Klaviyo vs Moosend
Email Marketing pricing comparison · 2026 · Updated April 2026
Klaviyo pricing ranges from $0–$150/month, while Moosend ranges from $0–$0/month. Moosend is typically 100% more affordable, though your actual cost depends on tier and team size.
Klaviyo and Moosend are both strong contenders for e-commerce email marketing, but they occupy very different market positions. Klaviyo is the premium choice for Shopify-centric e-commerce brands, with a Free plan for small stores, an Email tier at $20/month, an Email + SMS tier at $35/month for omnichannel marketing, and a custom-priced Enterprise tier for high-volume senders with 100K+ contacts. Its data model is built around customer purchase history, predictive lifetime value, and real-time behavioral signals from e-commerce stores.
Moosend takes a different approach: a Free Trial to explore the platform, then custom-quoted Pro, Moosend+, and Enterprise tiers tailored to list size and feature needs. Rather than publishing per-contact pricing, Moosend scopes each deal to the business — Pro for affordable core email marketing, Moosend+ for customized feature sets, and Enterprise for large organizations.
Plan-by-Plan Pricing
| Plan | Klaviyo | Moosend |
|---|---|---|
| Free | Free /month | Free /month |
| $20 /month | Custom | |
| Email + SMS | $35 /month | Custom |
| Enterprise | Custom | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Klaviyo
5 scenariosMoosend
3 scenariosMarket Intelligence
Klaviyo
- Median annual cost
- $1,188
- Based on
- 88 deals
Moosend
- Median annual cost
- $500
- Based on
- 44 deals
Contract Terms
| Term | Klaviyo | Moosend |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Can be cancelled anytime based on monthly billing | Not clearly disclosed - users report cancellations not processing |
| Minimum commitment | Month-to-month with no long-term contract required | Annual billing available but not required |
| Price escalation | No published schedule but users report mid-contract price increases and automatic tier upgrades. February 2025 saw a major billing model change from usage-based to subscriber-based pricing, resulting in 50-400% cost increases for some customers. | — |
| Can downgrade | Yes | — |
Our Verdict
Choose Moosend if you want to start with a Free Trial and then negotiate a Pro plan scoped to your list size and feature needs. Moosend's custom-quoted Pro and Moosend+ tiers tend to land below Klaviyo's list-based pricing for stores under $500K annual revenue, where Klaviyo's predictive features add less marginal value.
Choose Klaviyo if you run a Shopify or WooCommerce store and want transparent, published pricing with the deepest e-commerce data integration available. Klaviyo's Email plan at $20/month and Email + SMS at $35/month give you predictable scaling, and the custom Enterprise tier covers 100K+ contact senders with revenue attribution and predictive CLV that are unmatched for data-driven email marketing at scale.
Frequently Asked Questions
01 Is Klaviyo worth the higher price over Moosend for e-commerce?
It depends on your store's revenue and data needs. Klaviyo's predictive CLV, automatic product catalog sync, and churn scoring add real value for stores above $500K annual revenue where data-driven segmentation meaningfully impacts email revenue. For smaller stores, Moosend's cart abandonment and behavioral automation deliver strong ROI at roughly half the cost. The tipping point is typically when your email program generates $50K+/year in attributed revenue and you need predictive segmentation to optimize further.
02 Does Klaviyo have a free plan that Moosend doesn't?
Yes. Klaviyo's free plan supports up to 250 active profiles and 500 monthly email sends at $0 with no time limit — including 150 free SMS/MMS credits. Moosend offers a 30-day trial only. For Shopify stores just getting started with email, Klaviyo's free plan provides immediate deep integration with your store's data. Moosend's trial offers more features upfront but requires payment after 30 days.
03 How does Klaviyo's Shopify integration compare to Moosend's?
Klaviyo has the deepest Shopify integration available — it syncs in real-time with your product catalog, order history, customer lifecycle events, and even browsing behavior via a pixel. This powers segmentation like 'customers who viewed X but bought Y' or 'predicted high-value customers in their second purchase window.' Moosend integrates with Shopify and syncs purchase data for cart abandonment and product recommendations, but it does not have Klaviyo's predictive customer lifetime value or real-time catalog sync depth.
04 Does Klaviyo charge separately for SMS marketing?
Yes. Klaviyo's SMS is a separate add-on charged per message sent, on top of the email subscription cost. A typical Shopify store sending SMS campaigns might add $100-250/month in SMS costs. Moosend does not offer SMS marketing at any tier — it is email-only. If you use both email and SMS, Klaviyo's bundled platform is more convenient, though you pay for both channels.
05 What automation features does Moosend have that compete with Klaviyo?
Moosend includes cart abandonment flows, product recommendation blocks, browse abandonment triggers, weather-based campaign triggers, and win-back sequences — covering the core of what most e-commerce stores need from behavioral automation. What Moosend lacks compared to Klaviyo: predictive CLV scoring, predicted next order date, churn probability scoring, and the Klaviyo-specific 'predicted date of next purchase' segmentation that enables proactive campaigns.
06 How much does Moosend cost at 25,000 subscribers vs Klaviyo?
At 25,000 contacts, Moosend Pro costs approximately $175/month while Klaviyo Email costs approximately $400/month — a $225/month difference. Annually, that gap is $2,700. For growing e-commerce brands, this cost delta funds significant paid advertising or content investment. The decision comes down to whether Klaviyo's predictive analytics and deeper store data sync generates more than $2,700/year in incremental email revenue for your specific store.