HubSpot CRM Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
HubSpot CRM costs Free to $150 per user/month as of March 2026. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Yes, HubSpot CRM offers a forever free plan as of March 2026. The free tier includes 5 features with limits on users. Paid plans start at $20/seat/month (Starter). Pricing verified from 10 sources by CostBench.
HubSpot CRM's free plan is available indefinitely with no time limit.
What's Included in the Free Plan
- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
What's NOT Included (Paid Only)
- 500 HubSpot Credits
- Breeze Assistant
- Calling
- HubSpot-provided phone numbers
- Repeating tasks and task queues
- Object Tags
- Goals
Free Plan Limits
| Limit | Free Plan | Paid Plans |
|---|---|---|
| users | 2 | Unlimited/Higher |
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like 500 HubSpot Credits or Breeze Assistant
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- HubSpot CRM branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Starter Plan Comparison
| Free $0 | Starter $20/seat/month | |
|---|---|---|
| Features | 5 included | 7+ included |
| Support | Community/Email | Priority Support |
| Branding | HubSpot CRM branding | Your branding |
| Best For | Small teams getting started with basic sales tools | Small businesses needing essential sales, marketing, and service tools |
Frequently Asked Questions
01 Is HubSpot CRM free?
Yes, HubSpot CRM offers a forever free plan with 5 core features included. However, there are limits on users that may require upgrading.
02 What's included in HubSpot CRM's free plan?
HubSpot CRM's free plan includes: Free Marketing tools, Free Sales tools, Free Service tools, Free Content tools, Free Data tools. Key limits include users: 2.
03 What's NOT included in HubSpot CRM's free plan?
The free plan excludes: 500 HubSpot Credits, Breeze Assistant, Calling, HubSpot-provided phone numbers, Repeating tasks and task queues. You'll also have HubSpot CRM branding and limited support options.
04 When should I upgrade from HubSpot CRM's free plan?
Consider upgrading when: you hit user or storage limits, need features like 500 HubSpot Credits or Breeze Assistant, require premium support, or want to remove branding. The cheapest paid plan starts at $20/seat/month.
05 Is HubSpot CRM's free plan really free forever?
Yes, HubSpot CRM's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.