iContact vs Campaigner
Email Marketing pricing comparison · 2026
iContact pricing ranges from $9–$16/month, while Campaigner ranges from $14–$649/user/month. iContact is typically 92% more affordable, though your actual cost depends on tier and team size.
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iContact and Campaigner both operate in the email marketing category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | iContact | Campaigner |
|---|---|---|
| Standard | $9 /user/month | $14 /user/month |
| Premium | $16 /user/month | $38 /user/month |
| Custom | Custom | $72 /user/month |
| Essentials (25,000 contacts) | — | $158 /user/month |
| Essentials (50,000 contacts) | — | $287 /user/month |
| Essentials (100,000 contacts) | — | $409 /user/month |
| Advanced (1,000 contacts) | — | $35 /user/month |
| Advanced (5,000 contacts) | — | $70 /user/month |
| Advanced (10,000 contacts) | — | $124 /user/month |
| Advanced (25,000 contacts) | — | $258 /user/month |
| Advanced (50,000 contacts) | — | $398 /user/month |
| Advanced (100,000 contacts) | — | $649 /user/month |
| Custom | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
iContact
5 scenarios$9/user/month
Solo Freelancer (1 user, 500 contacts)
$27/month (3 × $9/user/month)
Small Marketing Team (3 users on Standard)
$80/month (5 × $16/user/month)
Growing Business (5 users on Premium)
Campaigner
3 scenarios$168/year
Small Business (Essentials, 1,000 contacts)
$1,488/year
Growing Business (Advanced, 10,000 contacts)
$4,776/year
Established Brand (Advanced, 50,000 contacts)
Market Intelligence
iContact
- Median annual cost
- $780
- Average negotiated discount
- 15%
Campaigner
- Median annual cost
- $5,560
- Based on
- 16 deals
Contract Terms
| Term | iContact | Campaigner |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before renewal period - no advance notice provided | 30 days before renewal |
| Minimum commitment | 1 year (for annual plans) | 1 month |
| Price escalation | — | No published schedule but users report fees increasing over time |
| Can downgrade | — | No |