G2 Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
G2 has a free plan. Paid plans start at $833/month (Core) and go up to $1000/month.
G2 costs $299 to $1K per month as of March 2026, with 5 plans available including a free tier. Plans: Free Profile (free), Core at $833/month, Review Growth (Add-on) at $1500/month, and Buyer Intent (Add-on) at $3750/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
G2 offers 5 pricing tiers: Free Profile, Core, Review Growth (Add-on), Buyer Intent (Add-on), Enterprise. A free plan is available. Paid plans include Core at $833/per year, Review Growth (Add-on) at $1500/per year, Buyer Intent (Add-on) at $3750/per year. The Core plan is b2b software companies that want to enhance their profile, earn badges, and improve discoverability but may already have organic review momentum.
Compared to other review management software, G2 is positioned at the premium price point.
- Median contract: $18,000/yr from 0 purchases
- Average negotiated discount: 49%
- 10 documented hidden costs beyond list price
How much does G2 cost?
G2 Pricing Overview
G2 has 5 pricing plans, including a free tier. Paid plans range from $299 to $1,000/month. The Free Profile plan is free and is best for early-stage startups or companies exploring g2 that want a basic presence but aren't ready to invest in paid review collection. The Core plan costs $833/month, best for b2b software companies that want to enhance their profile, earn badges, and improve discoverability but may already have organic review momentum. The Review Growth (Add-on) plan costs $1,500/month, best for companies that need to actively collect reviews from customers to build social proof and improve g2 rankings (most effective use case for g2). The Buyer Intent (Add-on) plan costs $3,750/month, best for sales and marketing teams that want to identify and prioritize high-intent buyers actively researching software solutions on g2. The Enterprise plan requires contacting sales for a custom quote and is designed for large software companies with multiple products that need custom integrations, dedicated support, and enterprise-grade features.
The median G2 customer pays $18,000/year, with an average 49% discount available through negotiation.
There are at least 10 documented hidden costs beyond G2's list price, including implementation, training, and add-on fees.
This pricing was last verified in February 4, 2026 from 10 independent sources.
How G2 Pricing Compares
Compare G2 pricing against top alternatives in Review Management.
All G2 Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free Profile reviews: No ability to proactively collect reviewsprofile: Basic profile features only | Free | Free | Early-stage startups or companies exploring G2 that want a basic presence but aren't ready to invest in paid review collection |
| Core reviews: Must purchase Review Growth add-on for proactive collectionusers: Multiple user accounts included | $833 /per year | $833.33 /per year | B2B software companies that want to enhance their profile, earn badges, and improve discoverability but may already have organic review momentum |
| Review Growth (Add-on) requires: Must have Core plan ($10,000/year)campaigns: Unlimited review campaigns | $1500 /per year | $1500 /per year | Companies that need to actively collect reviews from customers to build social proof and improve G2 rankings (most effective use case for G2) |
| Buyer Intent (Add-on) requires: Core plan requireddata: Based on monthly active researchers | $3750 /per year | $3750 /per year | Sales and marketing teams that want to identify and prioritize high-intent buyers actively researching software solutions on G2 |
| Enterprise products: Multiple products supportedcustomization: Full customization available | Contact Sales | Contact Sales | Large software companies with multiple products that need custom integrations, dedicated support, and enterprise-grade features |
View all features by plan
Free Profile
- Basic company profile on G2.com
- List product in G2 catalog
- Access to organic reviews (customer-submitted)
- Basic profile customization
- Respond to reviews (limited)
- Access 'Users Love Us' badge after 20 reviews with 4.0+ rating
- View basic review metrics
- 1 user access
- Community support only
Core
- Enhanced profile with rich media (videos, screenshots)
- Company and product description optimization
- Competitor comparison grid
- Profile analytics and insights
- Review response capabilities
- Basic badges and awards (High Performer, etc.)
- Social proof widgets for website
- Multiple user accounts (team access)
- Email support
- Profile SEO optimization
- Stackie integration for social sharing
Review Growth (Add-on)
- Requires Core plan ($10,000) as base
- Proactive review collection campaigns
- Automated review request workflows
- Review templates and customization
- Review funnel analytics
- Integration with CRM systems (Salesforce, HubSpot)
- Review reminders and follow-ups
- Incentive management for reviewers
- Advanced review analytics
- Priority review moderation
- Dedicated review management support
Buyer Intent (Add-on)
- Access to buyer intent signals (who's researching your product)
- Real-time alerts when prospects view your profile
- Company identification and firmographic data
- Competitive intelligence (who's comparing you to competitors)
- Integration with marketing automation and CRM
- Lead scoring and prioritization
- Intent data export and API access
- Sales intelligence dashboard
- Weekly intent reports
Enterprise
- All Core, Review Growth, and Buyer Intent features
- Custom contract terms and pricing
- Multiple product profiles under one account
- Advanced API access and custom integrations
- Dedicated customer success manager
- Premium support (priority response)
- Custom reporting and analytics
- White-glove onboarding and training
- Enterprise SLAs
- Early access to new features
- Executive business reviews
Compare G2 vs Alternatives
Before committing to G2, compare pricing with these 3 alternatives in the same category.
Small businesses with 1-3 locations needing basic review management
Compare pricingSmall businesses starting with review and messaging
Compare pricingMulti-location businesses that need comprehensive reputation management with customer survey capabilities across all locations
Compare pricingWhat Companies Actually Pay for G2
The median G2 buyer pays $18,000/year based on 0 verified purchase transactions, with an average 49% savings through negotiation.
with negotiation
How G2 Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| G2 | $299/month | $1000/month |
| Birdeye | $299/month | $449/month |
| Podium | $399/month | $599/month |
| Reputation.com | $80/month | $150/month |
| Trustpilot | $299/month | $1099/month |
How to Negotiate G2 Pricing
G2 contracts are negotiable — buyers save an average of 49% off list price. These 1 tactics are sourced from real buyer experiences and procurement specialists.
Vendr data shows buyers save an average of 49% through negotiation. Enterprise software purchases typically offer significant discounts off list price, especially for multi-year commitments or larger user counts.
Vendr pricing data showing 49% average savingsG2 Pricing FAQ
01 How much does G2 cost?
Pricing varies by plan. Check the official pricing page for current rates.
02 Does G2 have a free tier?
Check the pricing section above for free tier availability.
03 What are the main features of G2?
Key features include the items listed in the pricing tiers above.
04 Is G2 worth the price?
Value depends on your specific needs and use case. Compare features across plans.
Is this pricing incorrect? — we verify and update within 24 hours.