PostHog vs Amplitude
pricing comparison · 2026 · Updated April 2026
PostHog is usage-based, while Amplitude has a free plan and quote-based paid plans.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
PostHog and Amplitude are both product analytics platforms, but with different philosophies. PostHog is open-source, self-hostable, and bundles analytics, session recording, feature flags, A/B testing, and heatmaps in one platform. Amplitude is a focused product analytics tool with best-in-class behavioral funnels and cohort analysis.
PostHog’s pricing is usage-based with a generous free tier. Amplitude has a freemium model but charges per tracked user, which can get expensive quickly. Teams choosing between them often weigh PostHog’s bundled feature set against Amplitude’s deeper analytics capabilities.
Plan-by-Plan Pricing
| Plan | PostHog | Amplitude |
|---|---|---|
| Free | Free /month | Free /month |
| Pay-as-you-go | Free /month | Free /month |
| Enterprise | Custom | Custom |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
PostHog
5 scenariosAmplitude
1 scenarioMarket Intelligence
PostHog
- Median annual cost
- $54,443
- Based on
- 3 deals
Amplitude
- Median annual cost
- $63,720
- Average negotiated discount
- 16%
- Based on
- 358 deals
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Our Verdict
Choose PostHog if you want one platform for analytics, session recording, feature flags, and A/B testing. The free tier is generous and the self-hosted option is unmatched for privacy-conscious teams or those on tight budgets.
Choose Amplitude if product analytics is your primary need and you want best-in-class funnel, retention, and cohort analysis. Amplitude’s behavioral analytics are deeper than PostHog’s and its 2M-events/month Free plan is meaningful for growing products.
Frequently Asked Questions
01 Which is cheaper at 100K monthly users?
At 100K monthly active users, Amplitude Plus (usage-based, up to 700K MTUs / 70M events) would be billed by event volume. PostHog at 100K users generating ~500K events/month would cost around $50-100/month on usage-based pricing.
02 Can PostHog replace Amplitude completely?
For most early-stage and mid-size teams, yes. PostHog’s analytics have improved significantly. For teams doing advanced behavioral segmentation or ML-powered predictions, Amplitude still has an edge.
03 Does Amplitude have session recording?
Amplitude offers Session Replay, but it is a separate add-on product that’s not included in the core analytics plans. PostHog includes session recording at all tiers including free.