Sprout Social vs Later
Social Media Management pricing comparison · 2026
Sprout Social pricing ranges from $0–$399/month, while Later ranges from $25–$110/month. Later is typically 75% more affordable, though your actual cost depends on tier and team size.
Sprout Social
Sprout Social pricing starts at $79/user/month on the Essentials plan, scaling to $199/use
verified 11w ago
$839
$19K
Later
Later pricing starts at $25/month for the Starter plan, which provides core social media s
verified 13w ago
$839
$19K
Recorded annual contract medians
Later
median is
$18K
less than
Sprout
· different customer contracts; not a quote
Cheapest
$839
Spread
96%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Standard
$60K/yr
year 1 license · $199/seat
Growth
$15K/yr
year 1 license · $50/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$19K/yr
Vendr · n=351
avg 14% negotiated
↓ Lowest median
Median annual
$839/yr
Vendr · n=533
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
8 sourced facts
3 hidden-cost · 1 contract · Vendr median · 3 review platforms
Last verified
2mo ago
Confidence
Medium confidence
Sources
4 sourced facts
2 contract · Vendr median · 1 review platform
Last verified
2mo ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Sprout
Later
Auto-renewal
Yes
Yes
Cancellation
—
Subscriptions remain active until the end of the current billing cycle, with reports of missed free trial windows leading to full year charges.
Commitment
one-year minimum commitment
Annual agreements are required for the influencer marketing platform's Essentials and Pro plans, and encouraged for social media management plans through discounts.
Price escalation
—
—
Can downgrade
—
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Sprout Social and Later both operate in the social media management category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Sprout Social | Later |
|---|---|---|
| Free Trial | Free /month | $25 /user/month |
| Essentials | $79 /seat/month | $50 /user/month |
| Standard | $199 /seat/month | $110 /user/month |
| Professional | $299 /seat/month | — |
| Advanced | $399 /seat/month | — |
| Enterprise | Custom | — |
Market Intelligence
Sprout Social
- Median annual cost
- $18,941
- Average negotiated discount
- 14%
- Based on
- 351 deals
Later
- Median annual cost
- $839
- Based on
- 533 deals
Contract Terms
| Term | Sprout Social | Later |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | Subscriptions remain active until the end of the current billing cycle, with reports of missed free trial windows leading to full year charges. |
| Minimum commitment | one-year minimum commitment | Annual agreements are required for the influencer marketing platform's Essentials and Pro plans, and encouraged for social media management plans through discounts. |