Price checkPer year
FreeFreeBasic$49.99/yrAdvanced$59.99/yr
See all 4 plans

All Filmora Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • Basic video editing features
  • Export with Filmora watermark
  • Access to standard editing tools

Basic

  • 2.9M+ Filmora Creative Assets
  • 1GB Cloud Storage
  • Continuous Version Upgrades
  • Export in Multiple Formats
  • Export without Watermark
  • 4K HD Export
  • 100+ Advanced Video Editing Features
  • 500 Free AI Mate Conversations

Advanced

  • Everything in Basic
  • 1,000/mo AI Credits for Windows & Mac
  • Used for 20+ AI features
  • AI Feature Continues to Update
  • 10GB Cloud Storage
  • 2.9M+ Filmora Creative Assets
  • Continuous Version Upgrades
  • 4K HD Export
  • 500 Free AI Mate Conversations

Premium

  • Everything in Advanced
  • 2,000/mo AI Credits for Windows & Mac
  • Used for 20+ AI features
  • AI Feature Continues to Update
  • 100GB Cloud Storage
  • Bundled Creative Assets subscription (US$99.99/yr value)
  • Bundled AI Credits (US$9.99/mo value)
  • 2.9M+ Filmora Creative Assets
  • 500 Free AI Mate Conversations
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At a glance

List price by tier (annualized, per license)

Per-license list price across Filmora's plans, annualized. Custom-priced tiers show a hatched bar.

Basic$49.99/yr
Advanced$59.99/yr
Premium$99.99/yr
Quick Answer
Last verified:
High confidence

Filmora costs Free to $99.99 per year as of September 2026, with 4 plans available including a free tier. Plans: Free (free), Basic at $49.99/year, Advanced at $59.99/year, and Premium at $99.99/year. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Filmora offers 4 pricing tiers: Free, Basic, Advanced, Premium. A free plan is available. Paid plans include Basic at $49.99/year, Advanced at $59.99/year, Premium at $99.99/year. The Basic plan is casual video editors who want watermark-free exports without ai features.

Compared to other video editing software, Filmora is positioned at the budget-friendly price point.

  • 17 documented hidden costs beyond list price
  • Contracts auto-renew — No stated window; same-day renewal refund requests are denied per multiple user reports
Last verified: | Sources: 4 pricing pages and reviews

How much does Filmora cost?

Filmora offers a free plan with 3 paid tiers from $49.99 to $99.99/year. Plans include Free (free), Basic at $49.99/year, Advanced at $59.99/year, Premium at $99.99/year.

Filmora Pricing Overview

Filmora has 4 pricing plans, including a free tier. Paid plans range from $49.99 to $99.99/year. The Free plan is free and is best for beginners testing filmora before buying. The Basic plan costs $49.99/year, best for casual video editors who want watermark-free exports without ai features. The Advanced plan costs $59.99/year, best for regular creators who want ai-powered editing tools and more cloud storage. The Premium plan costs $99.99/year, best for power creators who need maximum ai credits, cloud storage, and bundled creative assets.

Filmora contracts auto-renew, with a 1 year minimum commitment.

There are at least 17 documented hidden costs beyond Filmora's list price, including implementation, training, and add-on fees.

This pricing was last verified in August 6, 2026 from 4 independent sources.

Try Filmora Free

Filmora pricing starts at $0 for the Free plan, which includes all core editing tools but adds a watermark to every exported video. Paid plans begin at $49.99/year for Basic (watermark-free, 4K export), step up to $59.99/year for Advanced (adds AI-powered features), and reach $99.99/year for Premium. All plans are billed annually — no monthly billing option is confirmed.

How Filmora Pricing Compares

Compare Filmora pricing against top alternatives in Video Editing.

CapCut $0-$12.99/month Compare → DaVinci Resolve $0-$295 one-time Compare → Adobe Premiere Pro $19.99-$34.49/month Compare →

Compare Filmora vs Alternatives

Before committing to Filmora, compare pricing with these 3 alternatives in the same category.

VSCapCut
Free

TikTok and social media creators wanting a free, mobile-first editor

Full comparison
VSDaVinci Resolve
Free

Professional editors needing advanced color grading and audio post-production

Full comparison
VSAdobe Premiere Pro
From $19.99/month

Short-term users or those wanting monthly flexibility

Full comparison

All Filmora alternatives & migration guides

What Companies Actually Pay for Filmora

Review scores
TrustRadius 10out of 10 (10)
Trustpilot 1.7out of 5 (24)
Third-party review aggregates, as of Sep 2026
Top pricing complaints
Auto-renewal charges with refund requests routinely denied, even on the same day as renewalPremium assets locked behind a secondary 'diamond' paywall even for paying subscribers, with no way to filter out locked contentFeatures previously included in paid licenses disabled mid-cycle and placed behind higher-cost tiersCheckout overcharges where pre-removed items are still billed and refunds refused

Filmora Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Hobbyist / Learning Creator $0 Year 1 total

Personal projects and learning where a Filmora watermark on exported videos is acceptable. Includes 100+ editing tools, transitions, effects, and audio editing at no cost.

Solo Creator — Watermark-Free $49 Year 1 total

Individual creator who needs clean, watermark-free exports for YouTube, social media, or client deliverables. The Basic plan removes the watermark and enables 4K export.

Solo Creator — AI Features $59 Year 1 total

Individual creator who wants access to AI-powered editing capabilities in addition to watermark-free exports.

Power User / Full Feature Access $99 Year 1 total

Professional or high-volume creator who needs the complete Filmora feature set at the Premium tier.

Hobbyist — Free Plan $0 Year 1 total

A casual video editor creating personal projects who can accept a visible watermark on all exports.

Solo Creator — Basic Plan $49 Year 1 total

A solo creator who needs clean, watermark-free exports for published or client work.

Content Creator — Advanced Plan $59 Year 1 total

A content creator who wants additional AI editing features and expanded capabilities beyond the Basic tier.

Power User — Premium Plan $99 Year 1 total

A semi-professional or power user who needs the full feature set including maximum AI credits and priority support.

Existing Perpetual License Holder Upgrading to Filmora 15 EUR 84.99–103.69 (~$90–$115 USD) at standard price Year 1 total
USD $115
Total EUR 84.99–103.69 (~$90–$115 USD) at standard price

A Filmora 10–14 perpetual license holder upgrading to the latest version. Wondershare documents a discounted upgrade price for licenses purchased before August 13, 2025, but users report the standard price applying at checkout.

Current tier data (Free plan)

How Filmora Pricing Compares

Software Starting Price Top Price
Filmora Free $99.99/year
Adobe Express Video Free $19.99/month
Adobe Premiere Pro $19.99/month $34.49/month
Animoto Free $79/month
CapCut Free $19.99/month
Clideo Free $9/credits / month

Detailed pricing comparisons:

Browse all Video Editing pricing →

17 Filmora Hidden Costs Beyond the List Price

Beyond the listed price, Filmora has at least 17 documented hidden costs that can significantly increase total cost of ownership.

Watch for 17 hidden costs
  • AI Credits $10
    high 1 source
    Grounded summary While some plans include a monthly allocation (e.g., the Advanced plan includes 1,000 AI credits per month
  • Effects & Plugins Store $20 per month
    high 1 source
    Grounded summary Effects & Plugins Store: Access to premium transitions, motion graphics, overlays, and plugin integrations often requires a separate subscription to the Filmora Effects & Plug-ins Store, which can cost up to $20 per month
  • Creative Assets
    medium 1 source
    Grounded summary Creative Assets: Premium creative assets, including licensed music and stock footage, are frequently not included in base subscriptions and require further add-ons or separate purchases
  • Perpetual License Deprecation Forces Repurchase $49-$100
    medium 3 sources
    Trustpilot “I've now bought multiple perpetual licences of this video editing software and every time without fail after a while it starts glitching and the only solutions ever offered are to reload he software, which usually doesn't work or... You guessed it...”
    Trustpilot “I thought I was buying a lifetime subscription when I bought Filmora 14. And then these con artists release a new subscription, they want me to "re-purchase" and because I refuse, my old version suddent stops working and functioning correctly.”
    Trustpilot “Disabled features I had included in my license at time of purchase; and offered them back at a ridiculous monthly fee??”
  • Cross-Platform Discrepancies
    high 1 source
    Grounded summary Cross-Platform Discrepancies: Some buyers have reported purchasing "cross-platform premium" packages only to find the software restricted to a single operating system (e.g., PC), requiring additional purchases for use on other devices
  • Business Plan Limitations
    high 1 source
    Grounded summary ), certain built-in music tracks and sound effects are intended for individual use only and cannot be used for commercial purposes
  • Auto-Renewal with Strict No-Refund Policy $49-$100
    critical 3 sources
    Trustpilot “My Filmora subscription was renewed automatically even though I haven’t used the product for over a year. I requested the cancellation and refund on the same day the charge happened, but they still refused to help.”
    Trustpilot “I obviously forgot about it as I hadn’t used filmora for about a year. I hadn’t used this renewed product and same day it renewed within the hour canceled and sent a refund request which was denied the next day.”
    Trustpilot “I was being charged only $22 for more than 6 months and then now I got a $66 charge and they will not refund me my money back”
  • Diamond-Tier Asset Paywall on Paid Plans 5-15% of license costs
    high 2 sources
    Trustpilot “I pay for it so I can avoid their watermark, but all they do is bombard you with effects, filters, transitions etc. behind an even higher "diamond" paywall. You can't filter out the 'premium' content, which accounts for roughly 80% of content.”
    Trustpilot “the vast majority of all the effects, transitions, text, stickers, etc all require an additional upcharge. There used to be much more variety in the offerings. Now, everything costs extra credits, AND you cannot filter the paid assets out.”
  • Unexpected Charges at Checkout 50-100% of license costs
    critical 1 source
    Trustpilot “Went to checkout a single year subscription for Wondershare Filmora. Removed all additional items from the purchase that were added automatically. The grand total was £43, with nothing indicating any additional charges.”
  • AI Credits Auto-Charged and Non-Refundable 5-20% of license costs
    high 2 sources
    Trustpilot “Furthermore you only get the daily AI points one time even with a premium account. So you don’t get nothing. No daily check in for more free AI points. They lie to customers and don’t come with a solution.”
    Trustpilot “Automatically Charge with the AI Creds even though i haven't Touch them. The worst thing is it doesn't even adds up for god sake, it's still limits at 1000, that's the most absord part.”
  • Cross-Device Subscription Incompatibility $49-$100
    high 1 source
    Trustpilot “I originally purchased Filmora Premium on mobile, but when I needed to use it on my computer, my subscription did not work properly there. I ended up paying again through the web/desktop version just so I could export and download my video.”
    Trustpilot “the mobile, desktop and web versions feel like completely separate products. A subscription or project that works on one device does not necessarily work properly on another, which was never clear to me when I first paid.”
  • Auto-Renewal Without Clear Disclosure $49.99-$99.99
    critical 2 sources
    Trustpilot “Automatic Renewal Traps: being automatically enrolled in recurring annual subscriptions—often bundled via a 7-day free trial for "Creative Assets" attached to a perpetual or one-time license purchase—without clear upfront disclosure.”
    Trustpilot “Used filmora for awhile and then I stopped video editing. Well I had a year long membership that auto renewed. I obviously forgot about it as I hadn't used filmora for about a year.”
  • Checkout Overcharges 50-100% of license costs
    critical 2 sources
    Trustpilot “Removed all additional items from the purchase that were added automatically. The grand total was £43, with nothing indicating any additional charges. The Ai credits pack and insurance service were explicitly removed.”
    Trustpilot “Hidden/Unexpected Fees: Sudden charges on my account for premium asset packs, stock images, or upgraded tiers marked with pink diamond icons that weren't explicitly requested.”
  • Features Removed from Existing Licenses Mid-Cycle 10-30% of license costs
    high 3 sources
    Trustpilot “Shifted Features: Features or templates previously included in paid tiers get moved behind higher-priced "Premium" subscription paywalls mid-license.”
    Trustpilot “Disabled features I had included in my license at time of purchase; and offered them back at a ridiculous monthly fee??”
    Trustpilot “Do not bother! I have paid for 3 years and 3 months ago they upgraded the services and want me to pay again, pay more to use the same features I had paid for...”
  • Platform-Locked Licensing (Mac vs. Windows) $49.99-$99.99
    medium 1 source
    Trustpilot “By accident I bought a perpetual license for Mac (yes, very unintelligent). I sent them a message to see if they can change it to a Windows one. An IA answered that it wasn't possible and that I need to buy the license for the Windows version.”
  • Perpetual License Major Version Upgrade Costs $90-$120
    medium 1 source
    Trustpilot “The result is: EUR 84.99 + VAT — EUR 103.69 total. This is the standard purchase price. No discounted upgrade price is displayed, even at final checkout.”
  • Watermark on Free Version Not Disclosed Before Installation $49.99
    medium 1 source
    Trustpilot “When downloading and installing the program, there was no indication anywhere that it was a paid program and that the free version required a watermark. After installing it, I was sad to learn this and was disappointed.”
Tip

Ask your Filmora sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
industry Trustpilot Consumer reviews TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 39 source citations total.

Filmora Contract Terms

Filmora contracts auto-renew. Changes require No stated window; same-day renewal refund requests are denied per multiple user reports. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice No stated window; same-day renewal refund requests are denied per multiple user reports
Minimum Commitment 1 year
Mid-Term Downgrade Not allowed
Payment Terms Annual upfront
Price Escalation No published escalation schedule, but users report features previously included in paid licenses being moved behind higher-cost paywalls mid-license; platform shifted from one-time perpetual purchases to mandatory annual subscriptions
Note

No source data on mid-cycle downgrading between paid tiers

Based on 3 verified sources

How to Negotiate Filmora Pricing

Filmora contracts are negotiable. These 8 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 8 tactics
Start with Basic before upgrading high success

The Basic plan at $49.99/year removes the watermark and enables 4K export, which may be sufficient for most creators. Test Basic before committing to Advanced ($59.99/year) or Premium ($99.99/year) to avoid overpaying for AI features you may not use.

Current tier data
Disable Auto-Renewal Immediately After Purchase high success

Auto-renewal is enabled by default on all Filmora subscriptions. Refund requests on auto-renewed charges — including same-day cancellations — are routinely denied. Go to your Wondershare account settings and disable auto-renewal the moment your purchase is confirmed to avoid unintended future charges.

Multiple Trustpilot reviews (2026-08-14, 2026-09-13)
Watch for promotional pricing before committing medium success

Filmora periodically offers discounted rates (users reference prices well below standard plan pricing). Check for seasonal promotions before subscribing at full price, particularly around major holidays or new version launches.

Trustpilot review referencing $22/month charges vs standard pricing
Verify cross-device coverage before purchase medium success

Confirm explicitly with Filmora support whether your intended subscription covers all platforms (mobile, desktop, web) before paying. If cross-device coverage is not guaranteed in writing, purchasing desktop-only may avoid double-billing scenarios.

Trustpilot reviews (2026)
Screenshot Cart Total Before Clicking Pay medium success

Multiple users report being charged more than the displayed checkout total due to pre-added items (AI credit packs, 'Creative Assets' bundles, 'insurance') appearing to be billed even after removal from cart. Screenshot your final cart total before clicking 'Pay Now'. If overcharged, file a dispute with your card issuer — user reports indicate Wondershare's own support denies refunds even with screenshots provided.

Trustpilot reviews (2026-09-06, 2026-09-13)
Contact Support to Activate Perpetual License Upgrade Discount Before Checkout medium success

If you hold a perpetual license for Filmora 10, 11, 12, 13, or 14 purchased before August 13, 2025, Wondershare's documentation states you qualify for a discounted upgrade price to Filmora 15. However, the discount does not apply automatically at checkout — the full standard price (EUR 84.99 + VAT) is displayed instead. Contact customer support before completing any upgrade purchase and ask them to apply the documented discount.

Trustpilot review (2026-09-18)
Confirm Platform Before Purchase low success

Filmora licenses are platform-specific with no transfer option. Before buying, confirm which platform you need (Mac or Windows). If you work on both platforms, factor in the cost of two separate licenses — users report being quoted $80 for the second platform license with no exceptions made.

Trustpilot review (2026-09-07)
Test Cross-Device Access Before Committing low success

Mobile and desktop subscriptions behave as separate products. Before purchasing Filmora on mobile, verify whether the license extends to desktop by checking the terms for your specific plan. Multiple users have reported paying twice after discovering their mobile subscription did not carry over to desktop.

Trustpilot review (2026-09-01)
High success Medium Low / difficult

Full negotiation guide →

Filmora Price History

Pricing changes CostBench has tracked for Filmora, verified across 3 snapshots going back to 2026Q2.

  1. Filmora price increase

    Highest tier increased from $8 to $100/month

    +1100.36%

  2. Filmora tier restructure

    Changed from 5 to 4 pricing tiers

  3. Filmora price decrease

    Highest tier decreased from $100 to $8/month

    -91.7%

Price stable over 0.2 years

View Filmora's full price history →

Filmora Pricing FAQ

01 How much does Filmora cost?

Filmora offers three paid plans: Basic at $49.99/year (no AI credits, 1GB cloud storage), Advanced at $59.99/year (1,000 AI credits/month, 10GB storage), and Perpetual at $79.99 one-time (lifetime access with 15 version updates). All paid plans include watermark-free 4K exports. There's also a free version with watermark on exports.

02 Is Filmora free?

Filmora has a free version that gives access to all basic editing features, but all exported videos include a Filmora watermark. To remove the watermark and access AI features, you need a paid plan starting at $49.99/year. There is no time limit on the free version.

03 Is Filmora a one-time purchase or subscription?

Filmora’s current listed tiers are Free plus annual paid plans: Basic at $49.99/year, Advanced at $59.99/year, and Premium at $99.99/year. The Basic plan is best for watermark-free exports without monthly AI credits, while Advanced and Premium add monthly AI credits and more cloud storage.

04 Is the Filmora watermark clearly disclosed before I download the free version?

Not always. Multiple users report discovering the watermark requirement only after installing the software and attempting to export, calling it misleading. The free plan is functional but every exported video carries a permanent Filmora watermark that cannot be removed without upgrading to at least the Basic plan ($49.99/year).

05 Does a paid Filmora plan include all effects and templates, or are there extra costs?

Paid plans (Basic at $49.99/year, Advanced at $59.99/year, Premium at $99.99/year) remove the watermark and unlock core features, but a large share of the effects, transitions, and template library remains behind a higher 'diamond' paywall. There is currently no way to filter out locked assets while browsing, so expect to encounter premium-gated content even as a paying subscriber.

06 What happens if I forget to cancel before Filmora auto-renews?

Filmora will charge you for another full annual term and, based on consistent user reports, will deny refund requests even if submitted the same day as the charge. There is no documented grace period. Customer support is AI-only with no escalation path to a human agent. Set a calendar reminder well before your renewal date.

07 Does my Filmora subscription work on both mobile and desktop?

Not automatically. Users report that mobile, desktop, and web versions of Filmora operate as separate products with separate subscription requirements. A subscription purchased on one platform may not activate on another. Confirm cross-device coverage with Filmora directly before purchasing to avoid paying for a second subscription.

08 What are AI credits in Filmora, and do they refresh?

AI credits power Filmora's AI editing features. Paid plans include a credit allocation, but multiple users report credits are capped at 1,000 and do not refresh on a daily basis as some marketing implies. AI credit packs are also auto-added at checkout and renewal; remove them manually if you don't want them, and monitor your billing closely as refunds are denied even for unused credits.

09 I bought a Filmora perpetual (lifetime) license. Will it keep working?

Users with perpetual licenses for older Filmora versions report that software functionality degrades after new major versions are released, with glitches that are only resolved by purchasing the new version. Filmora does not offer discounts or free upgrades to perpetual license holders. Some users also report that features included at the time of their original purchase were later disabled and offered back as paid add-ons.

10 Does Filmora have a free plan?

Yes. Filmora's Free plan includes access to basic editing tools, 100+ editing features, transitions, effects, and audio editing with no time limit. However, all exported videos display a visible Filmora watermark — and this is not always clearly communicated before download or installation. The Free plan also includes no AI credits and no cloud storage.

11 Does Filmora auto-renew subscriptions?

Yes. All Filmora subscriptions auto-renew annually by default. Multiple users report that refund requests submitted on the same day as an auto-renewal charge are denied. It is strongly recommended to disable auto-renewal in your Wondershare account settings immediately after purchasing.

12 Can I use a Filmora Mac license on Windows?

No. Filmora licenses are platform-specific and cannot be transferred. A license purchased for Mac cannot be moved to Windows — you would need to purchase a separate Windows license at full price (reported by users as approximately $80).

13 Are all Filmora effects and transitions included in the subscription?

No. Even on paid plans, users report that approximately 80% of effects, transitions, filters, and stickers are locked behind a secondary 'diamond' paywall requiring additional credits or a higher-tier purchase. These locked assets cannot be filtered out of the content library, so you must scroll past them to find what is included in your plan.

14 Can existing perpetual license holders upgrade to a new Filmora version at a discount?

Wondershare's documentation states that Filmora 10/11/12/13/14 perpetual license holders who purchased before August 13, 2025 are eligible for a discounted upgrade price to Filmora 15. However, users report the discount does not apply automatically at checkout — the standard price (EUR 84.99 + VAT = EUR 103.69) is displayed instead. Contact customer support before completing an upgrade purchase to ensure the discounted price is applied.

Is this pricing incorrect? — we'll verify and update it.