Price checkMonthly
FreeFreePro$30/moTeam$250/mo
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All Novu Plans & Pricing

Plan Monthly Annual Best For
Free Not specified
Pro Not published Not specified
Team Not published Not specified
Enterprise Contact Sales Contact Sales Not specified
View all features by plan (compare side-by-side)

Free

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Team

Enterprise

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Tier
Billing
Your projected cost$750per month · $30/unit × 25units
Year 1 license$9.0K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Novu's plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Pro$360/yr
Team$3.0K/yr
EnterpriseCustom
Quick Answer
Last verified:
High confidence

Novu costs Free to $250 per month as of August 2026, with 4 plans available including a free tier. Plans: Free (free), Pro at $30/month, and Team at $250/month. Custom pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Novu offers 4 pricing tiers: Free, Pro, Team, Enterprise. A free plan is available. Paid plans include Pro at $30/month, Team at $250/month.

Compared to other email api & delivery software, Novu is positioned at the budget-friendly price point.

  • 6 documented hidden costs beyond list price
  • Contracts auto-renew — Users can cancel their subscription at any time, with cancellation taking effect at the end of the current billing period; initial orders of the Novu AI-powered productivity app have a 14-day right of cancellation.
  • G2 rating: 4.6 out of 5 from 22 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Novu cost?

Novu offers 4 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free (free), Pro at $30/month, Team at $250/month, Enterprise (custom pricing).

Novu Pricing Overview

Novu has 4 pricing plans, including a free tier. Paid plans range from $0 to $250/month. The Free plan is free. The Pro plan costs $30/month. The Team plan costs $250/month. The Enterprise plan requires contacting sales for a custom quote.

Novu contracts auto-renew.

There are at least 6 documented hidden costs beyond Novu's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 13, 2026 from 1 independent source.

Try Novu Free

Novu offers several pricing tiers to suit different needs. Plans include Free, Pro, and Team, with custom pricing available for Enterprise.

How Novu Pricing Compares

Compare Novu pricing against top alternatives in Email API & Delivery.

Amazon SES $0-$1600/1000 emails View pricing → Maileroo $0-$150/month View pricing → Mailgun $0-$90/month View pricing →

Compare Novu vs Alternatives

Before committing to Novu, compare pricing with these 3 alternatives in the same category.

VSAmazon SES
Free

Testing and small projects

Compare pricing
VSMaileroo
Free

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VSMailgun
Free

Testing and development

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All Novu alternatives & migration guides

What Companies Actually Pay for Novu

Review scores
G2 4.6out of 5 (22)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Event tracking for push notifications could be improved.Documentation isn't always as clear as it could be, making effective use challenging at times.The custom chat provider could be enhanced to allow for easier integration, such as through webhooks.Subscriber management is considered "a bit flaky."

How Novu Pricing Compares

Software Starting Price Top Price
Novu Free $250/month
Amazon SES Free $1600/1000 emails
Mailgun Free $90/month
Maileroo Free $150/month
Postmark Free $18/month
Resend Free $90/month

Browse all Email API & Delivery pricing →

6 Novu Hidden Costs Beyond the List Price

Beyond the listed price, Novu has at least 6 documented hidden costs that can significantly increase total cost of ownership.

Watch for 6 hidden costs
  • Infrastructure Costs (Self-hosting) $5–$10 per month
    medium 1 source
    industry "Self-hosting on platforms like Railway might cost approximately $5–$10 per month, depending on usage and storage needs"
  • Overage Costs $1.20 per 1,000
    medium 1 source
    industry "Overage Costs: For paid plans, usage above the included workflow runs rolls into on-demand pricing or is billed at a contract rate for Enterprise plans"
  • Third-Party Provider Costs
    high 1 source
    industry "Provider Costs: Novu does not bill for individual messages, subscribers, or channels, nor does it cover provider costs (e.g., email, SMS, push)"
  • Enterprise On-Premises Licensing
    high 1 source
    industry "Enterprise on-premises licensing is separate from Novu Cloud subscriptions, with pricing based on deployment size, support needs, and contract terms"
  • Internal Resource Allocation (Self-Hosting)
    medium 1 source
    industry "Users have noted that "self-hosting in production can be complex" and that "enterprise self-hosted documentation [is] still maturing," which could imply additional internal resource allocation for setup and maintenance"
  • Limited Activity Feed Retention
    high 1 source
    industry "A common criticism from users on lower-tier plans is the "short activity feed retention" (24 hours for Free, 7 days for Pro), which some find "insufficient for operational debugging""
Tip

Ask your Novu sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
industry G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 7 source citations total.

Novu Contract Terms

Novu contracts auto-renew. Changes require Users can cancel their subscription at any time, with cancellation taking effect at the end of the current billing period; initial orders of the Novu AI-powered productivity app have a 14-day right of cancellation.. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Users can cancel their subscription at any time, with cancellation taking effect at the end of the current billing period; initial orders of the Novu AI-powered productivity app have a 14-day right of cancellation.
Minimum Commitment Pricing for cloud plans (Free, Pro, Team) is typically monthly, with annual billing available for Pro commitments; Enterprise plans involve custom negotiated minimum commitments, but no general minimum beyond monthly or annual is publicly stated for Pro or Team plans.
Based on 1 verified source

Novu Pricing FAQ

01 Is there a free plan available?

Yes, Novu has a Free plan.

02 What is the cheapest paid plan?

The Pro plan is the cheapest paid plan at $30.0 per month.

03 Does Novu offer custom pricing?

Yes, Novu offers custom pricing for the Enterprise plan.

Is this pricing incorrect? — we'll verify and update it.