Klaviyo Pricing 2026

Klaviyo pricing starts at $0/month for up to 250 contacts. The Email plan starts at $20/month for 251-500 contacts, and Email + SMS starts at $35/month. Pricing scales based on your contact count - for example, 10,000 contacts costs approximately $150/month on the Email plan.

Klaviyo offers a free plan for up to 250 contacts with 500 monthly email sends. This includes full automation flows, segmentation, and e-commerce integrations. However, the free plan limits email support to 60 days and provides only 150 one-time SMS credits.

Klaviyo uses contact-based pricing. You pay a base monthly fee determined by your total active profile count (contacts). Email sends are typically limited to 10x your contact count. SMS is either included (Email + SMS plan) or purchased as credits. Both suppressed and active contacts count toward billing.

For 10,000 contacts, Klaviyo Email costs approximately $150/month with 100,000 monthly email sends included. Email + SMS costs approximately $165/month and includes 11,250 SMS credits. Enterprise pricing is available for high-volume senders needing dedicated support.

For 50,000 contacts, Klaviyo Email costs approximately $720/month with 500,000 monthly email sends. Email + SMS costs approximately $735/month with 56,250 SMS credits included. At this scale, most businesses benefit from contacting Klaviyo sales for volume discounts.

At small scales, Mailchimp is cheaper - Mailchimp Essentials starts at $13/month vs Klaviyo at $20/month. At scale, pricing is similar. However, Klaviyo is purpose-built for e-commerce with deeper Shopify integration, better automation flows, and included SMS - making it better value for online stores despite higher base pricing.

Klaviyo SMS is included in the Email + SMS plan with credits based on your tier (1,250+ credits/month). Additional credits cost $0.01-0.015 per SMS, $0.03 per MMS. International rates are higher - UK messages cost $0.05, Australia $0.06. Unused credits don't roll over between months.

Yes, Klaviyo counts both active and suppressed (unsubscribed) profiles toward your contact limit and billing. To reduce costs, you should periodically clean your list by deleting bounced emails and long-inactive subscribers who haven't engaged in 12+ months.

Klaviyo offers annual billing discounts (10-15%), nonprofit discounts through their partner program, and volume discounts for large senders. There's no public startup program, but high-volume prospects (50K+ contacts) can negotiate custom pricing through sales.

Klaviyo is premium-priced compared to Mailchimp and Brevo, but competitively priced against e-commerce focused alternatives like Drip and Omnisend. For Shopify stores specifically, Klaviyo's deep integration and automation capabilities typically justify the higher cost through better conversion rates.

Klaviyo Enterprise (custom pricing, typically 100K+ contacts) includes a dedicated customer success manager, migration support, priority support with faster response times, quarterly business reviews, custom sending infrastructure, SSO, and advanced security features. Contact sales for pricing.

Yes, Klaviyo pricing is negotiable for accounts with 50,000+ contacts or annual commitments over $10,000. Volume discounts of 10-20% are common for larger accounts. Best leverage comes from multi-year commitments or competitive quotes from alternatives like Drip or Omnisend.

Klaviyo automatically upgrades your account to the next pricing tier and increases your billing when you exceed your contact limit. This happens even if many of those contacts are suppressed or inactive. Users report sudden cost jumps from $39 to over $200/month when crossing tier thresholds. The only way to avoid tier upgrades is to permanently delete contacts from your account, as suppression no longer prevents billing under the 2025 pricing model.

No. As of the February 2025 billing update, suppressed profiles still count toward your total contact count and pricing tier. Previously, businesses could suppress inactive contacts to stay in lower pricing tiers, but Klaviyo changed to a subscriber-based model where all profiles in your account are billable. The only way to reduce your contact count is to permanently delete profiles, which means losing that historical data.

Klaviyo's free plan includes up to 250 contacts, 500 monthly email sends, 150 free SMS credits, basic email campaigns, signup forms, pre-built automations, and email support. You'll need to upgrade when you exceed 250 contacts, need more than 500 emails per month, want to remove Klaviyo branding, require advanced segmentation, or need priority support. The free plan is suitable for very small businesses testing the platform but most growing e-commerce stores will need to upgrade within their first few months.

Yes, several alternatives offer similar features at lower prices: Omnisend starts at $16/month and charges only for opted-in subscribers and non-subscribers who purchased (suppressed contacts don't count); Brevo starts at $8/month with pay-as-you-go options; ActiveCampaign starts at $15/month; and Retainful starts at $29/month for 50,000 subscribers (vs. Klaviyo's $650). However, Klaviyo offers more advanced e-commerce features and better Shopify integration than most alternatives.

The free plan includes 150 free SMS credits to test SMS marketing. These credits can be used to send approximately 150 text messages in the US (rates vary by country). The Email + SMS plan ($35/month minimum) includes SMS credits equal to your monthly plan cost. For example, a $35/month plan includes $35 worth of SMS credits. High-volume SMS senders will need to purchase additional credits or upgrade to higher tiers.