Lusha vs Cognism
AI Sales Tools pricing comparison · 2026
Lusha pricing ranges from $0–$399.9/user/month, while Cognism ranges from $0–$3375/annual. Lusha is typically 98% more affordable, though your actual cost depends on tier and team size.
Lusha and Cognism both provide B2B contact data and sales intelligence, but they target very different market segments. Lusha offers a free tier and paid plans from $29 to $52/user/month (billed annually), making it one of the most affordable contact enrichment tools available. Cognism operates at the enterprise level, with its Grow plan starting at $16,500/year and the Elevate plan reaching $40,500/year, reflecting its focus on GDPR-compliant European data and phone-verified mobile numbers.
Plan-by-Plan Pricing
| Plan | Lusha | Cognism |
|---|---|---|
| Free | Free /user/month | Free /one-time |
| Starter | $49.90 /user/month | $1.4K /user/year |
| Pro | $69.90 /user/month | $3.4K /user/year |
| Premium | $399.90 /user/month | Custom |
| Scale | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Lusha
4 scenariosCognism
5 scenariosMarket Intelligence
Lusha
- Median annual cost
- $839
- Average negotiated discount
- 32%
Cognism
- Median annual cost
- $1,668
- Based on
- 15 deals
Contract Terms
| Term | Lusha | Cognism |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | Not specified in sources | — |
| Minimum commitment | Monthly or annual options available | Annual (implied by seat-based licensing model; plans are quoted at a fixed monthly rate billed annually) |
| Price escalation | Not documented in available sources | — |
Our Verdict
Choose Lusha if you need a lightweight, affordable contact enrichment tool starting at just $29/user/month and your team primarily targets North American prospects. Choose Cognism if you require GDPR-compliant European B2B data with phone-verified mobile numbers and your budget supports the $16,500+/year investment for premium data quality.
Frequently Asked Questions
01 Is Lusha cheaper than Cognism?
Yes, dramatically. Lusha's Pro plan costs just $29/user/month (billed annually), while Cognism's entry-level Grow plan starts at $16,500/year. For a single user, Lusha would cost roughly $348/year versus Cognism's $16,500 minimum, making Lusha nearly 47x more affordable at the lowest tier.
02 Which is better for European B2B prospecting?
Cognism is the stronger choice for European markets. It offers GDPR-compliant data, phone-verified mobile numbers (Diamond Data), and deep coverage of European business contacts. Lusha has broader global coverage but is particularly strong in North American data, and its GDPR compliance features are less mature than Cognism's.
03 Can Lusha replace Cognism?
For teams focused on North American outreach with basic contact enrichment needs, Lusha can serve as a cost-effective alternative. However, Cognism's phone-verified mobile numbers, intent data, and strong European data coverage are difficult to replicate at Lusha's price point. Enterprise teams selling into EMEA markets would likely find Cognism's premium justified.