ManyChat Pricing 2026

ManyChat has three plans: Free ($0/month) for up to 1,000 contacts with basic Instagram and Facebook Messenger automation, Pro with custom contact-scaled pricing (unlimited contacts, Growth Tools, tags, and custom fields; AI features are a $15/month add-on), and Elite with custom pricing that typically starts around $800-2,000/month for enterprises and agencies managing 1M+ followers. WhatsApp (Meta pricing) and SMS (carrier fees) are billed separately on Pro and Elite.

Yes, ManyChat offers a permanent Free tier with up to 1,000 contacts, unlimited broadcast messages, basic automation flows, and Instagram/Facebook Messenger support. However, the Free tier has significant limitations: no WhatsApp or SMS support, limited Growth Tools (10 only), limited Keywords/Tags/Custom Fields, no AI features, and ManyChat branding on your bot. For businesses exceeding 1,000 contacts, upgrading to Pro (custom contact-scaled pricing) is required to continue sending messages.

ManyChat is a visual chatbot automation platform focused on marketing and eCommerce automation across social media channels (Instagram, Facebook Messenger), WhatsApp, and SMS. Unlike enterprise chatbot platforms, ManyChat is designed for non-technical marketers with drag-and-drop flow builders, pre-built templates, and eCommerce integrations (Shopify, WooCommerce). It's particularly popular among DTC brands, creators, and social media marketers for automating lead capture, abandoned cart recovery, order notifications, and customer engagement. ManyChat emphasizes ease of use and marketing-first features over developer customization.

ManyChat and Botpress serve fundamentally different use cases. ManyChat Pro uses custom contact-scaled pricing and targets marketing automation on social media with visual builders for non-technical users. Botpress targets enterprise chatbots with AI capabilities, custom code, live agent handoff, and self-hosting. Choose ManyChat if you're focused on Instagram/Facebook/WhatsApp marketing campaigns, eCommerce flows, and lead capture with a low barrier to entry. Choose Botpress if you need advanced AI agents, developer extensibility, or on-premise deployment.

ManyChat Pro (custom contact-scaled pricing) and Voiceflow target different audiences. ManyChat focuses on marketing automation for social media (Instagram, Facebook, WhatsApp, SMS) with templates and eCommerce integrations. Voiceflow focuses on custom AI agent design with GPT-4, Claude, visual prototyping, and cross-functional collaboration. Choose ManyChat for social media chatbot marketing where Meta and carrier fees layer on top of your Pro subscription; choose Voiceflow for building custom conversational AI products with team collaboration and cross-channel deployment.

Free includes 1,000 contacts, unlimited broadcasts, basic automation, Instagram and Facebook Messenger, 10 Growth Tools, and ManyChat branding. Pro (scaled pricing starting at $15/month) includes unlimited contacts, unlimited Growth Tools/Keywords/Tags, advanced automation, Instagram, Facebook, WhatsApp, SMS, integrations (Shopify, Zapier), no branding, and email support. AI features cost an additional $15/month. Elite (custom, typically $800-2,000+/month) includes all Pro features, dedicated Customer Success Manager, 1:1 guidance, white-label options, AI included, and agency tools. WhatsApp and SMS incur separate per-message fees.

ManyChat Pro costs approximately $145/month for 10,000 contacts with monthly billing, or ~$109/month with annual billing (25-30% discount). This includes unlimited Growth Tools, Keywords, Tags, automation, and access to Instagram, Facebook, WhatsApp, and SMS. However, AI features cost an additional $15/month, WhatsApp charges per conversation (~$0.005-0.05), and SMS charges per message (~$0.01-0.03). Total cost for 10,000 contacts with AI and messaging: ~$145 base + $15 AI + variable messaging fees.

Yes, ManyChat Pro and Elite plans support WhatsApp Business API integration. However, WhatsApp messaging incurs separate per-conversation charges from Meta (typically $0.005-0.05 per conversation depending on region and conversation type). These fees are not included in ManyChat subscription pricing and are billed separately. WhatsApp is not available on the free tier. If you're sending high-volume WhatsApp messages, budget for both ManyChat subscription and Meta's conversation-based pricing.

ManyChat AI is an add-on feature that uses AI to generate chatbot responses, create content, and enhance automation flows. It costs an additional $15/month on Pro plans and is included by default in Elite plans. ManyChat AI is not available on the Free tier. The $15/month AI add-on is separate from the base Pro subscription, so total cost is Pro tier + $15/month. For businesses already on Elite, no additional AI charges apply since AI features are bundled.

ManyChat's free tier includes basic chatbot automation features but is limited to 500 contacts. Once you exceed this limit, you'll need to upgrade to a paid plan. The free tier allows you to build basic automations for platforms like Facebook Messenger and Instagram.

ManyChat's pricing structure is based on the number of contacts, but the exact pricing can be confusing. The Free tier supports up to 500 contacts. Paid plans (Pro and Elite) use custom pricing. Multiple users report difficulty understanding whether charges are based on contacts, messages sent, or other metrics. It's recommended to carefully review your plan details and contact limits before committing.

Multiple users report significant issues with cancellation. There are numerous complaints about being charged after canceling subscriptions, sometimes for more than a month after cancellation. If you plan to cancel, document your cancellation confirmation and monitor your billing closely to ensure charges stop.

Yes, several users report that ManyChat automatically upgraded their plans without explicit consent or advance notice, resulting in charges significantly higher than their prior contact-scaled Pro rate. The billing system appears to upgrade plans based on usage or contact growth without requiring user approval. Monitor your billing closely and contact support immediately if you see unexpected charges.

ManyChat charges per contact, and this includes every person who DMs you on the connected platform, even if they aren't interacting with a keyword or ManyChat automation. This means casual conversations and non-bot messages still count toward your billable contact limit.

Users report that ManyChat automatically upgrades your account to a paid plan when you exceed contact limits, often without clear notification or advance warning. The free tier is limited to 500 contacts, after which you'll be moved to paid pricing.

Multiple users report that ManyChat's pricing is confusing and difficult to interpret. The billing statements often don't clearly show what you're being charged for, and subscription statuses may not match actual charges. Users with large contact lists (100K+) specifically struggle to understand whether charges are per follower or per message sent.

Several users report continued billing after canceling their subscriptions. Even when accounts show as 'expired' or 'free,' charges may continue. If you cancel, monitor your billing statements closely and be prepared to follow up with support if charges persist.