Price checkMonthly
Lite$49/per organizer/moStandard$99/per organizer/moPro$199/per organizer/mo
See all 4 plans
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GoToWebinar costs $49 to $399 per per organizer/month as of March 2026, with 4 plans available. Plans: Lite at $49/per organizer/month, Standard at $99/per organizer/month, Pro at $199/per organizer/month, and Enterprise at $399/per organizer/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

GoToWebinar offers 4 pricing tiers: Lite, Standard, Pro, Enterprise. Paid plans include Lite at $49/per organizer/month, Standard at $99/per organizer/month, Pro at $199/per organizer/month. The Standard plan is budding marketers and mid-sized businesses requiring larger capacity and team collaboration.

Compared to other webinar software software, GoToWebinar is positioned at the mid-market price point.

  • Median contract: $2,388/yr from 0 purchases
  • Average negotiated discount: 92%
  • 4 documented hidden costs beyond list price
  • Contracts auto-renew — Must call support - no online cancellation available
Last verified:

How much does GoToWebinar cost?

GoToWebinar pricing ranges from $49 to $399/per organizer/month across 4 plans. Plans include Lite at $49/per organizer/month, Standard at $99/per organizer/month, Pro at $199/per organizer/month, Enterprise at $399/per organizer/month.

GoToWebinar Pricing Overview

GoToWebinar has 4 pricing plans ranging from $49 to $399/per organizer/month. The Lite plan costs $49/per organizer/month, best for start-ups and small teams running low-volume webinars with a single presenter. The Standard plan costs $99/per organizer/month, best for budding marketers and mid-sized businesses requiring larger capacity and team collaboration. The Pro plan costs $199/per organizer/month, best for professional marketers running automated webinar funnels and large-scale lead generation campaigns. The Enterprise plan costs $399/per organizer/month, best for large enterprises requiring maximum capacity, premium support, and enterprise-grade security.

GoToWebinar contracts auto-renew, with a 1 year minimum commitment, requiring Must call support - no online cancellation available notice to cancel.

The median GoToWebinar customer pays $2,388/year, with an average 92% discount available through negotiation.

There are at least 4 documented hidden costs beyond GoToWebinar's list price, including implementation, training, and add-on fees.

This pricing was last verified in January 29, 2026.

Visit GoToWebinar Pricing
GoToWebinar is one of the pioneering webinar platforms, offering straightforward pricing based on attendee capacity and organizer seats. As one of the first players in the webinar space, GoToWebinar provides reliable webinar hosting with four pricing tiers ranging from $49 to $399 per organizer per month. The platform is known for its extensive integrations and multi-language support, though its interface is considered somewhat outdated compared to newer competitors.

How GoToWebinar Pricing Compares

Compare GoToWebinar pricing against top alternatives in Webinar Software.

Demio $45.0-$196.0/user/mo View pricing → Livestorm $105.0-$105.0/user/mo View pricing → Webex Webinars $0-$0/user/mo View pricing →

All GoToWebinar Plans & Pricing

Plan Monthly Annual Best For
Lite attendees: 250 maximum participantsorganizers: 1 organizer only $49 /per organizer/month $49 /per organizer/year Start-ups and small teams running low-volume webinars with a single presenter
Standard attendees: 500 maximum participantsorganizers: Multiple organizers supported $99 /per organizer/month $99 /per organizer/year Budding marketers and mid-sized businesses requiring larger capacity and team collaboration
Pro attendees: 1,000 maximum participantsorganizers: Multiple organizers supported $199 /per organizer/month $199 /per organizer/year Professional marketers running automated webinar funnels and large-scale lead generation campaigns
Enterprise attendees: 3,000 maximum participantsorganizers: Unlimited organizers $399 /per organizer/month (annual billing) $399 /per organizer/year (annual billing) Large enterprises requiring maximum capacity, premium support, and enterprise-grade security
View all features by plan

Lite

  • Up to 250 participants
  • 1 organizer
  • Unlimited webinars
  • Registration management
  • Polls and handouts
  • Post-webinar reports
  • Recording capabilities
  • Email templates
  • Custom branding

Standard

  • All Lite features
  • Up to 500 participants
  • Multiple organizers
  • GoToMeeting included
  • Advanced reporting
  • Source tracking
  • Custom registration fields
  • Simulive (pre-recorded) webinars
  • YouTube live streaming
  • Lead scoring

Pro

  • All Standard features
  • Up to 1,000 participants
  • Automated/evergreen webinars
  • Advanced polls and surveys
  • Certificate generation
  • Video editing tools
  • Enhanced analytics
  • Custom branding advanced options
  • Multi-session events
  • Priority support

Enterprise

  • All Pro features
  • Up to 3,000 participants
  • Dedicated account manager
  • Premium support
  • Custom integrations
  • Advanced security features
  • Service level agreements
  • Custom onboarding
  • Multi-region hosting
  • API access
See GoToWebinar Plans & Sign Up

Compare GoToWebinar vs Alternatives

Before committing to GoToWebinar, compare pricing with these 3 alternatives in the same category.

VSDemio
From $45.0/user/mo

Small businesses and solo entrepreneurs getting started with webinars and needing basic features

Compare pricing
VSLivestorm
From $105.0/user/mo

Very small teams, solopreneurs, or those testing the platform before upgrading

Compare pricing
VSWebex Webinars
Free

Educators, small businesses, and coaches hosting regular training sessions and online presentations

Compare pricing

All GoToWebinar alternatives & migration guides

What Companies Actually Pay for GoToWebinar

The median GoToWebinar buyer pays $2,388/year based on 0 verified purchase transactions, with an average 92% savings through negotiation.

What companies actually pay $2,388/yr Median across 0 purchases
92% avg. savings
with negotiation
Review scores
TrustRadius 8.2/10 (549)
Top pricing complaints
Extremely difficult to cancel - no online option, long hold times, representatives hang upAuto-renewal without advance notice and no prorated refundsAnnual billing requirement creates large upfront costsAggressive billing practices - continue charging after cancellation
Source: Vendr buyer database — median calculated from 0 real purchase transactions. Savings figure reflects negotiated discounts reported by buyers.
Visit GoToWebinar Pricing

GoToWebinar Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Small Team Webinars (Up to 100 Attendees) $588 Year 1 total
$49/month × 12 months
Total $588

For a small organization running monthly webinars with up to 100 participants using the Lite plan

Medium Organization (Up to 500 Attendees) $1,188 Year 1 total
$99/month × 12 months
Total $1,188

Mid-sized company running regular training webinars and product demos using the Standard plan

Enterprise Events (1000+ Attendees) $4,788 Year 1 total
$399/month × 12 months
Total $4,788

Large enterprise running high-attendance webinars and virtual conferences using the Enterprise plan

Current tier data

How GoToWebinar Pricing Compares

Software Starting Price Top Price
GoToWebinar $49/per organizer/month $399/per organizer/month
Demio $45/per month $196/per month
Livestorm $105/per month $105/per month
Webex Webinars $82.5/per license/month $171.88/per license/month
Zoom Webinars $5/per month $415.83/per month

Browse all Webinar Software pricing →

4 GoToWebinar Hidden Costs Beyond the List Price

Beyond the listed price, GoToWebinar has at least 4 documented hidden costs that can significantly increase total cost of ownership.

Watch for 4 hidden costs
  • Annual Billing Requirement $700-$900
    medium 2 sources
    Trustpilot "I sold my business and attempted to cancel my service after they billed me over $700 for the next year. They bill annually."
    Trustpilot "We cancelled our account with them over a year ago, but they keep sending through renewal invoice and attempting to take over £900 GBP from our cards."
  • No Prorated Refunds on Cancellation $700-$900
    high 2 sources
    Trustpilot "Horrible customer service, no prorated on cancellations even when I told them I was interested in a different product of theirs and would use that money to sign up for the other product. They still said no."
    Trustpilot "I sold my business and attempted to cancel my service after they billed me over $700 for the next year. They bill annually. They refuse to give me any credit at all!"
  • Difficult Cancellation Process 4+ hours of staff time
    critical 3 sources
    Trustpilot "You can't cancel their service, period! They removed the cancel button from their interface and they make you phone them to cancel."
    Trustpilot "incredibly difficult to cancel. I was on hold for a total of 4 hours. Alex said "you want to cancel, so you are low priority in the system" and then hung up on me."
    Trustpilot "Not impressed with lack of transparency to subscribers that need to cancel. Found no area on the GOTO site where you can cancel your subscription."
  • Higher Pricing for Large Events $134-$639/month
    medium 1 source
    Reddit "I've literally used GoToWebinar for 8 years. For the 1000 person account it costs $639 monthly. The least expensive option is $134 a month to present to 100 people."
Tip

Ask your GoToWebinar sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
Trustpilot Consumer reviews Reddit User discussions Vendr Verified buyer transactions TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 12 source citations total.

GoToWebinar Contract Terms

GoToWebinar contracts auto-renew and cannot be downgraded mid-term. Changes require Must call support - no online cancellation available. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Must call support - no online cancellation available
Minimum Commitment 1 year
Mid-Term Downgrade Not allowed
Payment Terms Annual upfront
Price Escalation No published schedule but users report renewal without advance notice
Note

No evidence of plan downgrade options; users report difficulty making any account changes

Based on 3 verified sources

GoToWebinar Pricing FAQ

01 Does GoToWebinar offer a free trial?

Yes, GoToWebinar offers a free trial that allows you to test the platform's features before committing to a paid subscription. The trial typically includes access to Growth plan features.

02 What's included in GoToWebinar pricing?

GoToWebinar pricing includes unlimited webinars, registration management, polls, handouts, recordings, email templates, and custom branding. GoToMeeting is included with all plans except Lite. The number of participants and organizers varies by tier.

03 Can I host automated webinars with GoToWebinar?

Yes, but automated/evergreen webinars (pre-recorded webinars that run on autopilot) are only available on the Pro plan ($199/month) and Enterprise plan ($399/month). Lower tiers support only live webinars.

04 How much does it cost to add more organizers?

Each additional organizer costs the same as your chosen plan tier. For example, on the Standard plan ($99/month), each additional organizer adds $99/month to your total cost.

05 Does GoToWebinar integrate with CRM platforms?

Yes, GoToWebinar offers extensive integrations with popular CRM and marketing automation platforms including Salesforce, HubSpot, Marketo, and others. Some advanced integrations may require higher-tier plans.

06 Can I cancel GoToWebinar anytime?

No. GoToWebinar requires annual billing and does not allow online cancellation. You must call their support line to cancel, and multiple users report extremely long hold times (up to 4 hours) and difficulty reaching a representative. Additionally, they do not offer prorated refunds, so if you cancel mid-year after being billed, you lose the entire annual payment.

07 Does GoToWebinar offer monthly billing?

No. GoToWebinar requires annual billing. The published monthly prices ($49/month for Lite, $99/month for Standard, $199/month for Pro, $399/month for Enterprise) are billed as annual lump sums ($588, $1,188, $2,388, and $4,788 respectively). Users report being charged $700+ for annual renewals.

08 What happens if I need to cancel after being billed?

GoToWebinar does not provide prorated refunds. If you cancel after your annual billing, you forfeit the entire payment regardless of how much time remains. Multiple users report being denied refunds even when canceling immediately after unexpected auto-renewals.

09 How much does GoToWebinar cost for large events?

For standard events, the Enterprise plan at $399/month supports large webinars. However, users running very large events (1000+ attendees) have reported paying $639/month. If you need to support 100 attendees specifically, historical pricing shows $134/month, which suggests custom pricing tiers beyond the published plans may exist for specific attendee counts.

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