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Bing Image Creator costs Free to $20 per month as of March 2026, with 3 plans available including a free tier. Plans: Free (free), and Microsoft Copilot Pro at $20/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Bing Image Creator offers 3 pricing tiers: Free, Microsoft Rewards, Microsoft Copilot Pro. A free plan is available. Paid plans include Microsoft Copilot Pro at $20/undefined.

Compared to other ai image generators software, Bing Image Creator is positioned at the budget-friendly price point.

  • 3 documented hidden costs beyond list price

How much does Bing Image Creator cost?

Bing Image Creator offers 3 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free (free), Microsoft Rewards (custom pricing), Microsoft Copilot Pro at $20/month.

Bing Image Creator Pricing Overview

Bing Image Creator has 3 pricing plans, including a free tier. Paid plans range from $0 to $20/month. The Free plan is free. The Microsoft Rewards plan requires contacting sales for a custom quote. The Microsoft Copilot Pro plan costs $20/month.

There are at least 3 documented hidden costs beyond Bing Image Creator's list price, including implementation, training, and add-on fees.

This pricing was last verified in February 1, 2026 from 5 independent sources.

Bing Image Creator is free to use as of March 2026, with an optional $20/month Microsoft Copilot Pro upgrade. The free tier includes unlimited image generations using OpenAI's DALL-E 3 model with 25 weekly boost credits for faster processing. After boosts run out, generations continue at standard speed. Verified from 5 pricing sources by Costbench, the software pricing database tracking 1,000+ products.

Bing Image Creator is Microsoft's AI-powered image generator that uses OpenAI's DALL-E 3 model to create high-quality images from text prompts. Available at no cost with a Microsoft Account, each generation produces four image variations. Additional boosts can be obtained through Microsoft Rewards points or by upgrading to Microsoft Copilot Pro for $20/month, which also adds priority access and higher-quality outputs.

As one of the few completely free ways to access DALL-E 3 technology, Bing Image Creator is a strong choice for creators, marketers, and individuals looking for AI image generation without subscription costs. In this guide, we break down the free tier, boost system, Copilot Pro upgrade value, and compare it to alternatives like Midjourney, DALL-E direct, and Leonardo.ai.

All Bing Image Creator Plans & Pricing

Plan Monthly Annual Best For
Free boostsPerWeek: 25generations: Unlimited at standard speed Free Free
Microsoft Rewards costPerBoost: 10 Microsoft Rewards points Contact Sales Contact Sales
Microsoft Copilot Pro boostsPerDay: 100 $20 / $20 /year
View all features by plan

Free

  • Unlimited image generations (slower speed after boosts)
  • 25 boost credits per week for faster generation
  • 4 image variations per prompt
  • DALL-E 3 powered
  • Requires Microsoft Account
  • Standard speed queue after boosts used

Microsoft Rewards

  • Redeem rewards points for additional boosts
  • 10 Microsoft Rewards points per fast generation
  • Earn points through Bing searches and activities
  • No direct monetary cost

Microsoft Copilot Pro

  • Priority access during peak times
  • Faster image generation
  • 100 boosts per day
  • Access to other Copilot Pro features
  • Commercial data protection

Bing Image Creator Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Casual Creator $0 Year 1 total

Individual creating social media graphics and personal projects with occasional use (5-10 images per week)

Content Creator $0 Year 1 total

Blogger or social media manager generating 50+ images per month for content marketing

Professional Designer $20 Year 1 total

Designer creating 100+ images monthly with need for fast turnaround during client projects

Marketing Agency $20 Year 1 total

Agency team generating 500+ images monthly across multiple campaigns with high-speed requirements

How Bing Image Creator Pricing Compares

Software Starting Price Top Price
Bing Image Creator Free $20/month
Adobe Firefly $9.99/month $199.99/month
Canva AI Free $30/month
Craiyon Free $70/month
DALL-E 3 $0.018/image or subscription $0.12/image or subscription
Dream by WOMBO Free $14.98/user/month

3 Bing Image Creator Hidden Costs Beyond the List Price

Beyond the listed price, Bing Image Creator has at least 3 documented hidden costs that can significantly increase total cost of ownership.

Watch for 3 hidden costs
  • Microsoft Rewards points can be used for faster generations after free boosts are exhausted
  • Copilot Pro subscription ($20/month) provides priority access and more boosts during peak usage
  • Slower generation speeds after using weekly boost credits (generations still free but take longer)
Tip

Ask your Bing Image Creator sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Bing Image Creator Pricing FAQ

01 Is Bing Image Creator free?

Yes, Bing Image Creator is completely free to use with a Microsoft Account. You get unlimited image generations, though generation speed slows after using your 25 weekly boost credits.

02 How many free images can I generate with Bing Image Creator?

You can generate unlimited images for free. You receive 25 boost credits weekly for faster generation, and after those are used, you can continue generating images at a slower speed at no cost.

03 What are boost credits in Bing Image Creator?

Boost credits speed up image generation. You get 25 free boosts per week that replenish weekly. Each generation uses one boost. After boosts are exhausted, you're placed in a slower queue but can still generate images for free.

04 How can I get more boosts for Bing Image Creator?

You can redeem Microsoft Rewards points (10 points per fast generation) or upgrade to Microsoft Copilot Pro ($20/month) for 100 boosts per day and priority access.

05 Does Bing Image Creator use DALL-E 3?

Yes, Bing Image Creator is powered by OpenAI's DALL-E 3 model, providing high-quality, detailed image generation from text prompts completely free with a Microsoft Account.

06 What's the difference between Bing Image Creator and DALL-E 3?

Bing Image Creator uses DALL-E 3 technology but is free to use through Microsoft, while accessing DALL-E 3 directly through OpenAI requires API credits or a ChatGPT Plus subscription ($20/month).

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