Trustpilot Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Trustpilot has a free plan. Paid plans start at $259/month (Plus) and go up to $1099/month.
Trustpilot costs $299 to $1.1K per month as of March 2026, with 5 plans available including a free tier. Plans: Free (free), Plus at $259/month, Premium at $629/month, and Advanced at $1059/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Trustpilot offers 5 pricing tiers: Free, Plus, Premium, Advanced, Enterprise. A free plan is available. Paid plans include Plus at $259/per domain/month, Premium at $629/per domain/month, Advanced at $1059/per domain/month. The Plus plan is small to medium businesses that need automated review collection and website integration with basic branding control.
Compared to other review management software, Trustpilot is positioned at the premium price point.
- Median contract: $7,548/yr from 0 purchases
- Average negotiated discount: 92%
- 2 documented hidden costs beyond list price
- Contracts auto-renew — Unknown, but negotiation possible before renewal
How much does Trustpilot cost?
Trustpilot Pricing Overview
Trustpilot has 5 pricing plans, including a free tier. Paid plans range from $299 to $1,099/month. The Free plan is free and is best for very small businesses or startups that want a basic presence on trustpilot and are just starting to collect reviews. The Plus plan costs $259/month, best for small to medium businesses that need automated review collection and website integration with basic branding control. The Premium plan costs $629/month, best for growing e-commerce businesses that need unlimited review collection, product-level reviews, and advanced analytics for optimization. The Advanced plan costs $1,059/month, best for large enterprises and multi-brand organizations that need advanced api access, custom integrations, and dedicated support for complex implementations. The Enterprise plan requires contacting sales for a custom quote and is designed for large enterprises with multiple domains, complex technical requirements, and need for custom integrations and dedicated support.
Trustpilot contracts auto-renew, with a 1 year minimum commitment, requiring Unknown, but negotiation possible before renewal notice to cancel.
The median Trustpilot customer pays $7,548/year, with an average 92% discount available through negotiation.
There are at least 2 documented hidden costs beyond Trustpilot's list price, including implementation, training, and add-on fees.
This pricing was last verified in February 4, 2026 from 11 independent sources.
How Trustpilot Pricing Compares
Compare Trustpilot pricing against top alternatives in Review Management.
All Trustpilot Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free users: 1 user accountinvitations: Manual review invitations only | Free | Free | Very small businesses or startups that want a basic presence on Trustpilot and are just starting to collect reviews |
| Plus invitations: 200 automated review invitations per monthwidgets: 8 widgets maximum | $259 /per domain/month | $259 /per domain/year | Small to medium businesses that need automated review collection and website integration with basic branding control |
| Premium invitations: Unlimited automated invitationswidgets: Unlimited widgets | $629 /per domain/month | $629 /per domain/year | Growing e-commerce businesses that need unlimited review collection, product-level reviews, and advanced analytics for optimization |
| Advanced users: Unlimited user accountscustomization: Full API and integration access | $1059 /per domain/month | $1059 /per domain/year | Large enterprises and multi-brand organizations that need advanced API access, custom integrations, and dedicated support for complex implementations |
| Enterprise domains: Custom pricing for multiple domainscustomization: Unlimited customization | Contact Sales | Contact Sales | Large enterprises with multiple domains, complex technical requirements, and need for custom integrations and dedicated support |
View all features by plan
Free
- Claim your business profile on Trustpilot
- Display reviews publicly on Trustpilot.com
- Basic profile customization
- Respond to reviews
- Send manual review invitations
- 1 user account
- Trustpilot branding on all displays
- Basic insights and analytics
- Community support only
Plus
- Up to 200 automated review invitations per month
- 8 review widgets for website display
- 3 user accounts for team collaboration
- Basic analytics and reporting
- Custom domain (reviews.yourdomain.com)
- Remove Trustpilot branding from widgets
- Email and chat support
- Review request templates
- Basic sentiment analysis
- Review response management
- Star rating display on website
Premium
- All Plus features
- Unlimited automated review invitations
- Unlimited review widgets
- 10 user accounts
- Advanced analytics and insights
- Product reviews (SKU-level reviews)
- Multi-language support
- Priority email and chat support
- Review funnel optimization
- Advanced reporting and data exports
- Competitor benchmarking
- Review sentiment trends
- Integration with e-commerce platforms (Shopify, WooCommerce)
Advanced
- All Premium features
- Unlimited user accounts
- Advanced API access
- Custom integrations support
- Advanced segmentation and targeting
- Predictive insights and AI analytics
- Dedicated customer success manager
- Priority phone support
- Custom onboarding and training
- Advanced security features
- SLA guarantees
- Multi-brand management
- Executive reporting dashboards
- White-glove implementation
Enterprise
- All Advanced features
- Custom pricing for high-volume or multi-domain needs
- Enterprise SLAs and compliance
- Advanced security (SSO, SAML)
- Custom data residency options
- Dedicated technical account manager
- Custom development and integrations
- Priority feature access
- 24/7 premium support
- Custom contract terms
- Volume discounts for multiple domains
Compare Trustpilot vs Alternatives
Before committing to Trustpilot, compare pricing with these 3 alternatives in the same category.
Small businesses with 1-3 locations needing basic review management
Compare pricingEarly-stage startups or companies exploring G2 that want a basic presence but aren't ready to invest in paid review collection
Compare pricingSmall businesses starting with review and messaging
Compare pricingWhat Companies Actually Pay for Trustpilot
The median Trustpilot buyer pays $7,548/year based on 0 verified purchase transactions, with an average 92% savings through negotiation.
with negotiation
Trustpilot Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
Small e-commerce business using automated review requests and basic review display features
Mid-market company using reviews across marketing channels (ads, email, website) with sentiment analysis tools
Large organization using Trustpilot across Marketing, Customer Service, Product, and UX departments with API integration
Calculated from Plus plan pricing ($259/month), adjusted for observed 32-78% annual increases
How Trustpilot Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Trustpilot | $299/month | $1099/month |
| Birdeye | $299/month | $449/month |
| G2 | $299/month | $1000/month |
| Podium | $399/month | $599/month |
| Reputation.com | $80/month | $150/month |
Trustpilot Contract Terms
Trustpilot contracts auto-renew and cannot be downgraded mid-term. Changes require Unknown, but negotiation possible before renewal. These terms are sourced from verified buyer experiences.
No evidence of downgrade flexibility in sources
How to Negotiate Trustpilot Pricing
Trustpilot contracts are negotiable — buyers save an average of 92% off list price. These 3 tactics are sourced from real buyer experiences and procurement specialists.
When presented with a steep renewal increase, immediately push back and threaten to cancel. One customer reduced their renewal quote from $8,976 to $7,569 (15% reduction) after a month of haggling and explicit cancellation threats. Trustpilot often presents inflated initial renewal quotes that can be negotiated down.
TrustRadius review showing successful negotiation from $8,976 to $7,569 via cancellation threatsKeep records of your original contract price and all subsequent increases. Use this data to demonstrate the total percentage increase when negotiating. One customer's documentation of a 152% increase over 3 years strengthened their negotiating position.
TrustRadius review documenting 152% price increase from $3,800 to $9,576 over 3 yearsChallenge renewal increases by asking what new features or value justify the price jump. If receiving the 'EXACT SAME PLAN' at a higher price, explicitly state this in negotiations to create leverage.
TrustRadius review emphasizing 'EXACT SAME PLAN' language when facing renewal increasesTrustpilot Pricing FAQ
01 How much does Trustpilot cost?
Pricing varies by plan. Check the official pricing page for current rates.
02 Does Trustpilot have a free tier?
Check the pricing section above for free tier availability.
03 What are the main features of Trustpilot?
Key features include the items listed in the pricing tiers above.
04 Is Trustpilot worth the price?
Value depends on your specific needs and use case. Compare features across plans.
05 How much do Trustpilot prices increase each year?
Trustpilot customers report annual price increases ranging from 32-78% on renewals, with no published escalation schedule. One business saw their basic plan jump from $3,800/year in 2023 to $9,576/year in 2026 - a 152% increase over three years for the same plan. These increases are initially presented as non-negotiable but can be reduced through cancellation threats.
06 Can I negotiate Trustpilot renewal pricing?
Yes, threatening to cancel is the most effective negotiation tactic. One customer reduced their renewal quote from $8,976 to $7,569 (15% discount) after a month of haggling and explicit cancellation threats. However, even negotiated prices still represent significant increases over original contract amounts.
07 Why does Trustpilot remove legitimate reviews?
Multiple customers report Trustpilot removing genuine positive reviews with 'zero recourse' for appeal. One business had 7 legitimate reviews removed despite having proof of purchase for each customer. Trustpilot's review verification system and integrity team decisions are difficult to challenge, with customers receiving what one reviewer described as 'AI slop' responses.
08 What is Trustpilot's review verification process?
Trustpilot requires customers to click a verification link in their email before reviews are published. This extra step, added relatively recently, causes significant drop-off in review completion rates. The verification is meant to establish Trustpilot as a trusted review source, but reduces the number of successfully collected reviews.
Is this pricing incorrect? — we verify and update within 24 hours.