Customer Data Platforms pricing across 5 tracked products: entry-tier median $1,585, top-tier median $1,585. Cheapest: mParticle. Most premium: Treasure Data. Updated April 2026.
Customer Data Platforms pricing varies across per-seat, per-usage, and enterprise-quoted tiers. Published list prices on vendor pricing pages form the basis of this benchmark; negotiated deals typically land 15-40% below list for teams over 20 seats.
Entry-tier median is $1,585, top-tier median $1,585. Negotiated enterprise deals typically land 15-40% below list.
| Product | Entry | Median | Top | Unit |
|---|---|---|---|---|
| Bloomreach | $1,585 | $1,585 | $1,585 | month |
| mParticle | $0 | $0 | $0 | month |
| RudderStack | $0 | $750 | $1,500 | month |
| Tealium | $80,000 | $175,000 | $400,000 | month |
| Treasure Data | $100,000 | $200,000 | $750,000 | month |
Low is the entry-tier price (often a free or starter plan). Median is the middle price across published tiers. High is the top published tier — enterprise contracts with negotiated discounts usually land 15-40% below the published high.
Across 5 tracked products, the entry-tier median is $1,585 and the top-tier median is $1,585. Individual products vary significantly — see the per-product table above.
mParticle has the lowest entry-tier price in our tracked set.
Treasure Data has the highest top-tier list price among tracked products.
Prices are sourced from vendor pricing pages and automatically re-checked. Any tier marked 'custom' has no public list price; negotiated deals aren't shown here.