AI Sales Tools pricing across 13 tracked products: entry-tier median $0, top-tier median $667. Cheapest: Apollo.io. Most premium: Clay. Updated April 2026.
AI sales tools are priced per seat per month, typically $50-200/user with enterprise tiers requiring contact sales. Negotiated deals land 15-30% below list.
Entry-tier median is $0, top-tier median $667. Negotiated enterprise deals typically land 15-40% below list.
| Product | Entry | Median | Top | Unit |
|---|---|---|---|---|
| AiSDR | $900 | $1,700 | $2,500 | month |
| Amplemarket | $300 | $300 | $300 | month |
| Apollo.io | $0 | $99 | $149 | month |
| Chorus (by ZoomInfo) | $0 | $667 | $667 | month |
| Clari | $60 | $100 | $160 | month |
| Clay | $0 | $349 | $800 | month |
| Cognism | $0 | $2,375 | $3,375 | month |
| Gong | $108 | $175 | $250 | annual |
| Hyperise | $69 | $149 | $1,620 | month |
| Lusha | $0 | $52 | $399 | month |
| Outreach | $0 | $130 | $200 | month |
| Salesloft | $75 | $145 | $2,000 | month |
| ZoomInfo | $0 | $24,995 | $45,000 | month |
Low is the entry-tier price (often a free or starter plan). Median is the middle price across published tiers. High is the top published tier — enterprise contracts with negotiated discounts usually land 15-40% below the published high.
Across 13 tracked products, the entry-tier median is $0 and the top-tier median is $667. Individual products vary significantly — see the per-product table above.
Apollo.io has the lowest entry-tier price in our tracked set.
Clay has the highest top-tier list price among tracked products.
Prices are sourced from vendor pricing pages and automatically re-checked. Any tier marked 'custom' has no public list price; negotiated deals aren't shown here.