Best A/B Testing Software Pricing 2026
Compare pricing for 5 a/b testing tools. Find the right software for your budget.
A/B Testing software pricing ranges from $0 to $250000 per user/month in 2026. The typical cost is around $35279/user/month across 5 popular tools. Top picks: AB Tasty ($30K–$150K/user/mo), Convert ($299–$599/user/mo), Kameleoon (Free–$495/user/mo), and 2 more. 2 of 5 tools offer free tiers for small teams or limited use.
All A/B Testing Tools
Compare all side-by-side →AB Tasty
$30K - $150K/month
Business: Custom Enterprise: Custom
View Full Pricing → Convert
$299 - $599/month
Growth: $399 Pro: $599 Enterprise: Custom
View Full Pricing → Kameleoon
Free - $495/month
Free Starter Trial: Free Starter: $495 Enterprise: Custom
View Full Pricing → Optimizely
$50K - $250K/month
Enterprise: Custom
View Full Pricing → VWO
Free - $999/month
Starter (Free): Free Growth: $314 Pro: $972
View Full Pricing → A/B Testing Pricing FAQ
01 What is A/B testing software?
A/B testing platforms let you test different versions of web pages, features, or content to determine which performs better with users.