SEMrush Pricing 2026: Free-$549/User Plans Compared

Price checkMonthly

Quick Answer

Last verified: February 8, 2026

Medium confidence

SEMrush costs Free to $549 per month as of March 2026, with 4 plans available including a free tier. Plans: Free (free), Starter at $199/month, Pro+ at $299/month, and Advanced at $549/month. The median contract is $9,667/year based on 32 verified purchases.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

Free tier: Yes

SEMrush offers 4 pricing tiers: Free, Starter, Pro+, Advanced. A free plan is available. Paid plans include Starter at $199/month, Pro+ at $299/month, Advanced at $549/month. The Starter plan is seo beginners.

Compared to other seo tools software, SEMrush is positioned at the premium price point.

Median contract: $9,667/yr from 32 purchases
Average negotiated discount: 20%
5 documented hidden costs beyond list price
Contracts auto-renew — Must contact customer service; no self-service cancellation available online

How much does SEMrush cost?

SEMrush offers a free plan with 3 paid tiers from $199 to $549/month. Plans include Free (free), Starter at $199/month, Pro+ at $299/month, Advanced at $549/month.

SEMrush Pricing Overview

SEMrush has 4 pricing plans, including a free tier. Paid plans range from $0 to $549/month. The Free plan is free and is best for testing semrush. The Starter plan costs $199/month, best for seo beginners. The Pro+ plan costs $299/month, best for growing brands scaling seo. The Advanced plan costs $549/month, best for maximum power users.

SEMrush contracts auto-renew, with a Monthly or annual depending on billing cycle selected minimum commitment.

The median SEMrush customer pays $9,667/year based on 32 verified purchases, with an average 20% discount available through negotiation.

There are at least 5 documented hidden costs beyond SEMrush's list price, including implementation, training, and add-on fees.

This pricing was last verified in February 8, 2026 from 1 independent sources.

Visit SEMrush Pricing

SEMrush pricing starts with a limited Free plan at $0, with paid plans beginning at $165.17/month for the Starter tier when billed annually ($199/month month-to-month). The Pro+ plan runs $248.17/month and the Advanced plan $455.67/month on annual billing — or $299 and $549/month respectively on a monthly basis. All plans include a single user seat; teams requiring multiple logins must purchase additional subscriptions.

How SEMrush Pricing Compares

Compare SEMrush pricing against top alternatives in SEO Tools.

Mangools $0-$0/user/mo View pricing → Moz Pro $0-$0/user/mo View pricing → Screaming Frog $0-$0/user/mo View pricing →

All SEMrush Plans & Pricing

Plan	Monthly	Annual	Best For
Free	Free	Free	Testing Semrush
Starter	$199 /month	$165.17 /yearSave 17%	SEO beginners
Pro+	$299 /month	$248.17 /yearSave 17%	Growing brands scaling SEO
Advanced	$549 /month	$455.67 /yearSave 17%	Maximum power users

View all features by plan

Free

Limited SEO toolkit access
Restricted keyword research

Starter

Traditional SEO + AI search
AI Visibility Toolkit
5 websites to monitor
50 prompts & 500 keywords daily
Google + AI visibility tracking
Competitor insights
AI brand insights
Site Audit
Keyword research

Pro+

All Starter features
Historical SEO data
15 websites to monitor
100 prompts & 1,500 keywords daily
Content optimization
Keyword cannibalization analysis
Multi-location/device tracking

Advanced

All Pro+ features
Share of voice
40 websites to monitor
200 prompts & 5,000 keywords daily
API data integration
Migration from third-party tools
MCP Access

See SEMrush Plans & Sign Up

Compare SEMrush vs Alternatives

Before committing to SEMrush, compare pricing with these 3 alternatives in the same category.

VSMangools

Free

General users and teams

Compare pricing

VSMoz Pro

Free

General users and teams

Compare pricing

VSScreaming Frog

Free

General users and teams

Compare pricing

All SEMrush alternatives & migration guides

What Companies Actually Pay for SEMrush

The median SEMrush buyer pays $9,667/year based on 32 verified purchase transactions, with an average 20% savings through negotiation.

What companies actually pay $9,667/yr Median across 32 purchases

20% avg. savings
with negotiation

Review scores

TrustRadius 8.7/10 (770)

Trustpilot 2.6/5 (25)

Top pricing complaints

High pricing and cost increases over timeExtremely difficult cancellation with no self-service optionUnexpected charges after trial cancellation attemptsKey features locked behind expensive add-ons beyond base plan

Source: Vendr buyer database — median calculated from 32 real purchase transactions. Savings figure reflects negotiated discounts reported by buyers.

Visit SEMrush Pricing

SEMrush Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Solo Freelancer (Annual Starter Plan) $1,982 Year 1 total

$165.17/month billed annually

Total $1,982

A single-seat annual Starter subscription covering core SEO tools including keyword research, rank tracking, and site audit.

Growing Agency or SMB (Annual Pro+ Plan) $2,978 Year 1 total

$248.17/month billed annually

Total $2,978

One user on the annual Pro+ plan with expanded limits for keyword tracking, projects, and competitive intelligence.

Established Business (Annual Advanced Plan) $5,468 Year 1 total

$455.67/month billed annually

Total $5,468

One user on the annual Advanced plan for comprehensive SEO, content marketing, and competitive intelligence capabilities.

Typical Enterprise Buyer (Vendr Negotiated) $9,667 Year 1 total

Based on 32 real Vendr purchases, the median annual cost paid by enterprise buyers after an average 20% negotiated discount.

Current tier data

How SEMrush Pricing Compares

Software	Starting Price	Top Price
SEMrush	Free	$549/month
Mangools	$29/month	$129/month
Moz Pro	$39/month	$239/month
Screaming Frog	Custom	Custom
WriterZen	$75/month	$225/month

Browse all SEO Tools pricing →

5 SEMrush Hidden Costs Beyond the List Price

Beyond the listed price, SEMrush has at least 5 documented hidden costs that can significantly increase total cost of ownership.

Watch for 5 hidden costs

Add-On Feature Paywalls 10-30% of license costs
high 4 sources

G2 "They also tend to charge separately for almost every additional feature, user, or limit increase, so the total cost can climb much faster than you'd expect."
Trustpilot "quite a good tool, but the pricing model is more expensive than others.. especially the new features such as the AI tool - to pay for every single website/project, that is too much.."
G2 "a lot of essential features—such as historical data or AI writing—are locked behind expensive add-ons or higher-tier plans."
Trustpilot "Tried the trial middle tier and still half of the functionality had further paywalls. Can't be bothered dealing with such a money grabbing model."
Single-Seat Plans Require Full Additional Subscriptions for Teams $199-$549/user/month
high 1 source

Reddit "Semrush can be expensive for teams since all pricing tiers only include one user (seat)"
Cancellation Friction and Unauthorized Post-Trial Charges $199-$549
critical 5 sources

Trustpilot "They operate a terrible subscription model - which is very hard to cancel. We tried to cancel it in April of last year, clicked through looked like it was confirmed (its bloody hard to find the right..."
Trustpilot "Don't fall for this scam; they lure you in with a free trial, but make it nearly impossible to cancel online. Even after confirming multiple times, the only way to cancel is through an email they send..."
Trustpilot "I am solely giving SEMRush one star because you can't just cancel things you don't want. There is no physical cancelation button and you have to go through customer service. They attempt to sneak in u..."
Trustpilot "They make it a task to cancel. The cancellation process is ridiculous. I've been scammed out of thousands of dollars through these types of cancellation processes. They wont let you just click s..."
Trustpilot "I was charged €232 for an annual plan I did not want. I experienced technical issues with their cancellation process during the trial. I contacted support manually less..."
Inflexible Refund Policy $199-$549
medium 2 sources

G2 "Despite the request being made within two days, my refund was denied because the subscription was month-to-month rather than annual. The case was escalated internally and then closed as "final," with no reconsideration possible."
Trustpilot "Don't waste your money. This company has gone downhill so bad it should be studied. It's usefullness has dropped while they raise the price and enact greedy policies (like their refund policy). They a..."
Database and Keyword Limits Require Frequent Top-Ups $100-$300/month in additional keyword tracking and project slots beyond plan limits
high 1 source

G2 "The keyword limits are frustrating. Once you exceed your plan's limit, you need to upgrade..."

Tip

Ask your SEMrush sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 5 independent sources

G2 B2B reviews Trustpilot Consumer reviews Reddit User discussions Vendr Verified buyer transactions TrustRadius Enterprise reviews

Key claims include inline source attribution. Data verified against multiple independent sources. 22 source citations total.

SEMrush Contract Terms

SEMrush contracts auto-renew. Changes require Must contact customer service; no self-service cancellation available online. These terms are sourced from verified buyer experiences.

Contract Terms

Auto-Renewal Yes

Cancellation Notice Must contact customer service; no self-service cancellation available online

Minimum Commitment Monthly or annual depending on billing cycle selected

Mid-Term Downgrade Not allowed

Payment Terms Monthly or annual billing; annual plans discount approximately 17% vs monthly rates

Price Escalation No published schedule; users report price increases over time and reduced value relative to cost

Based on 3 verified sources

How to Negotiate SEMrush Pricing

SEMrush contracts are negotiable — buyers save an average of 20% off list price. These 5 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 5 tactics

Anchor to Vendr Market Rate high success

Vendr data shows 32 buyers paid a median of $9,667/year with 20% average savings. Present this benchmark to your sales rep and state you expect comparable pricing before signing.

Vendr marketplace data

Commit to Annual Billing high success

Choosing annual over monthly billing saves approximately 17% across all paid tiers. The Starter plan drops from $199/month to $165.17/month, Pro+ from $299 to $248.17, and Advanced from $549 to $455.67 — all billed annually.

Current tier data

Fully Utilize the Free Plan Before Upgrading high success

Semrush's limited Free plan lets you evaluate the platform before committing to a paid subscription. Use it to confirm the tool fits your workflow and avoid paying for something that requires an immediate refund request.

Negotiate at Quarter-End medium success

Enterprise software vendors carry quarterly quotas. Timing your negotiation at fiscal quarter-end or year-end increases leverage for additional discount beyond standard annual pricing.

Vendr marketplace data

Document All Cancellation Steps medium success

Given widespread complaints about Semrush's cancellation process, always request and save written confirmation of any subscription change or cancellation via email. This is your only protection against post-cancellation charges.

trustpilot (multiple reviews)

Full negotiation guide →

SEMrush Pricing FAQ

01 How much does SEMrush cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does SEMrush have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of SEMrush?

Key features include the items listed in the pricing tiers above.

04 Is SEMrush worth the price?

Value depends on your specific needs and use case. Compare features across plans.

05 Is Semrush worth it for small businesses?

It depends on budget and usage intensity. TrustRadius reviewers describe it as 'perfect for corporates or established businesses, maybe cost prohibitive for a smaller bootstrapped operation.' The Free plan and 7-day paid trial allow evaluation before committing.

06 How do I cancel Semrush?

Semrush has no self-service cancellation button. You must contact customer service to cancel. Multiple users report being charged after attempting to cancel online. Always request written email confirmation of cancellation to protect against post-cancellation charges.

07 How much can I save with annual billing?

Annual billing saves approximately 17% versus monthly rates across all paid tiers: Starter drops from $199 to $165.17/month, Pro+ from $299 to $248.17/month, and Advanced from $549 to $455.67/month.

08 Does each Semrush plan support multiple users?

No. Each paid plan includes only one user seat. Teams requiring multiple logins must purchase additional seats or separate subscriptions, which significantly increases total cost for organizations with more than one SEO professional.

Is this pricing incorrect? — we verify and update within 24 hours.