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ActiveCampaign costs $15 to $145 per month as of March 2026. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
Last verified: | Sources: 7 pricing pages and reviews
+-99% above list price

ActiveCampaign true cost runs -99% above the listed $15-$145/month price as of March 2026. For a 25-person team, expect ~$299 in year-one costs vs the $23,700 base license. Key hidden costs: contact-based pricing scales significantly - 10k contacts costs $174/month on plus, 25k contacts costs $286/month, and 100k contacts exceeds $500/month, sms marketing requires a separate add-on starting at $21/month for 1,000 credits, with additional credits at $0.015-$0.045 per message, crm and sales automation features are locked to plus tier ($49+/month) and above - lite only includes basic email marketing. Verified from 7 sources by CostBench.

Hidden Costs Breakdown

1

Contact-based pricing scales significantly - 10K contacts costs $174/month on Plus, 25K contacts costs $286/month, and 100K contacts exceeds $500/month

2

SMS marketing requires a separate add-on starting at $21/month for 1,000 credits, with additional credits at $0.015-$0.045 per message

3

CRM and sales automation features are locked to Plus tier ($49+/month) and above - Lite only includes basic email marketing

4

Annual contracts are required for advertised pricing - month-to-month billing adds 20-25% to the monthly rate

5

Transactional email sending requires Postmark add-on at separate pricing ($15/month for 10K emails)

6

Custom mail server domain and dedicated IP for improved deliverability only available on Enterprise ($259+/month)

7

HIPAA compliance requires Enterprise tier - healthcare companies cannot use lower-priced plans

Example: True Cost for 25 Users

License (25 × $79 × 12) $23,700/yr
Implementation (one-time) +$15,000–$50,000
Premium Support (20%) +$4,740/yr
Training (25 × $500) +$12,500
Admin (part-time) +$15,000–$25,000/yr
Estimated Year 1 Total ~$299
That's roughly 0.0× the advertised license price. The median ActiveCampaign contract is $948/yr across Vendr purchases.

Frequently Asked Questions

01 What hidden costs should I budget for with ActiveCampaign?

Beyond the license fee, budget for implementation ($5K-$100K+), training ($500-$2K per user), premium support (15-20% of license), and admin costs. Most companies see 40-60% higher total cost than the listed price.

02 Does ActiveCampaign charge for implementation?

ActiveCampaign doesn't include implementation in the license cost. Implementation is typically done by partners and costs range from $5,000 for basic setup to $100,000+ for enterprise deployments with customization.

03 How much does ActiveCampaign support cost?

Basic support is included, but premium support (faster response times, 24/7 availability) typically adds 15-20% to your annual contract. This can be thousands of dollars per year for larger deployments.

04 Are there storage costs with ActiveCampaign?

Most ActiveCampaign plans include limited storage. Once you exceed the included amount, you'll pay overage fees which can range from $50-$500+ per month depending on data volume.

05 What add-ons cost extra with ActiveCampaign?

Many features marketed as part of ActiveCampaign are actually add-ons: advanced reporting, API access, integrations, and specialized modules. Each can add $10-$100+ per user per month.

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