Compare All A/B Testing Software 2026
Side-by-side comparison of 9 a/b testing tools. Find the right fit for your team and budget.
Quick Answer
A/B Testing software pricing ranges from Free to $250K per user per month in 2026. The category average is $19.6K/user/month. 2 of 9 tools offer free tiers.
Quick Picks
Full Comparison Matrix
| Product | Starting Price | Popular Tier | Enterprise | Free Tier | Best For |
|---|---|---|---|---|---|
| Instapage A/B | Custom | Custom | Custom | No | - |
| Evolv AI | Custom | Custom | Custom | No | - |
| Unbounce | $22 /month | $112 /month | $249 /month | No | - |
| Kameleoon | Free /month | $247.50 /month | $495 /month | Yes | Teams evaluating the platform |
| Intelligems | $49 /month | $374 /month | $999 /month | No | - |
| Convert | $299 /month | $399 /month | $599 /month | No | Teams needing flexibility |
| VWO | Free /month | $499 /month | $999 /month | Yes | Small sites getting started with testing |
| AB Tasty | $30K /month | $75K /month | $150K /month | No | Growing teams starting with experimentation |
| Optimizely | $50K /month | $100K /month | $250K /month | No | Large enterprises with significant experimentation needs |
Category Summary
9
Products
$8.9K
Avg Starting
$19.6K
Avg Popular
2
Free Tiers
A/B Testing Pricing FAQ
01 What is A/B testing software?
A/B testing platforms let you test different versions of web pages, features, or content to determine which performs better with users.