Diagramming & Whiteboard pricing across 9 tracked products: entry-tier median $0, top-tier median $10. Cheapest: Cacoo. Most premium: Whimsical. Updated April 2026.
Diagramming & Whiteboard pricing varies across per-seat, per-usage, and enterprise-quoted tiers. Published list prices on vendor pricing pages form the basis of this benchmark; negotiated deals typically land 15-40% below list for teams over 20 seats.
Entry-tier median is $0, top-tier median $10. Negotiated enterprise deals typically land 15-40% below list.
| Product | Entry | Median | Top | Unit |
|---|---|---|---|---|
| Cacoo | $0 | $5.00 | $6.00 | month |
| Creately | $0 | $5.00 | $10 | month |
| Draw.io | $0 | $0 | $0 | month |
| Excalidraw | $0 | $3.50 | $7.00 | month |
| FigJam | $0 | $2.50 | $5.00 | month |
| Lucidchart | $0 | $6.08 | $12 | month |
| Microsoft Visio | $0 | $5.00 | $15 | month |
| Mural | $0 | $13 | $18 | month |
| Whimsical | $0 | $12 | $20 | month |
Low is the entry-tier price (often a free or starter plan). Median is the middle price across published tiers. High is the top published tier — enterprise contracts with negotiated discounts usually land 15-40% below the published high.
Across 9 tracked products, the entry-tier median is $0 and the top-tier median is $10. Individual products vary significantly — see the per-product table above.
Cacoo has the lowest entry-tier price in our tracked set.
Whimsical has the highest top-tier list price among tracked products.
Prices are sourced from vendor pricing pages and automatically re-checked. Any tier marked 'custom' has no public list price; negotiated deals aren't shown here.