom logo options based on your industry, style preferences, color palette, and chosen symbols, then lets you fine-tune every element until you're satisfied.

Unlike traditional design tools, Looka follows a product-first approach: you design for free, then purchase only when you're happy with the result. Pricing ranges from a $20 one-time logo purchase to $129/year for a full brand kit with website. The platform has helped millions of businesses launch their brand identity, making it one of the most popular AI logo generators on the market. Looka is best suited for new businesses needing quick, affordable, professional branding rather than established companies requiring custom design work.

How Looka Pricing Compares

Compare Looka pricing against top alternatives in AI Design Tools.

All Looka Plans & Pricing

Plan Monthly Annual Best For
Basic Logo Package Contact Sales Contact Sales Simple logo needs
Premium Logo Package Contact Sales Contact Sales Full branding needs
Brand Kit Subscription $96 / Custom Ongoing brand development
View all features by plan

Basic Logo Package

  • Logo files
  • Basic formats

Premium Logo Package

  • All file types
  • Social media kit
  • Business cards

Brand Kit Subscription

  • Everything in Premium
  • Ongoing branding assets
  • Website builder

Compare Looka vs Alternatives

Before committing to Looka, compare pricing with these 3 alternatives in the same category.

All Looka alternatives & migration guides

What Companies Actually Pay for Looka

The median Looka buyer pays $1,152/year based on 0 verified purchase transactions.

What companies actually pay $1,152/yr Median across 0 purchases
0
Review scores
Trustpilot 4.67/5 (24)
Top pricing complaints
Low resolution templates without warningConfusing pricing and package structureSlow response on domain transfer issues
Source: Vendr buyer database — median calculated from 0 real purchase transactions. Savings figure reflects negotiated discounts reported by buyers.

Looka Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Side Project / Personal Brand $20 Year 1 total
Basic Logo
Total $20

A freelancer or hobbyist needing a simple logo for a personal blog, YouTube channel, or side project.

New Startup Launch $96 Year 1 total
Brand Kit
Total $96

A startup founder launching a new business who needs a complete brand identity including logo, business cards, social media assets, and brand guidelines.

Small Business with Website $129 Year 1 total
Brand Kit Web
Total $129

A local business or consultant needing a professional brand identity plus a simple website for online presence.

Solo Entrepreneur - One-Time Logo Purchase $20 Year 1 total
Basic Logo Package
Total $20

Small business owner purchasing a basic logo package for initial branding

Growing Business - Premium Logo Package $65 Year 1 total
Premium Logo Package
Total $65

Business needing high-quality logo files with multiple format options

Active Brand - Annual Subscription $96 Year 1 total
annually for Brand Kit Subscription $1,152
Total $96

Business maintaining ongoing brand kit with 300+ assets, social media templates, business cards, and website integration

How Looka Pricing Compares

Software Starting Price Top Price
Looka $20/one-time / year $96/one-time / year
Clipdrop Free $29/month
Figma $3/user/month $90/user/month
Framer Free $100/month
Krea AI Free $200/month
Magnific AI $39/month $299/month

Detailed pricing comparisons:

2 Looka Hidden Costs Beyond the List Price

Beyond the listed price, Looka has at least 2 documented hidden costs that can significantly increase total cost of ownership.

Watch for 2 hidden costs
  • Low Resolution Template Files 5-10% of license costs
    medium 1 source
    Trustpilot "Be aware of low resolution templates they offer and never warn you. Check twice before sending Looka designs to print because there's a good chance you won't get what you want."
  • Confusing Pricing Structure 3-5% of license costs
    low 1 source
    Trustpilot "However, in the end, Looka is very confusing when it comes to pricing and packages. There are hidden costs and misleading..."
Tip

Ask your Looka sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
Trustpilot Consumer reviews Vendr Verified buyer transactions
Key claims include inline source attribution. Data verified against multiple independent sources. 5 source citations total.

Looka Contract Terms

Looka contracts auto-renew. Changes require Email customer support anytime. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Email customer support anytime
Minimum Commitment 1 year for Brand Kit Subscription
Mid-Term Downgrade Allowed
Payment Terms Annual upfront for Brand Kit Subscription
Note

Can cancel subscription easily via email to customer support

Based on 2 verified sources

Looka Pricing FAQ

01 How much does Looka cost?

Looka offers four pricing options: Basic Logo at $20 (one-time, PNG only), Premium Logo at $65 (one-time, multi-format including vector), Brand Kit at $96/year (logo + 300+ branded templates), and Brand Kit Web at $129/year (everything plus an AI-generated website). Logo packages are one-time purchases, while Brand Kits are annual subscriptions.

02 Is Looka free?

Looka is free to design with - you can create and customize logos at no cost using the AI logo maker. However, downloading your finished logo requires purchasing a package starting at $20 for a basic PNG file or $65 for high-resolution multi-format files. There is no free download option or free plan.

03 What is Looka?

Looka is an AI-powered logo and brand identity platform that uses machine learning to generate custom logo designs based on your preferences for style, colors, symbols, and industry. Beyond logos, Looka creates complete brand kits with 300+ marketing assets including business cards, social media templates, letterheads, and even a basic website. It's designed for entrepreneurs and small businesses who need professional branding without hiring a designer.

04 How does Looka compare to Canva for logo design?

Looka specializes in AI-generated logo creation with complete brand identity packages, starting at $20 for a logo or $96/year for a full brand kit. Canva offers a broader design platform with manual logo templates as part of its Pro plan ($12.99/month). Looka is better for dedicated logo and branding needs, while Canva is more versatile for ongoing design work beyond logos.

05 Do I own the logo I create with Looka?

Yes, once you purchase any Looka package (Basic, Premium, or Brand Kit), you have full ownership and commercial rights to your logo. You can use it for any purpose including business registration, marketing materials, and merchandise. Brand Kit subscribers retain logo ownership even after canceling their subscription.

06 Can I edit my Looka logo after purchase?

The Premium Logo package ($65) and both Brand Kit plans include unlimited post-purchase design changes, allowing you to modify colors, fonts, layout, and symbols at any time. The Basic Logo package ($20) does not include post-purchase editing - you get a single PNG download as-is.

07 What file formats does Looka provide?

The Basic Logo ($20) provides only a low-resolution PNG file. The Premium Logo ($65) and Brand Kit plans include high-resolution PNG, EPS (vector), SVG (vector), and PDF files, plus multiple color variations and transparent background versions. Vector formats (EPS, SVG) are essential for professional print work.

08 Is the Looka Brand Kit worth it vs. just buying the logo?

The Brand Kit ($96/year) is worth it if you need more than just a logo file. It includes 300+ branded marketing assets - social media templates, business cards, email signatures, letterheads, brand guidelines, and 20+ logo variations for different platforms. For businesses needing a complete visual identity, the Brand Kit saves significant design costs. If you only need a logo file, the $65 Premium Logo is sufficient.

09 What is the Brand Kit Subscription and how much does it cost?

The Brand Kit Subscription costs $96/month and includes over 300 branded assets that regenerate whenever you update your logo. This includes 28 file types, 20+ social media logo variants, 50+ branded social post templates, business card designs, email signatures, letterhead, invoice templates, and brand guideline documents.

10 Can I cancel my Looka subscription?

Yes, Looka subscriptions can be canceled easily by emailing customer support. Multiple users report receiving fast, friendly refunds when they no longer needed the service, even for auto-renewed subscriptions.

11 Are there hidden costs with Looka?

Some users report confusion about pricing packages and what's included. Additionally, some templates may be low resolution, which could require purchasing higher-quality files or hiring a designer for print-ready materials. Review the package details carefully before purchase.

Is this pricing incorrect? — we verify and update within 24 hours.