Lusha Pricing 2026

Lusha offers 5 pricing tiers: Free ($0/month with 40 credits), Starter ($49.90/month or $37.45/month billed annually with 4,800 annual credits), Pro ($69.90/month or $52.45/month billed annually with 7,200 annual credits and 2 seats), Premium ($399.90/month or $299.95/month billed annually with 40,800 annual credits and 5 seats), and Scale (custom pricing for enterprise). Annual billing saves approximately 25% across all paid plans.

Yes, Lusha offers a forever-free plan with 40 credits per month, 1 seat, verified email and phone number access, basic and advanced filters, automated email sequences, and call recordings with AI Insights. No credit card is required. The 40-credit monthly allocation is suitable for very light prospecting but will run out quickly for active sales teams.

Lusha uses a unified credit system where all data actions (searches, exports, API calls, AI features) draw from a single credit wallet. On annual plans, all credits are granted upfront for the year. On monthly plans, credits are granted each month and roll over up to 2x your tier's limit. The Free plan gets 40 credits/month, Starter gets 4,800/year, Pro gets 7,200/year, and Premium gets 40,800/year.

Pro ($52.45-$69.90/user/month) includes 7,200 annual credits, 2 seats, API access, CSV enrichment, Signals, and automated workflows. Premium ($299.95-$399.90/month) jumps to 40,800 annual credits, 5 seats, API Advanced with higher rate limits, team management with credit allocation, and 5 buying intent topics with unlimited results. Premium is designed for larger teams needing significantly more credits and team-level controls.

Yes, Lusha pricing is negotiable for Scale (Enterprise) plans and larger team deals. Industry data shows buyers achieve an average of 32% savings through negotiation. Best opportunities occur at quarter-end and year-end. For Pro and Premium tiers, pricing is more fixed, but promotional pricing sometimes drops rates further. Always benchmark against competitors like Apollo.io, Seamless.AI, and LeadIQ when negotiating.

Lusha's Starter plan ($49.90/month) is comparable to Apollo's Basic ($52.45/month (annual billing)), but Apollo includes more credits (30,000/year vs 4,800/year) and unlimited sequences. Lusha's Pro ($69.90/month) competes with Apollo's Professional ($99/month). Lusha's advantage is its browser extension and phone number accuracy, while Apollo offers a larger database (270M+ contacts) and built-in email sequencing at similar or lower price points.

Lusha offers approximately 25% savings with annual billing across all paid tiers. Starter drops from $49.90 to $37.45/month, Pro drops from $69.90 to $52.45/month, and Premium drops from $399.90 to $299.95/month. Annual plans also grant all credits upfront rather than monthly, allowing front-loaded prospecting activity.

Based on user reports, Lusha's data accuracy ranges from 60-85% depending on industry and region. The platform performs best for US-based enterprises and C-level contacts. Common issues include office numbers instead of direct dials (15-20% of cases) and occasional incorrect email addresses. Users recommend verifying critical contacts and using Lusha as a supplementary tool alongside other data sources for best results.

Each Lusha credit typically represents one contact lookup. The Free plan includes 40 credits per month (50 emails and 5 phones for 1 user). Email lookups and phone number reveals each consume credits. Users report the credit system can become expensive as needs scale, with costs rising significantly when you need higher volume prospecting beyond the included allocation.

Lusha's coverage is strongest for North American markets, particularly the United States. Users report notable gaps in the database for international markets and mid-sized companies outside the US. One user noted difficulty finding companies in India and other global markets. If international prospecting is critical, plan to supplement Lusha with region-specific data providers.

Most experienced users recommend against using Lusha as a standalone tool. The consensus is that Lusha works best as a secondary data source alongside platforms like Apollo.io or ZoomInfo. Users frequently find contacts in Lusha that aren't available elsewhere, making it valuable for filling gaps, but its database isn't comprehensive enough to serve as your sole prospecting platform.

Annual billing provides approximately 25% savings across all paid Lusha plans. The Starter plan is $37.45/month annually vs $49.90 monthly, Pro is $52.45/month annually vs $69.90 monthly, and Premium is $299.95/month annually vs $399.90 monthly. For teams committed to the platform, annual contracts offer significant cost savings.