VTEX Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
VTEX costs $250 to $15K per month as of March 2026. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Yes, VTEX offers a freemium plan as of March 2026. The free tier includes 6 features with limits on gmv and revenue share. Paid plans start at $250/month (Growth). Pricing verified from 4 sources by CostBench.
VTEX offers a freemium model with limited features; upgrade to unlock more.
What's Included in the Free Plan
- All Enterprise features
- Custom revenue share rates
- Dedicated infrastructure and SLA
- Named account team and solutions architect
- White-glove onboarding and migration
- Custom API rate limits
What's NOT Included (Paid Only)
- Unified commerce platform (B2C, B2B, marketplace)
- Built-in order management system (OMS)
- Native marketplace capabilities
- Multi-tenant cloud infrastructure on AWS
- Standard support
Free Plan Limits
| Limit | Free Plan | Paid Plans |
|---|---|---|
| GMV | $50M+ annually | Unlimited/Higher |
| Revenue share | 0.5-1% of GMV (negotiable) | Unlimited/Higher |
| Support | Dedicated account team | Unlimited/Higher |
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like Unified commerce platform (B2C, B2B, marketplace) or Built-in order management system (OMS)
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- VTEX branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Growth Plan Comparison
| Enterprise Custom $0 | Growth $250/month | |
|---|---|---|
| Features | 6 included | 5+ included |
| Support | Community/Email | Priority Support |
| Branding | VTEX branding | Your branding |
| Best For | Large global retailers and marketplace operators doing $50M+ in GMV | Emerging brands and mid-market retailers entering enterprise commerce |
Frequently Asked Questions
01 Is VTEX free?
Yes, VTEX offers a freemium plan with 6 core features included. However, there are limits on gmv, revenue share that may require upgrading.
02 What's included in VTEX's free plan?
VTEX's free plan includes: All Enterprise features, Custom revenue share rates, Dedicated infrastructure and SLA, Named account team and solutions architect, White-glove onboarding and migration, and 1 more features. Key limits include GMV: $50M+ annually, Revenue share: 0.5-1% of GMV (negotiable), Support: Dedicated account team.
03 What's NOT included in VTEX's free plan?
The free plan excludes: Unified commerce platform (B2C, B2B, marketplace), Built-in order management system (OMS), Native marketplace capabilities, Multi-tenant cloud infrastructure on AWS, Standard support. You'll also have VTEX branding and limited support options.
04 When should I upgrade from VTEX's free plan?
Consider upgrading when: you hit user or storage limits, need features like Unified commerce platform (B2C, B2B, marketplace) or Built-in order management system (OMS), require premium support, or want to remove branding. The cheapest paid plan starts at $250/month.
05 Is VTEX's free plan really free forever?
Yes, VTEX's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.