Quick Answer
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Virtuous uses custom pricing as of March 2026 with 3 plans available. Contact Virtuous directly for a personalized quote. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Virtuous offers 3 pricing tiers: Starter, Growth, Enterprise. The Growth plan is growing nonprofits ready to scale donor engagement.

Compared to other nonprofit crm software, Virtuous is positioned at the budget-friendly price point.

How much does Virtuous cost?

Virtuous uses custom pricing across 3 plans. Contact Virtuous directly for a personalized quote. Plans include Starter (custom pricing), Growth (custom pricing), Enterprise (custom pricing).

Virtuous Pricing Overview

Virtuous uses custom pricing — contact their sales team for a quote. The Starter plan requires contacting sales for a custom quote and is designed for small to medium nonprofits starting with responsive fundraising. The Growth plan requires contacting sales for a custom quote and is designed for growing nonprofits ready to scale donor engagement. The Enterprise plan requires contacting sales for a custom quote and is designed for large nonprofits with complex fundraising programs.

This pricing was last verified in March 13, 2026.

All Virtuous Plans & Pricing

Plan Monthly Annual Best For
Starter Contact Sales Contact Sales Small to medium nonprofits starting with responsive fundraising
Growth Contact Sales Contact Sales Growing nonprofits ready to scale donor engagement
Enterprise Contact Sales Contact Sales Large nonprofits with complex fundraising programs
View all features by plan

Starter

  • Core CRM functionality
  • Donor management with demographics
  • Email marketing tools
  • Basic automation workflows
  • Standard reporting
  • Online giving forms

Growth

  • Everything in Starter
  • Advanced marketing automation
  • Virtuous Insights analytics
  • AI-driven donor predictions
  • Multi-channel campaigns
  • Custom integrations
  • Dedicated support

Enterprise

  • Everything in Growth
  • Virtuous Volunteer module
  • Advanced wealth screening
  • Premium integrations
  • Custom implementation
  • Strategic account management
  • Priority support

How Virtuous Pricing Compares

Software Starting Price Top Price
Virtuous Custom Custom
Bloomerang $40 $125
Little Green Light $45 $75
Network for Good $200 $700

Virtuous Pricing FAQ

01 How much does Virtuous CRM cost?

Virtuous CRM uses custom pricing tailored to each organization's size, needs, and required features. There are no publicly listed prices — contact Virtuous directly for a personalized quote.

02 Is there a free trial available?

Virtuous does not currently offer a free trial. However, you can request a demo to see the platform in action and determine if it's the right fit for your nonprofit before making a commitment.

03 What is responsive fundraising?

Responsive fundraising is Virtuous's approach to donor engagement that uses automation, personalization, and AI-driven insights to respond to donor behaviors and preferences in real-time, creating more meaningful connections and increasing giving.

04 What's included in the base subscription?

The base subscription includes the Virtuous CRM+ platform with donor management, marketing automation, email tools, and basic analytics. Additional modules like Virtuous Volunteer, Virtuous Insights (advanced analytics), and Virtuous Raise (online giving) may be available as add-ons.

05 Is Virtuous suitable for small nonprofits?

While Virtuous offers powerful features for responsive fundraising, the platform is primarily designed for mid-sized to large nonprofits. Smaller organizations may find the complexity and custom pricing structure better suited for teams that have outgrown basic CRM tools.

06 What kind of support is included?

Support levels vary by pricing tier. Higher tiers include dedicated account management and priority support. All customers receive access to Virtuous's knowledge base and standard support channels.

Is this pricing incorrect? — we verify and update within 24 hours.