Magic Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Magic has a free plan. Paid plans start at $99/month (Startup) and go up to $350/month.
Magic costs Free to $350 per month as of March 2026, with 4 plans available including a free tier. Plans: Developer (free), Startup at $99/month, and Growth at $350/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Magic offers 4 pricing tiers: Developer, Startup, Growth, Enterprise. A free plan is available. Paid plans include Startup at $99/month, Growth at $350/month. The Startup plan is startups scaling to thousands of users.
Compared to other web3 wallet sdks software, Magic is positioned at the budget-friendly price point.
- 5 documented hidden costs beyond list price
How much does Magic cost?
Magic Pricing Overview
Magic has 4 pricing plans, including a free tier. Paid plans range from $0 to $350/month. The Developer plan is free and is best for developers and early-stage projects getting started. The Startup plan costs $99/month, best for startups scaling to thousands of users. The Growth plan costs $350/month, best for growing applications with 10k+ active users needing customization. The Enterprise plan requires contacting sales for a custom quote and is designed for large-scale applications with custom requirements and sla needs.
There are at least 5 documented hidden costs beyond Magic's list price, including implementation, training, and add-on fees.
This pricing was last verified in February 4, 2026 from 1 independent sources.
Magic is a wallet-as-a-service platform enabling passwordless authentication and embedded wallets for web3 applications. Magic supports email, SMS, social logins across 20+ blockchains with multi-factor authentication, session management, and white-label options.
All Magic Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Developer maw: 1,000sms: 100 logins/month | Free | Free | Developers and early-stage projects getting started |
| Startup maw: 2,500 includedoverage: $0.04 per MAW | $99 /month | $89.08 /yearSave 10% | Startups scaling to thousands of users |
| Growth maw: 10,000 includedoverage: $0.035 per MAW | $350 /month | $315 /yearSave 10% | Growing applications with 10K+ active users needing customization |
| Enterprise maw: Custom definedtransactions: Optional transaction pricing | Contact Sales | Contact Sales | Large-scale applications with custom requirements and SLA needs |
View all features by plan
Developer
- 1,000 Monthly Active Wallets (MAW)
- 100 free login SMS per month
- Email, SMS, social logins
- 20+ blockchains supported
- Wallet UI widgets
- Token gating
- Fiat on-ramp
- Email & community support
Startup
- 2,500 MAW included
- $0.04 per additional MAW
- Everything in Developer
- Multi-factor authentication (MFA)
- Session management
- Login data export
- Prioritized support
- Up to 5 team seats
Growth
- 10,000 MAW included
- $0.035 per additional MAW
- Everything in Startup
- Custom email provider (SMTP)
- Custom email templates
- White-labeled wallet widget UI
- 30-min kickoff call
- Dedicated Slack support
- Up to 10 team seats
Enterprise
- Custom MAW allocation
- Transaction-based pricing as low as $0.001/tx
- Everything in Growth
- Whiteglove support
- Dedicated Slack channel
- Custom SLAs
- Onboarding support
- Advanced MFA options
- Unlimited team seats
How Magic Pricing Compares
How to Negotiate Magic Pricing
Magic contracts are negotiable. These 221 tactics are sourced from real buyer experiences and procurement specialists.
Magic Pricing FAQ
01 How much does Magic cost?
Magic offers a free Developer plan with 1,000 MAW. Paid plans start at $99/mo (Startup, 2,500 MAW), $350/mo (Growth, 10,000 MAW), with custom Enterprise pricing. Overages cost $0.035-$0.04 per additional MAW.
02 What is a Monthly Active Wallet (MAW)?
A MAW is a unique wallet that logs in or has an active session at least once in a calendar month. Multiple logins by the same wallet count as one MAW.
03 Is there a free tier?
Yes, Magic's Developer plan is free and includes 1,000 MAW, 100 SMS logins, email/social authentication, and access to all 20+ supported blockchains.
04 Does Magic offer transaction-based pricing?
Yes, Enterprise customers can choose transaction-based pricing as low as $0.001 per transaction instead of MAW-based pricing.
05 Can I white-label Magic's wallet UI?
White-labeled wallet widget UI is available on Growth ($350/mo) and Enterprise plans.
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