Wix Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Wix has a free plan. Paid plans start at $17/month (Light) and go up to $159/month.
Wix costs Free to $159 per month as of March 2026, with 5 plans available including a free tier. Plans: Free (free), Light at $17/month, Core at $29/month, Business at $36/month, and Business Elite at $159/month. The median contract is $16,000/year based on 5 verified purchases.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Wix offers 5 pricing tiers: Free, Light, Core, Business, Business Elite. A free plan is available. Paid plans include Light at $17/month (billed annually), Core at $29/month (billed annually), Business at $36/month (billed annually). The Light plan is personal websites and portfolios.
Compared to other content management system (cms) software, Wix is positioned at the mid-market price point.
- Median contract: $16,000/yr from 5 purchases 0
- 6 documented hidden costs beyond list price
- Contracts auto-renew — 14 days from purchase or renewal
How much does Wix cost?
Wix Pricing Overview
Wix has 5 pricing plans, including a free tier. Paid plans range from $0 to $159/month. The Free plan is free and is best for testing and personal projects. The Light plan costs $17/month, best for personal websites and portfolios. The Core plan costs $29/month, best for small businesses and online stores. The Business plan costs $36/month, best for growing ecommerce businesses. The Business Elite plan costs $159/month, best for large-scale ecommerce operations.
Wix contracts auto-renew, with a 1 year for annual plans minimum commitment, requiring 14 days from purchase or renewal notice to cancel.
The median Wix customer pays $16,000/year based on 5 verified purchases.
There are at least 6 documented hidden costs beyond Wix's list price, including implementation, training, and add-on fees.
This pricing was last verified in February 4, 2026.
Wix pricing starts at $0/month for the Free plan with Wix branding, $17/month for the Light plan, $29/month for the Core plan, and $36/month for the Business plan. For advanced e-commerce features and priority support, the Business Elite plan costs $159/month. All paid plans include a custom domain, SSL certificate, and remove Wix ads.
How Wix Pricing Compares
Compare Wix pricing against top alternatives in Content Management System (CMS).
All Wix Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free | Free | $undefined | Testing and personal projects |
| Light | $17 /month (billed annually) | $17 /year (billed annually) | Personal websites and portfolios |
| Core | $29 /month (billed annually) | $29 /year (billed annually) | Small businesses and online stores |
| Business | $36 /month (billed annually) | $36 /year (billed annually) | Growing eCommerce businesses |
| Business Elite | $159 /month (billed annually) | $159 /year (billed annually) | Large-scale eCommerce operations |
View all features by plan
Free
- Basic website builder
- Wix branding displayed
- Limited storage
- Wix subdomain
Light
- Remove Wix branding
- Custom domain
- Basic analytics
- 2 GB storage
- 2 collaborators
Core
- Everything in Light
- Accept online payments
- 50 GB storage
- 5 collaborators
- Basic eCommerce
Business
- Everything in Core
- 100 GB storage
- 10 collaborators
- Standard eCommerce features
- Product reviews
- Shipping labels
Business Elite
- Everything in Business
- Unlimited storage
- 15 collaborators
- Advanced eCommerce
- Priority support
Compare Wix vs Alternatives
Before committing to Wix, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Wix
The median Wix buyer pays $16,000/year based on 5 verified purchase transactions.
Wix Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
Basic business website on Core plan with custom domain, SSL, and essential apps for contact forms and SEO. Apps estimated at $5/month average.
Online store on Business plan with payment processing, inventory management, and premium marketing apps. Based on Trustpilot review mentioning $300 forced premium purchase.
A consulting firm or salon using Wix for booking and payments. Requires Core plan for online payments, plus booking app and custom domain.
Calculated from current tier data and G2 reviews mentioning app costs of $10-$50/month
How Wix Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Wix | Free | $159/month |
| Ghost | Free | $199/month |
| Prismic | Free | $675 |
| Squarespace | $16/month | $99/month |
| WordPress.com | Free | $45/month |
Wix Contract Terms
Wix contracts auto-renew and cannot be downgraded mid-term. Changes require 14 days from purchase or renewal. These terms are sourced from verified buyer experiences.
Template changes after publishing are not flexible; switching templates loses content or formatting
How to Negotiate Wix Pricing
Wix contracts are negotiable. These 5 tactics are sourced from real buyer experiences and procurement specialists.
Wix regularly offers 50-60% off annual plans during Black Friday, Cyber Monday, and back-to-school periods. Signing up during promotional windows can save $100-$300/year compared to purchasing at list price.
pricing analysisAnnual billing on Wix typically saves 17-33% vs monthly. The Core plan drops from roughly $36/month to $29/month with annual billing. Always select annual billing if you're committed to the platform.
pricing analysisAudit which Wix App Market apps you actually need. Many premium apps ($10-$50/month each) duplicate built-in features or can be replaced with free alternatives. Reducing from 3 paid apps to 1 saves $240-$1,200/year.
pricing analysisSquarespace's Basic plan ($16/month) includes features that Wix charges extra for, like custom code and more storage. Request a competitive match or additional features when Wix's total cost with add-ons exceeds Squarespace's equivalent tier.
pricing analysisWix offers agency and enterprise programs with volume discounts for managing multiple sites. Web designers managing 10+ client sites can negotiate per-site pricing 20-40% below individual plan costs.
industry analysisWix Pricing FAQ
01 What is the difference between Core and Business plans?
The Core plan ($29/month annual) allows selling up to 50,000 products with basic eCommerce features and customer accounts. The Business plan ($36/month annual) supports unlimited products and adds advanced features like automated shipping, sales tax automation, abandoned cart recovery, and product reviews. Business is better for growing stores.
02 Can I switch Wix plans at any time?
Yes, you can upgrade your Wix plan anytime, and the new features take effect immediately. Downgrading is also possible but may result in losing access to premium features. If you're on an annual plan, you won't receive a refund for the remaining time on your current plan when upgrading.
03 Does Wix have a page limit?
Yes, Wix websites have a limit of 100 regular pages (not including blog posts). If you need more pages, you'll need to use blog posts, which are unlimited, or consider restructuring your site. The editor performance can also slow down as you approach this limit.
04 What are Wix's transaction fees?
Wix doesn't charge transaction fees on any plan, but you still pay credit card processing fees to payment processors. Standard processing fees are 2.9% + 30¢ per transaction through providers like Stripe or PayPal. This is separate from your Wix subscription cost.
05 Is Wix good for SEO?
Yes, Wix has significantly improved its SEO capabilities in recent years. You can customize SEO titles, meta descriptions, image alt text, create 301 redirects, and use SEO patterns to automatically generate titles and descriptions. However, some users report that Wix sites load slower than competitors, which can impact SEO rankings.
06 Can I use custom code on Wix?
Yes, Velo by Wix allows users with coding skills to add custom JavaScript functionality and create custom API interactions. You can also add HTML embeds and custom CSS. However, Wix is primarily designed as a no-code platform, so coding capabilities are more limited than WordPress or custom-built solutions.
07 Can I get a refund if I cancel my Wix annual plan?
Wix offers refunds only within a 14-day cancellation window from purchase or renewal. If you cancel after this period, you will not receive a prorated refund for the remaining months of your annual subscription. This policy has frustrated users who signed up for multi-year terms expecting prorated refunds.
08 How much does Wix cost per month?
Wix pricing starts at $17/month for the Light plan, $29/month for the Core plan, $36/month for the Business plan, and $159/month for the Business Elite plan. There is also a Free plan with Wix branding and limited features. However, actual costs can be higher when adding necessary apps, custom domains, and premium features.
09 Are Wix apps expensive?
Yes, many users report that Wix's third-party apps can be expensive, adding $10-$50 per month or more to your base subscription cost. Essential features for e-commerce, marketing automation, and advanced forms often require paid apps from the Wix App Market.
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