Price checkPer device/year
Small Business SecurityCustomBusiness SecurityCustomBusiness Security PremiumCustom
See all 4 plans

All Bitdefender GravityZone Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Small Business Security

  • Protection against phishing, ransomware and fileless attacks
  • Security overview of all protected endpoints
  • Visibility over the detected threats
  • Covers up to 10 desktops/laptops and 3 file servers per license

Business Security

  • All Small Business features
  • Network Attack Defense
  • Web Access Control
  • Device Control
  • Endpoint Risk Analytics

Business Security Premium

  • All Business Security features
  • Tunable Machine Learning (HyperDetect)
  • Sandbox Analyzer
  • Microsoft Exchange coverage
  • Antispam and antimalware for mail servers

Business Security Enterprise

  • All Premium features
  • Extended Detection and Response (XDR)
  • Risk analytics
  • Incident visualization
  • MITRE ATT&CK mapping
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Quick Answer
Last verified:
High confidence

Bitdefender GravityZone uses custom pricing as of August 2026 with 4 plans available. Contact Bitdefender GravityZone directly for a personalized quote. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Start Bitdefender GravityZone Free Trial — 30 Days

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Bitdefender GravityZone offers 4 pricing tiers: Small Business Security, Business Security, Business Security Premium, Business Security Enterprise. The Business Security plan is growing businesses needing policy controls.

Compared to other endpoint security software, Bitdefender GravityZone is positioned at the mid-market price point.

  • 13 documented hidden costs beyond list price
  • Contracts auto-renew — Must be disabled manually in Bitdefender Central before the renewal date; the cancellation UI has been reported to freeze, requiring multiple browser attempts to complete
Last verified: | Sources: 5 pricing pages and reviews

How much does Bitdefender GravityZone cost?

Bitdefender GravityZone uses custom pricing across 4 plans. Contact Bitdefender GravityZone directly for a personalized quote. Plans include Small Business Security (custom pricing), Business Security (custom pricing), Business Security Premium (custom pricing), Business Security Enterprise (custom pricing).

Bitdefender GravityZone Pricing Overview

Bitdefender GravityZone uses custom pricing — contact their sales team for a quote. The Small Business Security plan requires contacting sales for a custom quote and is designed for small businesses up to 30 endpoints. The Business Security plan requires contacting sales for a custom quote and is designed for growing businesses needing policy controls. The Business Security Premium plan requires contacting sales for a custom quote and is designed for mid-market businesses requiring edr and advanced threat analytics. The Business Security Enterprise plan requires contacting sales for a custom quote and is designed for large enterprises needing xdr and advanced investigation.

Bitdefender GravityZone contracts auto-renew, with a Annual minimum commitment.

There are at least 13 documented hidden costs beyond Bitdefender GravityZone's list price, including implementation, training, and add-on fees.

This pricing was last verified in May 28, 2026 from 5 independent sources.

Start Bitdefender GravityZone Free Trial — 30 Days

Bitdefender GravityZone pricing starts at $57/device/year for Small Business Security (up to 30 endpoints), $74/device/year for Business Security (up to 100 endpoints), and $95.89/device/year for Business Security Premium with EDR and cloud sandboxing, as of April 2026. Business Security Enterprise pricing requires a custom quote. All plans are annual subscriptions with automatic renewal. First-year promotional pricing may apply via the Bitdefender deals page.

Bitdefender GravityZone is a cloud-managed endpoint security platform widely used by SMBs and mid-market companies. Unlike consumer Bitdefender products, GravityZone is managed exclusively through a centralized web console rather than individual device UIs, making it suitable for IT administrators overseeing fleets of 5 to 1,000+ endpoints. The platform covers Windows, macOS, and Linux desktops, laptops, file servers, and virtual machines through a single license.

Watch for renewal price increases — first-year promotional pricing can be 30-50% off list price, with renewals reverting to standard rates that are 2-3x higher. Multi-year contracts (2-3 years) and volume discounts for 100+ endpoints can significantly reduce per-device costs. Add-ons like Patch Management, Full Disk Encryption, Email Security, and Mobile Device Management are priced separately.

How Bitdefender GravityZone Pricing Compares

Compare Bitdefender GravityZone pricing against top alternatives in Endpoint Security.

CrowdStrike Falcon $59.99-$184.99/device/yr Compare → Sophos Intercept X $28-$79/device/yr Compare → Microsoft Defender for Endpoint $0-$57/device/yr Compare →

Compare Bitdefender GravityZone vs Alternatives

Before committing to Bitdefender GravityZone, compare pricing with these 3 alternatives in the same category.

VSCrowdStrike Falcon
From $59.99/device/yr

Enterprises needing industry-leading threat detection

Full comparison
VSSophos Intercept X
From $28/device/yr

SMBs wanting deep learning malware protection

Full comparison
VSMicrosoft Defender for Endpoint
Free

Microsoft 365 shops wanting integrated security

Full comparison

All Bitdefender GravityZone alternatives & migration guides

What Companies Actually Pay for Bitdefender GravityZone

Review scores
Trustpilot 2.2out of 5 (24)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Auto-renewal at inflated prices with opaque and difficult cancellation processSubscription showing as expired after confirmed payment, with unresponsive supportFalse positives blocking legitimate websites, banking services, and developer toolsSystem and network performance slowdowns while Bitdefender runs in the background

Bitdefender GravityZone Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Small Business (25 endpoints) $1,850 Year 1 total
x 25 endpoints $74
Total $1,850

A small business with 25 Windows workstations using GravityZone Business Security for endpoint protection with web filtering and device control.

Mid-Market Company (200 endpoints) $23,978 Year 1 total
for 200 endpoints at $95.89 $19,178
for Patch Management add-on at $2/device/month $4,800
Total $23,978

A mid-market company protecting 200 mixed endpoints with GravityZone Business Security Premium including EDR and cloud sandboxing, plus Patch Management add-on at approximately $2/device/month.

Enterprise (1,000 endpoints) $62,000 Year 1 total
base at negotiated $50/device $50,000
for FDE and Patch Management add-ons $12,000
Total $62,000

Large enterprise with 1,000 endpoints using GravityZone Business Security Enterprise with XDR, risk analytics, and Full Disk Encryption add-on. Volume pricing estimated at $50/device/year after negotiated discount.

Small Office Basic Protection (10 Endpoints) $570 Year 1 total
× 10 endpoints $57
Total $570

10 endpoints on Small Business Security (entry-level protection)

Single Endpoint (Home Office / Very Small Business) $60 Year 1 total

One endpoint running Bitdefender GravityZone Business Security

Mid-Market Business (Vendr Deal Data) $8,121 Year 1 total
Vendr median buyer price
Total $8,121

Representative Vendr transaction price for a mid-market business purchase of GravityZone

Enterprise Replacement for Higher-Cost EDR (100 Endpoints) ~$5,000/year for 100 endpoints Year 1 total

Switching from CYNET (reported at $20,000/year for 100 endpoints) to Bitdefender EDR, which one sysadmin reported costs approximately 25% of CYNET

MSP Deployment at Volume (200+ Endpoints) $0 Year 1 total
~$2,016/year for 210 workstations
Total $0

MSP managing 200+ workstations using Bitdefender at channel/reseller rates through a GFI integration

How Bitdefender GravityZone Pricing Compares

Software Starting Price Top Price
Bitdefender GravityZone $32.5 per device/year $88 per device/year
Carbon Black Custom Custom
Comodo Dragon Platform $2.39/endpoint $10.99/endpoint
Cortex XDR Custom Custom
CrowdStrike Falcon $59.99 per device/year $184.99 per device/year
Deep Instinct $50000/12-month contract $50000/12-month contract

Detailed pricing comparisons:

Browse all Endpoint Security pricing →

13 Bitdefender GravityZone Hidden Costs Beyond the List Price

Beyond the listed price, Bitdefender GravityZone has at least 13 documented hidden costs that can significantly increase total cost of ownership.

Watch for 13 hidden costs
  • Renewal Price Increases 100-200% price increase at renewal
    high 3 sources
    Reddit "I don't like 3x jumps in pricing!"
    Reddit "Auto-renewing too early is disconcerting...if they're going to do that, they should be very clear about it!"
    Reddit "The 'regular' price that you're suggesting in your post here is actually twice the REAL market value of what antivirus protection is worth. So that's scummy."
  • Paid Add-Ons for Essential Features $1-$4/device/month per add-on
    medium 2 sources
    TrustRadius "Cost is high and makes it hard to sell, it would be nice if it was the same cost per user rather than per device."
    web "Additional costs depend on whether customers need add-ons like Email Security, Security Container, Patch Management, and Full Disk Encryption."
  • Implementation and Training Costs $500-$5,000+
    medium 2 sources
    web "Small businesses with fewer than 10 users may incur implementation costs ranging from $500 to $1,000 for setup and configuration. Larger organizations with 100 users or more can expect implementation costs of $5,000 or more."
    Reddit "For a small business owner who cannot afford a dedicated IT support the time requirements to manage GZ to simply install a lot of the software desired for the business cost much more in my time than whatever discount savings may have been obtained."
  • Per-Device vs Per-User Pricing Model 1.5-2.5x cost for multi-device users
    medium 1 source
    TrustRadius "Cost is high and makes it hard to sell, it would be nice if it was the same cost per user rather than per device."
  • Per-Module Add-On Costs $10-$12/endpoint/year
    medium 1 source
    Reddit "I use bitdefender on all the workstations at .80 an end point. I also use the web protection on roughly 100 workstations at .80 an end point."
  • MSP Licensing Complexities $500-$2,000
    high 1 source
    Reddit "Sounds like you thought you found a pricing loophole by buying MSP licenses through an RMM vender but weren't actually an MSP instead of buying a regular business license to save a few bucks."
  • Resource Usage on Lower-End Systems 5-10% performance impact
    low 1 source
    Reddit "I have used bitdefender for a year and it's a hog."
  • Difficult Cancellation Process $50-$200
    medium 2 sources
    Trustpilot "I tried to cancel my subscription it was very hard. I had to search the web for instructions, it was not intuitive. Even then, when I tried to cancel it, the page kept freezing."
    Reddit "I spoke with your customer service on the phone six days ago on March 31 and asked to remove auto-renewal. The agent assured me that he removed it..."
  • Regional Pricing Variations 10-50% variation
    low 2 sources
    Reddit "Bitdefender has regional pricing. I just bought Total Security 3 years for 6 dollars here in India on sale."
    Reddit "Bitdefender also routinely cheats on pricing, offering a lower price and then, when you go to check out, surprise! there is a higher price."
  • Auto-Renewal at Inflated Prices 100-200% of original subscription price at renewal
    high 5 sources
    Trustpilot "I also noticed they auto-subscribed me for the following year which would result in their system automatically taking out a new subscription on my behalf and removing funds from my PayPal account when it runs out in 2027! This information was very..."
    Reddit "The "regular" price that you're suggesting in your post here is actually twice the REAL market value of what antivirus protection is worth. So that's scummy."
    Reddit "Bitdefender also routinely cheats on pricing, offering a lower price and then, when you go to check out, surprise! there is a higher price."
    Reddit "This is one reason why I switched back to Malwarebytes. Bitdefender pricing tricks are disguusting."
    Reddit "I don't like 3x jumps in pricing!"
  • False Positive IT Overhead 5-15% of license costs
    medium 4 sources
    Trustpilot "Inappropriate threat blocking. Blocked a non-threat process."
    Trustpilot "it is a false-positive, as I am working directly with the MediaTek-su binary, to intentionally root my android device, for development purposes."
    Trustpilot "Blocked a know good site. JustFlight.com. Cannot authenticate purchase so I can't reinstall a product that I purchased years ago."
    Reddit "BD is also a little false POS happy, but I can work with that and the pricing is 25% of what CYNET charged."
  • System and Network Performance Degradation 5-10% of license costs
    medium 4 sources
    Trustpilot "Slowed computer to a crawl. Will not renew."
    Trustpilot "Slow, expensive and sometimes wrong blocking.My bankaccount was seen as unfriendly. Refused acces.!!!"
    Reddit "My network performance, for example, drops around 25% with every system on my LAN idling. It's no longer a reliable tool for purpose. It slows systems down."
    Reddit "Also considering BitDefender but reading a lot about a performance impact on the machine."
  • MSP/Reseller Channel Pricing Markup 10-40% of license costs
    medium 2 sources
    Reddit "depends who you buy it from Sad fact is that you will end up paying MORE then if the customer went direct to Bitdefender... They need to align the pricing models to correct for this."
    Reddit "I got a pricing model from an advanced team member and compared to bitdefender direct pricing, there are a few key differences that justify that .40¢ increase over SDK"
Tip

Ask your Bitdefender GravityZone sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 5 independent sources
Reddit User discussions TrustRadius Enterprise reviews web Trustpilot Consumer reviews Vendr Verified buyer transactions
Key claims include inline source attribution. Data verified against multiple independent sources. 50 source citations total.

Bitdefender GravityZone Contract Terms

Bitdefender GravityZone contracts auto-renew. Changes require Must be disabled manually in Bitdefender Central before the renewal date; the cancellation UI has been reported to freeze, requiring multiple browser attempts to complete. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Must be disabled manually in Bitdefender Central before the renewal date; the cancellation UI has been reported to freeze, requiring multiple browser attempts to complete
Minimum Commitment Annual
Mid-Term Downgrade Not allowed
Payment Terms Annual upfront; billing processed via 2Checkout/Verifone
Price Escalation Renewal pricing reported to be 2–3x higher than initial promotional pricing; no published escalation schedule
Note

No clear evidence of downgrade policy from available sources

Based on 3 verified sources

How to Negotiate Bitdefender GravityZone Pricing

Bitdefender GravityZone contracts are negotiable. These 17 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 17 tactics
Buy Through MSPs or Resellers high success

Purchase Bitdefender GravityZone licenses through managed service providers or authorized resellers instead of directly from Bitdefender to access channel pricing and bundled services.

Reddit MSP discussions and Vendr transaction data showing 20-30% discounts through channel
Competitive Quotes from CrowdStrike and SentinelOne high success

Obtain competing quotes from CrowdStrike Falcon, SentinelOne, or Microsoft Defender for Endpoint. Bitdefender is typically priced below CrowdStrike but above Microsoft Defender, giving leverage in both directions.

Vendr negotiation data: competitive evaluations often result in 20-30% discounts on initial quotes
Commit to Multi-Year Contracts high success

Lock in 2-3 year contracts during promotional periods to avoid renewal price increases of 2-3x and secure 15-25% lower per-endpoint pricing.

Vendr transaction data: multi-year commitments typically unlock 15-25% lower per-endpoint pricing
Purchase Through VAR/Distributor high success

Buy Bitdefender licenses through reputable value-added resellers (VARs) like CDW or SHI rather than direct. VARs often have better pricing and can negotiate volume discounts on your behalf.

Reddit MSP community (2024-02-16): 'have been a Bitdefender Enterprise customer 8+ years and always purchased from reputable distributors like CDW and SHI and never had a problem'
Request Non-Profit Pricing high success

If your organization qualifies as a non-profit, explicitly request non-profit pricing. Bitdefender offers discounted rates for 501(c)(3) organizations and educational institutions.

Reddit MSP discussion (2024-01-19): Client wanted 'to use Bitdefender Gravity Zone because they can get Non-profit pricing on it'
Wait for Regional Sales or Black Friday high success

Bitdefender runs aggressive regional promotions and Black Friday deals. In some markets, multi-year licenses drop to $2-6 per year during sales periods.

Reddit discussion (2024-11-04): 'I just bought Total Security 3 years for 6 dollars here in India on sale'
Purchase Through MSP/RMM Vendors high success

Buying Bitdefender GravityZone through RMM vendors like NinjaOne or Syncro can result in significantly lower per-endpoint pricing, often under $1 per endpoint for base protection.

Reddit MSP discussions
Buy During Sales Events high success

Purchase during Black Friday, Cyber Monday, or other major sales events for significant discounts. Users report getting multi-year subscriptions at 80-90% off during these periods.

Reddit user experiences
Buy Through Distributors (Pax8, Techs Together) for No-Minimum Pricing high success

Distributors like Pax8 offer Bitdefender GravityZone with no endpoint minimums, useful for testing or small deployments. Specialized MSP distributors like Techs Together can also negotiate better pricing on Bitdefender GZ bundles than going through a PSA integration or direct. Ask your distributor rep for a competitive quote before accepting list pricing.

Reddit r/msp
Buy During Black Friday or Promotional Sales high success

Bitdefender offers significant promotional discounts during Black Friday and other seasonal periods. One user reported paying $34.99 during a Black Friday sale versus standard pricing. Purchasing multi-year plans during these windows locks in the discounted rate. Renewal pricing resets to list price after the promotional period, so multi-year buys offer the best long-term value.

Reddit r/BitDefender, r/software
Bundle Multiple Modules Upfront medium success

Negotiate bundled pricing for multiple modules (AV, web protection, email security) rather than adding them piecemeal. Vendors are more likely to discount when you commit to the full stack.

Reddit MSP discussion (2024-06-28): 'Once you have a good few endpoints shop around for the bitdefender bundles. You can get better pricing.'
Leverage Competitive Quotes medium success

Get quotes from SentinelOne, CrowdStrike, or other EDR vendors and use them as leverage. Bitdefender is typically positioned as the budget-friendly alternative and will work to stay competitive.

Reddit MSP discussion (2024-05-25): 'From a cost perspective if you do the leg work you can get pricing nearly equivalent from a feature standpoint between crowdstrike SentinelOne and nearly every other stand alone true EDR platform'
Use Resellers Like Amazon medium success

Third-party resellers often offer better pricing than buying direct from Bitdefender. Check Amazon, Newegg, and other retailers for competitive pricing.

Reddit recommendations
Disable Auto-Renewal and Negotiate medium success

Cancel auto-renewal before it processes and contact sales directly. Companies often offer retention discounts to prevent cancellation.

User experiences across sources
Use Competitive Quotes to Drive Price Down medium success

Placing Bitdefender in a competitive position against CrowdStrike, SentinelOne, or Sophos Intercept X encourages account reps to match pricing. One MSSP user confirmed that EDR vendors will 'meet you where you need to be' when given genuine competitive pressure. Get quotes from at least two competing vendors before negotiating.

Reddit r/msp
Negotiate Volume Bundles at Scale medium success

Once endpoint counts grow, request a Bitdefender bundle quote directly or through a channel partner. MSPs report paying under $1/endpoint/month at volume. Ask for dedicated account rep escalation — at least one MSP confirmed better pricing after requesting a call with a named Bitdefender channel account manager.

Reddit r/msp, r/ninjaone_rmm
Compare Retail Channel vs. Direct Pricing medium success

For consumer or SMB versions, retail pricing through Best Buy or Amazon can be lower than Bitdefender's direct website pricing. One user found Best Buy offered the best price even versus Amazon. Check retail channels before purchasing direct, especially for sub-10-seat deployments.

Reddit r/antivirus
High success Medium Low / difficult

Full negotiation guide →

Bitdefender GravityZone Price History

Pricing changes CostBench has tracked for Bitdefender GravityZone, verified across 2 snapshots going back to 2026Q1.

  1. Bitdefender GravityZone price decrease

    Highest tier decreased from $96 to $88/month

    -8.23%

View Bitdefender GravityZone's full price history →

Bitdefender GravityZone Pricing FAQ

01 How much does Bitdefender GravityZone cost per device?

Bitdefender GravityZone costs $57/device/year for Small Business Security, $74/device/year for Business Security, and $95.89/device/year for Business Security Premium. These are list prices for 5-device annual subscriptions. Volume discounts start at 50+ endpoints (15-25% off), and multi-year commitments unlock an additional 15-25% savings. The Enterprise tier requires a custom quote.

02 Why does Bitdefender charge so much more at renewal?

Bitdefender uses promotional pricing for first-year subscriptions, then charges standard rates at renewal. Users report renewal prices can be 2-3x higher than promotional pricing. To minimize this, disable auto-renewal and repurchase during sales events, or commit to a multi-year contract upfront to lock in rates.

03 What add-ons does Bitdefender GravityZone charge extra for?

GravityZone base tiers do not include Patch Management, Full Disk Encryption, Email Security, or Mobile Device Management. Each add-on costs approximately $1-$4 per device per month. The Business Security Premium + Add-ons bundle at $95.89/device/year includes some of these, but enterprise features like XDR require the Enterprise tier.

04 Is Bitdefender GravityZone cheaper than CrowdStrike?

Yes, Bitdefender GravityZone is generally more affordable than CrowdStrike Falcon. GravityZone Business Security starts at $74/device/year versus CrowdStrike Falcon Pro at $99.99/device/year. At scale (500+ endpoints), Vendr data shows GravityZone negotiated pricing of $40-$70/device/year compared to CrowdStrike's $100-$170/device/year range.

05 Is there a free version of Bitdefender GravityZone?

No ongoing free tier exists for business products. Bitdefender offers a 30-day free trial with full Business Security Premium functionality including centralized management console and EDR capabilities. After the trial expires, you must purchase a paid license.

06 Does Bitdefender slow down computers?

Bitdefender is generally praised for being lightweight and having minimal system impact. Most users report it 'doesn't slow down my Mac while scanning or running in the background.' However, some users with older hardware report occasional slowdowns during full system scans.

07 Can I get non-profit pricing for Bitdefender?

Yes, Bitdefender offers discounted non-profit pricing for qualified 501(c)(3) organizations. You'll need to provide documentation of your non-profit status when requesting a quote.

08 How does Bitdefender pricing compare to competitors?

Bitdefender is typically positioned as more affordable than SentinelOne and CrowdStrike while offering similar protection. It's comparable or slightly more expensive than ESET, and significantly cheaper than enterprise-focused solutions. MSPs report it as 'very competitive pricing' especially when purchased through VARs.

09 Why does Bitdefender's renewal price increase so much?

Bitdefender uses promotional pricing for new customers and charges significantly higher renewal rates (often 2.5-3x the initial price). This is their standard pricing model, with discounted first-year pricing and full-price renewals. Users report renewal prices can be 150-250% higher than initial purchase price.

10 How can I get better pricing on Bitdefender GravityZone?

Best pricing strategies include: purchasing through MSP/RMM vendors like NinjaOne or Syncro, buying during sales events like Black Friday, using resellers like Amazon instead of buying direct, requesting nonprofit/education/startup pricing if eligible, and buying multi-year licenses during promotional periods.

11 How do I cancel Bitdefender auto-renewal?

Log into Bitdefender Central, navigate to subscription settings, and disable auto-renewal. However, users report the cancellation interface sometimes freezes or doesn't work properly. If issues occur, try different browsers or contact customer service directly, but note that customer service has sometimes failed to properly disable auto-renewal even when requested.

12 Does Bitdefender GravityZone offer nonprofit pricing?

Yes. Bitdefender offers nonprofit pricing on GravityZone products. At least one MSP on Reddit confirmed a nonprofit client was able to access discounted GravityZone pricing, making it competitive even for tight budgets. Contact Bitdefender's sales team directly and provide proof of nonprofit status to inquire about eligibility.

13 Is it cheaper to buy Bitdefender GravityZone direct or through a reseller?

It depends on your volume and reseller relationship. Some MSPs report paying more through RMM platform integrations than going direct. Others find channel distributors like Pax8 or Techs Together offer better pricing with no minimums. Compare direct pricing against reseller quotes before committing, especially at lower endpoint counts.

14 What is the difference between Business Security and Business Security Premium?

Business Security starts at $38.50/endpoint/year and covers core antivirus and endpoint protection for business environments. Business Security Premium starts at $88.00/endpoint/year and adds advanced EDR (Endpoint Detection and Response), extended threat analytics, and deeper behavioral detection. Business Security Enterprise is custom-quoted and adds additional enterprise capabilities.

Is this pricing incorrect? — we'll verify and update it.