ActiveCampaign Pricing Calculator 2026
Estimate your total cost including hidden fees
The ActiveCampaign pricing calculator at CostBench estimates true total cost of ownership, factoring in implementation, support, training, and hidden costs that add ~50% beyond the advertised $15–$145/month pricing.
Your actual ActiveCampaign cost depends on team size, tier selection, contract length, and add-ons. Enter your specifics below to get a personalized breakdown with Year 1 and ongoing costs.
- Base pricing: 4 tiers available, $15–$145/month
- Annual savings: Typically 17% off with annual billing
- Implementation: $500–$2,000 per user
- Support fees: ~20% of license cost for premium support
- Training: $500 per user for onboarding and training
Compared to other marketing automation tools, ActiveCampaign is mid-market priced. Hidden costs typically add 50% to the advertised price across the industry.
ActiveCampaign pricing ranges from $15 to $145 per month as of March 2026. ActiveCampaign offers 4 pricing tiers. Implementation, training, and support fees can add 30-60% to the base license fee. Pricing verified from 7 sources by CostBench.
Flat-rate pricing — cost doesn't vary by team size
Your Estimate
Cost Breakdown
Includes one-time costs (implementation, training)
Real-World ActiveCampaign Cost Examples
Small Business (2,500 Contacts)
$49$49/month ($588/year) - Plus plan at base 1,000 contact tier, scales to ~$70/month at 2,500 contacts
A small B2B company with 2,500 contacts using Plus plan for email automation, CRM, and lead scoring
Growing Marketing Team (25,000 Contacts)
$479$479/month ($5,748/year) - Professional plan at 25,000 contact tier with machine learning features
A mid-size company with 25,000 contacts using Professional plan for predictive sending, attribution reporting, and advanced automations
30,000 Contact Marketing Automation
$449$449/month ($5,388/year) for Plus plan with 30,000 contacts
A growing business with 30,000 subscribers using ActiveCampaign Plus for marketing automation, CRM, and email campaigns.
Reddit email marketing consultant report (10x contact limit for 30K subscribers)Compare at This Team Size
Frequently Asked Questions
01 How accurate is this ActiveCampaign pricing calculator?
This calculator uses official ActiveCampaign pricing data verified as of 2026-02-22T06:50:57.186504. Hidden cost estimates use industry averages. Actual costs may vary based on negotiated discounts, specific feature requirements, and implementation complexity.
02 What hidden costs should I include in my ActiveCampaign budget?
Beyond license fees, budget for: implementation (typically $5K-$100K+), premium support (15-20% of license), training ($500-$2K per user), and ongoing admin costs. Our calculator includes toggles for these common hidden costs.
03 Should I choose monthly or annual billing for ActiveCampaign?
Annual billing typically saves 15-20% compared to monthly rates. However, monthly billing provides flexibility if you're testing the platform or have fluctuating team sizes. Commit annually only once you've validated the tool fits your needs.
04 How do I know which ActiveCampaign tier I need?
Start with your must-have features. ActiveCampaign offers 4 tiers ranging from $15 to $145/month. Entry tiers work for basic needs, while enterprise tiers add advanced security, customization, and support.
05 Can I negotiate ActiveCampaign pricing below calculator estimates?
Yes, ActiveCampaign pricing is negotiable. Most companies save 15-30% off list prices through negotiation, especially for larger deployments or multi-year commitments. See our <a href="/software/marketing-automation/activecampaign/negotiation/">negotiation guide</a> for tactics.
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Average client saves 22% on their ActiveCampaign contract. No upfront cost—you only pay when we save you money.