Marketing Automation pricing across 14 tracked products: entry-tier median $22, top-tier median $774. Cheapest: ConvertKit. Most premium: Kartra. Updated April 2026.
Marketing Automation pricing varies across per-seat, per-usage, and enterprise-quoted tiers. Published list prices on vendor pricing pages form the basis of this benchmark; negotiated deals typically land 15-40% below list for teams over 20 seats.
Entry-tier median is $22, top-tier median $774. Negotiated enterprise deals typically land 15-40% below list.
| Product | Entry | Median | Top | Unit |
|---|---|---|---|---|
| ActiveCampaign | $15 | $79 | $145 | month |
| Birch | $49 | $499 | $1,799 | month |
| Brevo | $9.00 | $18 | $499 | month |
| ConvertKit | $0 | $33 | $66 | month |
| Customer.io | $0 | $550 | $1,000 | month |
| Drift | $2,500 | $3,750 | $5,000 | month |
| Drip | $39 | $269 | $1,199 | month |
| Kartra | $52 | $189 | $549 | month |
| Klaviyo | $0 | $45 | $150 | month |
| Mailchimp | $0 | $20 | $350 | month |
| MailerLite | $0 | $10 | $18 | month |
| Marketo | $895 | $2,095 | $4,095 | month |
| Pardot | $1,250 | $2,750 | $15,000 | month |
| WhatConverts | $30 | $100 | $1,250 | month |
Low is the entry-tier price (often a free or starter plan). Median is the middle price across published tiers. High is the top published tier — enterprise contracts with negotiated discounts usually land 15-40% below the published high.
Across 14 tracked products, the entry-tier median is $22 and the top-tier median is $774. Individual products vary significantly — see the per-product table above.
ConvertKit has the lowest entry-tier price in our tracked set.
Kartra has the highest top-tier list price among tracked products.
Prices are sourced from vendor pricing pages and automatically re-checked. Any tier marked 'custom' has no public list price; negotiated deals aren't shown here.