Quick Answer
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Omnisend costs Free to $59 per month as of March 2026. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
Last verified: | Sources: 1 pricing pages and reviews
+70% above list price

Omnisend true cost runs 70% above the listed $0-$59/month price as of March 2026. For a 25-person team, expect ~$8,160 in year-one costs vs the $4,800 base license. Key hidden costs: sms messaging costs on lower tiers. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

1

SMS messaging costs on lower tiers

medium addon

While the Standard plan includes SMS campaigns, SMS sends are charged separately as an add-on. The Pro plan includes free SMS credits equal to the monthly subscription cost, but lower tiers require paying per SMS sent on top of the base subscription.

reddit

With 45,000 contacts and send each of them 13 emails a month for $289/month. This is their Standard plan but SMS is an add-on fee. Their Pro plan is $500/month and comes with a monthly SMS credit worth $500

reddit

We ran into the same pricing issue, Omnisend's SMS costs were surprisingly high compared to Klaviyo.

Example: True Cost for 25 Users

License (25 × $16 × 12) $4,800/yr
SMS messaging costs on lower tiers +$289/month for 45k contacts on Standard with SMS as add-on
Estimated Year 1 Total ~$8,160
That's roughly 1.7× the advertised license price. The median Omnisend contract is $708/yr across Vendr purchases.

Frequently Asked Questions

01 What hidden costs should I budget for with Omnisend?

Beyond the license fee, budget for: SMS messaging costs on lower tiers ($289/month for 45k contacts on Standard with SMS as add-on). Total ownership typically runs 70% higher than the listed price.

02 Does Omnisend charge for implementation?

Omnisend doesn't include implementation in the license cost. Implementation is typically done by partners and costs range from $5,000 for basic setup to $100,000+ for enterprise deployments with customization.

03 How much does Omnisend support cost?

Basic support is included, but premium support (faster response times, 24/7 availability) typically adds 15-20% to your annual contract. This can be thousands of dollars per year for larger deployments.

04 Are there overage or storage costs with Omnisend?

Most Omnisend plans include limited storage. Once you exceed the included amount, you'll pay overage fees which can range from $50-$500+ per month depending on data volume.

05 What add-ons cost extra with Omnisend?

Many features marketed as part of Omnisend are actually add-ons: advanced reporting, API access, integrations, and specialized modules. Each can add $10-$100+ per user per month.

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