Social Media Management pricing across 9 tracked products: entry-tier median $25, top-tier median $399. Cheapest: Buffer. Most premium: Brand24. Updated April 2026.
Social Media Management pricing varies across per-seat, per-usage, and enterprise-quoted tiers. Published list prices on vendor pricing pages form the basis of this benchmark; negotiated deals typically land 15-40% below list for teams over 20 seats.
Entry-tier median is $25, top-tier median $399. Negotiated enterprise deals typically land 15-40% below list.
| Product | Entry | Median | Top | Unit |
|---|---|---|---|---|
| Brand24 | $249 | $424 | $699 | month |
| Brandwatch | $800 | $2,500 | $5,000 | month |
| Buffer | $0 | $5.00 | $10 | month |
| Hootsuite | $0 | $199 | $399 | month |
| Later | $25 | $45 | $80 | month |
| Snapchat for Business | $0 | $600 | $3,000 | month |
| SocialBee | $29 | $49 | $99 | month |
| Sprout Social | $0 | $199 | $399 | month |
| Vista Social | $79 | $149 | $349 | month |
Low is the entry-tier price (often a free or starter plan). Median is the middle price across published tiers. High is the top published tier — enterprise contracts with negotiated discounts usually land 15-40% below the published high.
Across 9 tracked products, the entry-tier median is $25 and the top-tier median is $399. Individual products vary significantly — see the per-product table above.
Buffer has the lowest entry-tier price in our tracked set.
Brand24 has the highest top-tier list price among tracked products.
Prices are sourced from vendor pricing pages and automatically re-checked. Any tier marked 'custom' has no public list price; negotiated deals aren't shown here.