Auth0 Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Auth0 has a free plan. Paid plans start at $35/month (Essentials (B2C)) and go up to $240/month.
Auth0 costs Free to $240 per month as of March 2026, with 6 plans available including a free tier. Plans: Free (free), Essentials (B2C) at $35/month, Essentials (B2B) at $150/month, Professional (B2C) at $240/month, and Professional (B2B) at $800/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Auth0 offers 6 pricing tiers: Free, Essentials (B2C), Essentials (B2B), Professional (B2C), Professional (B2B), Enterprise. A free plan is available. Paid plans include Essentials (B2C) at $35/month, Essentials (B2B) at $150/month, Professional (B2C) at $240/month. The Essentials (B2C) plan is consumer-facing applications with up to a few thousand monthly active users.
Compared to other identity & access management software, Auth0 is positioned at the mid-market price point.
- Median contract: $2,880/yr from 0 purchases
- Average negotiated discount: 93%
- 5 documented hidden costs beyond list price
- Contracts auto-renew
How much does Auth0 cost?
Auth0 Pricing Overview
Auth0 has 6 pricing plans, including a free tier. Paid plans range from $0 to $240/month. The Free plan is free and is best for developers and startups building mvps or side projects that need basic authentication. The Essentials (B2C) plan costs $35/month, best for consumer-facing applications with up to a few thousand monthly active users. The Essentials (B2B) plan costs $150/month, best for saas applications selling to business customers who need enterprise sso and multi-tenancy. The Professional (B2C) plan costs $240/month, best for growing consumer apps needing mfa, advanced security, and user migration capabilities. The Professional (B2B) plan costs $800/month, best for b2b saas platforms with enterprise customers needing advanced security and user import. The Enterprise plan requires contacting sales for a custom quote and is designed for large enterprises and high-traffic applications requiring private deployment and premium sla.
Auth0 contracts auto-renew.
The median Auth0 customer pays $2,880/year, with an average 93% discount available through negotiation.
There are at least 5 documented hidden costs beyond Auth0's list price, including implementation, training, and add-on fees.
This pricing was last verified in January 28, 2026 from 3 independent sources.
Auth0 is a leading customer identity and access management (CIAM) platform, now owned by Okta following a $6.5 billion acquisition in 2021. Used by over 18,000 customers including Mozilla, Sharp, and Mazda, Auth0 provides developers with a flexible, drop-in authentication solution supporting social login, passwordless authentication, multi-factor authentication, and enterprise connections via SAML and OIDC.
Auth0 pricing is based on Monthly Active Users (MAUs) rather than per-seat licensing. The free plan supports up to 25,000 MAUs with basic features. Paid plans start at $35/month for B2C Essentials (500 MAUs) and $150/month for B2B Essentials (500 MAUs). Professional plans begin at $240/month (B2C) and $800/month (B2B) for 1,000 MAUs. Enterprise pricing is custom. A key consideration is that costs can escalate rapidly as your user base scales, with MAU overage charges of $0.07 per user.
How Auth0 Pricing Compares
Compare Auth0 pricing against top alternatives in Identity & Access Management.
All Auth0 Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free | Free | Free | Developers and startups building MVPs or side projects that need basic authentication |
| Essentials (B2C) | $35 /month | $28 /yearSave 20% | Consumer-facing applications with up to a few thousand monthly active users |
| Essentials (B2B) | $150 /month | $120 /yearSave 20% | SaaS applications selling to business customers who need enterprise SSO and multi-tenancy |
| Professional (B2C) | $240 /month | $192 /yearSave 20% | Growing consumer apps needing MFA, advanced security, and user migration capabilities |
| Professional (B2B) | $800 /month | $640 /yearSave 20% | B2B SaaS platforms with enterprise customers needing advanced security and user import |
| Enterprise | Contact Sales | Contact Sales | Large enterprises and high-traffic applications requiring private deployment and premium SLA |
View all features by plan
Free
- Up to 25,000 Monthly Active Users (MAUs)
- Password and social login authentication
- Branded login forms (Universal Login)
- Up to 5 social identity providers
- Passwordless authentication (email)
- Community support
- Basic attack protection
- Up to 2 organizations (multi-tenant)
Essentials (B2C)
- 500 MAUs included (scales with usage)
- All Free features plus custom domains
- Magic link and SMS-based authentication
- Role-based access control (RBAC)
- Standard email support
- Higher rate limits than Free
- Up to 5 organizations
- Universal Login customization
Essentials (B2B)
- 500 MAUs included (scales with usage)
- All B2C Essentials features
- Enterprise connections (SAML, OIDC)
- Up to 50 organizations
- Organization-level branding
- Admin invitations and self-service
- Member management per organization
- Standard support with SLA
Professional (B2C)
- 1,000 MAUs included (scales with usage)
- All Essentials features
- Database connections (import existing users)
- Multi-factor authentication (MFA)
- Enhanced attack protection and bot detection
- Log streaming and export
- Up to 100 organizations
- Priority support
Professional (B2B)
- 1,000 MAUs included (scales with usage)
- All B2B Essentials features
- Database connections (import existing users)
- Multi-factor authentication (MFA)
- Enhanced attack protection and bot detection
- Up to 100 organizations
- Advanced multi-tenant management
- Priority support with faster response times
Enterprise
- Custom MAU limits and pricing tiers
- All Professional features
- 99.99% SLA guarantee
- Enterprise rate limits
- Private Cloud deployment option
- Advanced security (breached password detection, adaptive MFA)
- Unlimited organizations
- Dedicated support and Customer Success Manager
Compare Auth0 vs Alternatives
Before committing to Auth0, compare pricing with these 3 alternatives in the same category.
Small teams and startups with up to 10 users evaluating JumpCloud
Compare pricingOrganizations that only need single sign-on without MFA or directory services
Compare pricingOrganizations that only need basic single sign-on without MFA or directory features
Compare pricingWhat Companies Actually Pay for Auth0
The median Auth0 buyer pays $2,880/year based on 0 verified purchase transactions, with an average 93% savings through negotiation.
with negotiation
Auth0 Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
An early-stage startup building a consumer app with under 25,000 monthly active users needing basic authentication.
A consumer SaaS application with 5,000 monthly active users requiring custom domains, MFA, and enhanced security.
A B2B SaaS product serving 20 enterprise customers with SAML SSO requirements and multi-tenant organization management.
A large-scale application with 50,000+ monthly active users requiring private deployment, premium SLA, and dedicated support.
Startup with 5,000 monthly active users using social login and email/password auth, staying within free tier limits
B2B product with 50 customer organizations, each needing SSO via SAML, plus basic MFA
Large B2B platform with 100+ enterprise customers requiring SAML SSO, SCIM provisioning, and M2M tokens for microservices
How Auth0 Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Auth0 | Free | $240/month |
| JumpCloud | Free | $24/user/month |
| Okta | $2/user/month | $17/user/month |
| OneLogin | $2/user/month | $10/user/month |
| Ping Identity | $3/user/month | $6/user/month |
Auth0 Contract Terms
Auth0 contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.
How to Negotiate Auth0 Pricing
Auth0 contracts are negotiable — buyers save an average of 93% off list price. These 4 tactics are sourced from real buyer experiences and procurement specialists.
Auth0 offers special pricing for startups through their startup program at auth0.com/startups. This can provide significant discounts during early growth phases before MAU counts become expensive.
redditAuth0 sales reps indicate that pricing becomes negotiable once you reach higher user counts. When approaching 200,000+ MAUs, contact sales to negotiate custom pricing rather than accepting per-MAU rates.
redditAuth0 distinguishes between internal and external users with different pricing ($2/user/month for internal vs $0.023-$0.28 for external). Clarify which classification applies to your use case — there are no technical differences, only billing differences.
redditIf you need multiple enterprise SSO connections, negotiate the number of included connections before signing. Additional SAML connections purchased after contract signing can cost $5,000+ per year in bundles.
redditAuth0 Pricing FAQ
01 How much does Auth0 cost?
Auth0 has a free tier for up to 25,000 MAUs. Paid plans start at $35/month (B2C Essentials) for 500 MAUs. Professional plans start at $240/month (B2C) or $800/month (B2B) for 1,000 MAUs. Enterprise plans require custom pricing. Costs scale significantly as your user base grows.
02 Does Auth0 have a free plan?
Yes, Auth0 offers a free plan that supports up to 25,000 Monthly Active Users. It includes password and social login, branded login forms, and basic security. However, it lacks custom domains, MFA, enhanced security, and production-grade support, making it best suited for development and early-stage projects.
03 How does Auth0 pricing scale with users?
Auth0 uses MAU-based pricing that scales in tiers. Essentials starts at $35/month for 500 MAUs, and costs increase as you add more users. Overages are charged at $0.07/MAU. Many companies report dramatic cost increases as they grow — one company saw their bill jump 15x when their user base grew just 1.67x due to tier jumps.
04 What is the difference between Auth0 B2C and B2B plans?
B2B plans cost significantly more (3-4x) than B2C plans because they include enterprise connections (SAML, OIDC), multi-tenant organization management, and organization-level branding. B2C Essentials is $35/month while B2B Essentials is $150/month, both starting at 500 MAUs.
05 Is Auth0 expensive compared to alternatives?
Auth0 is considered premium-priced in the identity space. While its free tier is generous at 25,000 MAUs, paid plans escalate quickly. Alternatives like Firebase Auth (free up to 50K MAUs), Clerk, and SuperTokens offer more affordable scaling. Auth0's strength is its developer experience and comprehensive feature set.
06 Can I negotiate Auth0 pricing?
Yes, especially at the Enterprise tier. Auth0 (owned by Okta) offers negotiated pricing for high-volume customers. Request quotes from competitors like Firebase, AWS Cognito, or Clerk for leverage. Multi-year contracts and annual prepayment can yield 10-25% savings.
07 How many SAML connections are included in each plan?
The basic B2B plan includes only 3 enterprise SSO connections. Additional connections must be purchased in bundles, with users reporting costs of $5,000-$34,000 per year depending on volume. For startups needing multiple customer SSO integrations, this quickly becomes the largest Auth0 cost.
08 Can I migrate away from Auth0 if pricing becomes too expensive?
Migration is possible but challenging. Users report that Auth0's integration depth makes it difficult to switch providers without significant engineering work. The MAU-based pricing model means costs scale aggressively — one user noted their bill would jump from $228/month at 10K users to over $10,000/month at higher scale, forcing migration consideration.
09 Does Auth0's free tier include MFA?
MFA availability depends on the plan type. For B2C apps, MFA typically requires the Essentials plan ($35/month) or higher. The free tier supports up to 7,500 MAUs but with limited authentication methods — primarily 2 social login providers and basic email/password.
10 What are M2M tokens and why do they matter?
Machine-to-Machine (M2M) tokens secure API calls between services in your infrastructure. B2B plans include only 1,000 M2M tokens per month, which equals roughly 1,000 API calls for serverless architectures. If you have a microservices architecture or many third-party integrations, you'll exhaust this limit quickly and need to upgrade to Pro or Enterprise.
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