Price checkMonthly
FreeFreeFoundationCustomAutomateCustom
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All Triple Whale Plans & Pricing

Plan Monthly Annual Best For
Free Not specified
Foundation Contact Sales Contact Sales Not specified
Automate Contact Sales Contact Sales Not specified
Enterprise Contact Sales Contact Sales Not specified
Retention Add-On Contact Sales Contact Sales Not specified
Conversion Add-On Contact Sales Contact Sales Not specified
Compass Add-On Contact Sales Contact Sales Not specified
Data Warehouse Sync Add-On Contact Sales Contact Sales Not specified
Moby Concierge Add-On Contact Sales Contact Sales Not specified
View all features by plan (compare side-by-side)

Free

Foundation

Automate

Enterprise

Retention Add-On

Conversion Add-On

Compass Add-On

Data Warehouse Sync Add-On

Moby Concierge Add-On

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Last verified:
High confidence

Triple Whale costs Free to Free per month as of September 2026, with 9 plans available including a free tier. Plan: Free (free). Custom pricing is available on request. The median contract is $14,500/year based on 7 third-party buyer reports.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Triple Whale offers 9 pricing tiers: Free, Foundation, Automate, Enterprise, Retention Add-On, Conversion Add-On, Compass Add-On, Data Warehouse Sync Add-On, Moby Concierge Add-On.

Compared to other marketing attribution software, Triple Whale is positioned at the budget-friendly price point.

  • Median contract: $14,500/yr from 7 buyer reports Directional
  • 6 documented hidden costs beyond list price
  • Contracts auto-renew — 30-day advance notice
  • G2 rating: 4.5 out of 5 from 481 reviews (as of Sep 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Triple Whale cost?

Triple Whale offers 9 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free (free), Foundation (custom pricing), Automate (custom pricing), Enterprise (custom pricing), Retention Add-On (custom pricing), Conversion Add-On (custom pricing), Compass Add-On (custom pricing), Data Warehouse Sync Add-On (custom pricing), Moby Concierge Add-On (custom pricing).

Triple Whale Pricing Overview

Triple Whale has 9 pricing plans, including a free tier. Paid plans range from $0 to $0/month. The Free plan is free. The Foundation plan requires contacting sales for a custom quote. The Automate plan requires contacting sales for a custom quote. The Enterprise plan requires contacting sales for a custom quote. The Retention Add-On plan requires contacting sales for a custom quote. The Conversion Add-On plan requires contacting sales for a custom quote. The Compass Add-On plan requires contacting sales for a custom quote. The Data Warehouse Sync Add-On plan requires contacting sales for a custom quote. The Moby Concierge Add-On plan requires contacting sales for a custom quote.

Triple Whale contracts auto-renew, with a 12-month commitment for paid plans minimum commitment, requiring 30-day advance notice notice to cancel.

The median Triple Whale customer pays $14,500/year based on 7 verified purchases.

There are at least 6 documented hidden costs beyond Triple Whale's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 14, 2026 from 1 independent source.

Try Triple Whale Free

Triple Whale offers a Free plan for basic e-commerce analytics alongside custom-quoted Foundation, Automate, and Enterprise plans scaled to your brand's revenue and needs. Paid tiers unlock multi-channel attribution, Moby AI analytics, and marketing automation, with additional capabilities — including Retention, Conversion, Compass, Data Warehouse Sync, and Moby Concierge — available as separate custom-priced add-ons. All paid pricing requires a quote from Triple Whale's sales team.

How Triple Whale Pricing Compares

Compare Triple Whale pricing against top alternatives in Marketing Attribution.

Attribution App $19-$399/user/month View pricing → Bizible (Adobe Marketo Measure) $0-$1000000/user/month View pricing → CallRail $50-$195/month View pricing →

Compare Triple Whale vs Alternatives

Before committing to Triple Whale, compare pricing with these 3 alternatives in the same category.

VSAttribution App
From $19/user/month

DTC brands starting with paid ads

Compare pricing
VSBizible (Adobe Marketo Measure)
Free

General users

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VSCallRail
From $50/month

Small businesses starting with core call tracking and attribution

Compare pricing

All Triple Whale alternatives & migration guides

What Companies Actually Pay for Triple Whale

The median Triple Whale buyer pays $14,500/year based on 7 verified purchase transactions.

What companies actually pay $14,500/yr Median across 7 third-party buyer reports Directional
Review scores
G2 4.5out of 5 (481)
Third-party review aggregates, as of Sep 2026
Top pricing complaints
Platform is difficult to use effectively without the Moby AI add-onAmazon data is difficult to integrate
Source: aggregated from 7 third-party buyer reports for this quote-only vendor. Indicative market pricing — not official vendor pricing or contract-grade data.

How Triple Whale Pricing Compares

Software Starting Price Top Price
Triple Whale Custom Custom
Attribution App $199/user/month $399/user/month
CallRail $50/month $195/month
Bizible (Adobe Marketo Measure) Free $1000000/user/month
Dreamdata Custom Custom
Northbeam $1500/user/month $1500/user/month

Browse all Marketing Attribution pricing →

6 Triple Whale Hidden Costs Beyond the List Price

Beyond the listed price, Triple Whale has at least 6 documented hidden costs that can significantly increase total cost of ownership.

Watch for 6 hidden costs
  • Implementation Time & Effort
    high 1 source
    Grounded summary The "learning curve" and the need to correctly configure the "pixel configuration" can take "weeks before they trust the numbers," especially for smaller teams without a dedicated marketing operator.
  • Retention Add-on $179 per month
    low 1 source
    Grounded summary Beyond the base subscription, several add-ons can increase the overall cost: * Retention: $179 per month.
  • Advanced Add-ons
    medium 1 source
    Grounded summary Compass, Data Warehouse Sync, and Moby Concierge: Pricing for these advanced add-ons requires direct consultation with the sales team.
  • Moby AI Feature Dependency 5-15% of license costs
    medium 1 source
    TrustRadius “I have trouble using the platform if i'm not using Moby”
  • Amazon Data Integration Complexity 5-10% of license costs
    low 1 source
    TrustRadius “Amazon data is difficult to integrate.”
  • Moby AI Add-On Effectively Required 5-15% of license costs
    medium 1 source
    TrustRadius “I have trouble using the platform if i'm not using Moby”
Tip

Ask your Triple Whale sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
industry TrustRadius Enterprise reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 8 source citations total.

Triple Whale Contract Terms

Triple Whale contracts auto-renew. Changes require 30-day advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice 30-day advance notice
Minimum Commitment 12-month commitment for paid plans
Based on 1 verified source

Triple Whale Pricing FAQ

01 Is there a free plan available?

Yes, Triple Whale offers a Free plan at no cost.

02 What are the paid plan options?

Paid plan options include Foundation, Automate, and Enterprise, as well as Retention Add-On, Conversion Add-On, Compass Add-On, Data Warehouse Sync Add-On, and Moby Concierge Add-On.

03 How can I find pricing for the paid plans?

Pricing for the Foundation, Automate, Enterprise, and all Add-On plans is available by contacting Triple Whale directly, as these plans have custom pricing.

04 Does Triple Whale have a free plan?

Yes, Triple Whale offers a Free plan. Paid tiers — Foundation, Automate, and Enterprise — are all custom-quoted based on business size and needs.

05 What add-ons does Triple Whale offer?

Triple Whale offers several custom-priced add-ons: Retention, Conversion, Compass, Data Warehouse Sync, and Moby Concierge. All are separately quoted on top of the base plan.

06 What is Moby in Triple Whale?

Moby is Triple Whale's AI feature. At least one reviewer notes the platform is harder to use without it; a dedicated Moby Concierge Add-On is available at custom pricing.

07 Do I need Moby to use Triple Whale effectively?

At least one user reports difficulty using the platform without Moby, Triple Whale's AI analytics assistant. Moby is available as a separate Moby Concierge Add-On with custom pricing, so teams should factor this potential add-on cost into their budget if they expect to rely on AI-driven insights.

08 Does Triple Whale integrate with Amazon?

Triple Whale supports Amazon data integration, but at least one user reports that Amazon data can be difficult to integrate. Teams with significant Amazon sales volume should verify integration depth and any limitations during the sales process.

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