Screen Recording pricing across 10 tracked products: entry-tier median $0, top-tier median $14. Cheapest: CloudApp. Most premium: Camtasia. Updated April 2026.
Screen Recording pricing varies across per-seat, per-usage, and enterprise-quoted tiers. Published list prices on vendor pricing pages form the basis of this benchmark; negotiated deals typically land 15-40% below list for teams over 20 seats.
Entry-tier median is $0, top-tier median $14. Negotiated enterprise deals typically land 15-40% below list.
| Product | Entry | Median | Top | Unit |
|---|---|---|---|---|
| Camtasia | $179 | $224 | $269 | month |
| CloudApp | $0 | $8.00 | $9.95 | month |
| CrankWheel | $0 | $29 | $99 | month |
| OBS Studio | $0 | $0 | $0 | month |
| Screencastify | $0 | $7.00 | $10 | month |
| ScreenPal | $0 | $6.00 | $10 | month |
| Snagit | $1.67 | $3.26 | $4.00 | month |
| Tella | $0 | $13 | $19 | month |
| Vidyard | $0 | $42 | $84 | month |
| Vimeo Record | $0 | $25 | $75 | month |
Low is the entry-tier price (often a free or starter plan). Median is the middle price across published tiers. High is the top published tier — enterprise contracts with negotiated discounts usually land 15-40% below the published high.
Across 10 tracked products, the entry-tier median is $0 and the top-tier median is $14. Individual products vary significantly — see the per-product table above.
CloudApp has the lowest entry-tier price in our tracked set.
Camtasia has the highest top-tier list price among tracked products.
Prices are sourced from vendor pricing pages and automatically re-checked. Any tier marked 'custom' has no public list price; negotiated deals aren't shown here.