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Bing Image Creator costs Free to $19.99 per month as of June 2026, with 4 plans available including a free tier. Plans: Free (Microsoft Account) (free), Microsoft 365 Personal at $9.99/month, Microsoft 365 Family at $12.99/month, and Microsoft 365 Premium at $19.99/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Bing Image Creator offers 4 pricing tiers: Free (Microsoft Account), Microsoft 365 Personal, Microsoft 365 Family, Microsoft 365 Premium. A free plan is available. Paid plans include Microsoft 365 Personal at $9.99/user/month, Microsoft 365 Family at $12.99/month, Microsoft 365 Premium at $19.99/user/month. The Microsoft 365 Personal plan is individual users who want faster image generation alongside microsoft 365 apps.

Bing Image Creator true cost runs 70% above the listed $0-$19.99/month price as of June 2026. For a 25-person team, expect ~$5,095 in year-one costs vs the $2,997 base license. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

Example: True Cost for 25 Users

License (25 × $9.99 × 12) $2,997/yr
Implementation (one-time) +$15,000–$50,000
Premium Support (20%) +$599/yr
Training (25 × $500) +$12,500
Admin (part-time) +$15,000–$25,000/yr
Estimated Year 1 Total ~$5,095
That's roughly 1.7× the advertised license price. The median Bing Image Creator contract is $1,094/yr across 48 Vendr purchases.