SEMrush Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
SEMrush costs Free to $549 per month as of March 2026. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Yes, SEMrush offers a freemium plan as of March 2026. The free tier includes 2 features with limits on usage. Paid plans start at $199/month (Starter). Pricing verified from 1 sources by CostBench.
SEMrush offers a freemium model with limited features; upgrade to unlock more.
What's Included in the Free Plan
- Limited SEO toolkit access
- Restricted keyword research
What's NOT Included (Paid Only)
- Traditional SEO + AI search
- AI Visibility Toolkit
- 5 websites to monitor
- 50 prompts & 500 keywords daily
- Google + AI visibility tracking
- Competitor insights
- AI brand insights
- Site Audit
- Keyword research
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like Traditional SEO + AI search or AI Visibility Toolkit
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Requires payment method to activate trial
- Cancellation must be confirmed via customer service to avoid charges after trial period ends
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Starter Plan Comparison
| Free $0 | Starter $199/month | |
|---|---|---|
| Features | 2 included | 9+ included |
| Support | Community/Email | Priority Support |
| Branding | SEMrush branding | Your branding |
| Best For | Testing Semrush | SEO beginners |
Frequently Asked Questions
01 Is SEMrush free?
Yes, SEMrush offers a freemium plan with 2 core features included. However, there are limits on users and features that may require upgrading.
02 What's included in SEMrush's free plan?
SEMrush's free plan includes: Limited SEO toolkit access, Restricted keyword research. Key limits include basic usage caps.
03 What's NOT included in SEMrush's free plan?
The free plan excludes: Traditional SEO + AI search, AI Visibility Toolkit, 5 websites to monitor, 50 prompts & 500 keywords daily, Google + AI visibility tracking. You'll also have SEMrush branding and limited support options.
04 When should I upgrade from SEMrush's free plan?
Consider upgrading when: you hit user or storage limits, need features like Traditional SEO + AI search or AI Visibility Toolkit, require premium support, or want to remove branding. The cheapest paid plan starts at $199/month.
05 Is SEMrush's free plan really free forever?
Yes, SEMrush's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.