Appcues Pricing 2026
Complete pricing guide with plans, and cost analysis
Appcues costs $249/month for Start. Plans range from $249 to $879/month.
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All Appcues Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Start | $249 /per month, billed annually | — | Small teams shipping their first in-app experiences |
| What's included at Start Best for: Small teams shipping their first in-app experiences
| |||
| Grow | $879 /per month, billed annually | — | Growing SaaS teams scaling user onboarding |
| What's included at Grow Best for: Growing SaaS teams scaling user onboarding
| |||
| Enterprise | Contact Sales | Contact Sales | Large enterprises with 50,000+ MAUs and compliance requirements |
| What's included at Enterprise Best for: Large enterprises with 50,000+ MAUs and compliance requirements
| |||
View all features by plan (compare side-by-side)
Start
- Up to 3,000 MAUs
- 10 published experiences
- Up to 1,000 emails (trial)
- 12 months reporting history
- Onboarding + dedicated CSM
Grow
- Up to 50,000 MAUs
- 25 published experiences
- Up to 5,000 emails (trial)
- 24 months reporting history
- Implementation services + dedicated CSM
Enterprise
- Custom MAU volumes
- 100 published experiences
- Custom email volume
- 36+ months reporting history
- Priority support
- Custom security, compliance, and SLAs
What does Appcues actually cost you?
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List price by tier (annualized, per seat)
Per-seat list price across Appcues's plans, annualized. Custom-priced tiers show a hatched bar.
Appcues costs $249 to $879 per month as of June 2026, with 3 plans available. Plans: Start at $249/month, and Grow at $879/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Appcues offers 3 pricing tiers: Start, Grow, Enterprise. Paid plans include Start at $249/per month, billed annually, Grow at $879/per month, billed annually. The Grow plan is growing saas teams scaling user onboarding.
Compared to other digital adoption platforms software, Appcues is positioned at the premium price point.
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How much does Appcues cost?
Appcues Pricing Overview
Appcues has 3 pricing plans ranging from $249 to $879/month. The Start plan costs $249/month, best for small teams shipping their first in-app experiences. The Grow plan costs $879/month, best for growing saas teams scaling user onboarding. The Enterprise plan requires contacting sales for a custom quote and is designed for large enterprises with 50,000+ maus and compliance requirements.
This pricing was last verified in June 9, 2026 from 1 independent source.
Appcues pricing starts at $249 per month (billed annually) for the Start plan, which covers up to 3,000 monthly active users (MAUs). The Grow plan runs $879 per month billed annually and supports up to 50,000 MAUs. Enterprise pricing is custom-quoted.
Appcues no longer displays prices directly on its pricing page — all tiers require booking a demo to get a formal quote. The $249 and $879 figures are the widely-reported entry prices corroborated by Vendr transaction data and multiple third-party reviews.
Pricing scales with MAU usage. Vendr reports a median annual contract value of $15,000 across 132 purchases, with contracts ranging from roughly $5,800 to $44,200 per year depending on team size and tier.
There is no free plan. Appcues does offer a Spark program for teams under 25 people looking to ship their first in-app experiences, which may provide a discounted entry point.
How Appcues Pricing Compares
Compare Appcues pricing against top alternatives in Digital Adoption Platforms.
Compare Appcues vs Alternatives
Before committing to Appcues, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Appcues
How Appcues Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Appcues | $249/month | $879/month |
| Chameleon | Free | $1250/month |
| Userpilot | $299/month | $299/month |
| WalkMe | $10000/month | $405000/month |
| Whatfix | $12000/month | $100000/month |
| Intercom Product Tours | $29/seat/mo | $132/seat/mo |
Detailed pricing comparisons:
Appcues Pricing FAQ
01 How much does Appcues cost?
Appcues' Start plan is reported at $249 per month billed annually (covering up to 3,000 MAUs), and the Grow plan at $879 per month billed annually (up to 50,000 MAUs). Appcues no longer publishes prices publicly on its website — a demo is required for an official quote. Enterprise pricing is fully custom.
02 Does Appcues have a free plan or trial?
Appcues does not offer a free plan. There is no publicly advertised free trial, though Appcues runs a Spark program aimed at small teams (under 25 people) that may offer a discounted or introductory option. You need to contact sales to find out current terms.
03 What is the difference between the Start and Grow plans?
The Start plan covers up to 3,000 MAUs and allows 10 published experiences with 12 months of reporting history. The Grow plan scales to 50,000 MAUs with 25 published experiences and 24 months of reporting history, plus additional implementation services. Grow is priced at $879/month versus $249/month for Start (both billed annually).
04 How does Appcues pricing scale with usage?
Appcues prices primarily based on monthly active users (MAUs). Exceeding your contracted MAU limit triggers prorated upgrade fees to the next tier. Vendr transaction data shows actual annual spend ranges widely — from around $5,800/year for small teams to $44,200+/year for larger deployments — with a median around $15,000/year.
05 What does Appcues Enterprise cost?
Enterprise pricing is fully custom and requires a direct sales conversation. Based on third-party data from Vendr and analyst sources, enterprise contracts typically range from $15,000 to $45,000+ annually, with very large MAU volumes (100,000+) potentially exceeding $150,000/year.
06 Why doesn't Appcues show prices on its website?
Appcues moved to a demo-first sales model and no longer displays public list prices on its pricing page. All three tiers (Start, Grow, Enterprise) require booking a demo to get a quote. The $249/month and $879/month figures cited by third-party sources like Vendr and review sites reflect reported transaction data rather than a published price list.
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