Thinkific Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Thinkific costs $99/month for Start. Plans range from $99 to $499/month.
Thinkific costs $99 to $499 per month as of May 2026, with 4 plans available. Plans: Start at $99/month, Grow at $199/month, and Expand at $499/month. Enterprise pricing is available on request. The median contract is $35,958/year based on 20 verified purchases.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Thinkific offers 4 pricing tiers: Start, Grow, Expand, Plus. Paid plans include Start at $99/month, Grow at $199/month, Expand at $499/month. The Grow plan is growing businesses needing deeper analytics and white-label branding.
Compared to other lms & e-learning software, Thinkific is positioned at the premium price point.
- Median contract: $35,958/yr from 20 purchases 0
- 5 documented hidden costs beyond list price
How much does Thinkific cost?
Thinkific Pricing Overview
Thinkific has 4 pricing plans ranging from $99 to $499/month. The Start plan costs $99/month, best for solo creators launching with full commerce tools from day one. The Grow plan costs $199/month, best for growing businesses needing deeper analytics and white-label branding. The Expand plan costs $499/month, best for established teams needing fully branded platform and greater admin control. The Plus plan requires contacting sales for a custom quote and is designed for high-growth businesses needing custom-built solution and dedicated support.
The median Thinkific customer pays $35,958/year based on 20 verified purchases.
There are at least 5 documented hidden costs beyond Thinkific's list price, including implementation, training, and add-on fees.
This pricing was last verified in May 1, 2026 from 4 independent sources.
Thinkific is a leading online course platform headquartered in Vancouver, Canada, enabling creators, educators, and businesses to create, market, and sell online courses and learning communities. Founded in 2012 by Greg Smith, Thinkific went public on the TSX in 2021 and serves over 50,000 course creators worldwide. The platform emphasizes ownership and control, giving creators full branding customization, no transaction fees with TCommerce, and complete data ownership.
Pricing starts at $99/month for the Start plan ($74/month billed annually), scaling to $199/month for Grow, $499/month for Expand, and custom pricing for Plus. Annual billing saves approximately 25% across all paid tiers. Thinkific discontinued its free plan in 2024, replacing it with a 14-day free trial that includes full access to platform features.
How Thinkific Pricing Compares
Compare Thinkific pricing against top alternatives in LMS & E-Learning.
All Thinkific Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Start communities: 1currentStudents: 10000 | $99 /month | $74 /yearSave 25% | Solo creators launching with full commerce tools from day one |
| Grow communities: 3currentStudents: 10000 | $199 /month | $149 /yearSave 25% | Growing businesses needing deeper analytics and white-label branding |
| Expand communities: 10communitySpaces: 200 | $499 /month | $374 /yearSave 25% | Established teams needing fully branded platform and greater admin control |
| Plus communities: UnlimitedcurrentStudents: Unlimited | Contact Sales | Contact Sales | High-growth businesses needing custom-built solution and dedicated support |
View all features by plan
Start
- Unlimited courses, live events and coaching sessions
- 1 community with DMs and weekly digests
- Certificates, assignments and compliance tools
- Advanced sales tools (bundles, post-purchase upsells, payment plans)
- Membership and subscription programs
- Customizable site design (HTML and CSS)
- 2 course administrator accounts
Grow
- All Start features
- 3 communities for audience segmentation
- Remove Thinkific branding across website and products
- Enhanced analytics with enrolment and engagement insights
- Invoicing to send, track, and manage customer payments
- Group orders for bulk purchases and seat assignments
- 2 site administrator accounts
- Third party integrations via API and webhooks
- Phone and priority chat support
Expand
- All Grow features
- 10 communities with 200 community spaces
- Email white labelling and custom SSL
- 5 site administrator accounts
- 15 course administrator accounts
- 15 group analyst accounts for cohort reporting at scale
- Revenue sharing with up to 10 partners
- Dedicated launch support
- Phone and priority chat support
Plus
- All Expand features
- Unlimited users and products
- SCORM-compliant courses
- Learning paths with progression mapping
- Built-in AI teaching assistant
- Branded mobile app included on select Plus plans
- Advanced analytics with custom dashboards and automated exports
- Single Sign On (SSO) and advanced security
- CRM integrations with Hubspot and Salesforce
- Priority support with email, phone, and chat
- Dedicated on-boarding with step-by-step support
Compare Thinkific vs Alternatives
Before committing to Thinkific, compare pricing with these 3 alternatives in the same category.
Solo creators testing their first digital product with an all-in-one platform
Full comparisonCommunity builders starting a paid or free community without course needs
Full comparisonNew creators selling their first digital products with simple needs
Full comparisonWhat Companies Actually Pay for Thinkific
The median Thinkific buyer pays $35,958/year based on 20 verified purchase transactions.
Thinkific Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
A creator launching 2-3 courses expecting 50 students per month at $49 average price.
An instructor offering 5 courses plus live weekly workshops and a membership community.
A branded academy with 20 courses, 2,000 students, and a team of 2, needing no Thinkific branding.
A company running 50+ training courses with 5 team admins and compliance requirements.
Individual instructor launching their first online course with basic features
Small to medium education business needing memberships, bundles, and certificates
Large organization with custom requirements, dedicated support, and advanced integrations
How Thinkific Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Thinkific | $99/month | $499/month |
| Kajabi | $89/month | $499/month |
| Mighty Networks | $79/month | $354/month |
| Podia | $39/month | $89/month |
| Teachable | $39/month | $399/month |
Detailed pricing comparisons:
Thinkific Contract Terms
Thinkific contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.
Thinkific Pricing FAQ
01 How much does Thinkific cost in 2026?
Thinkific offers four paid plans: Basic at $49/month ($36 annual), Start at $99/month ($74 annual), Grow at $199/month ($149 annual), and Expand at $499/month. There is also a Plus plan with custom enterprise pricing. Annual billing saves approximately 25% across all tiers.
02 Does Thinkific have a free plan?
No, Thinkific discontinued its free plan in 2024. The platform now offers a 14-day free trial with full access to features. The most affordable paid option is the Start plan at $74/month when billed annually ($99/month on monthly billing).
03 Does Thinkific charge transaction fees?
Thinkific charges 0% platform transaction fees on all plans when using their TCommerce payment system. However, Start plan users who opt for Stripe or PayPal directly instead of TCommerce now face a 5% commission. Standard payment processing fees (Stripe 2.9% + $0.30) apply on all plans regardless.
04 Is Thinkific better than Teachable?
Thinkific is better for creators who want zero transaction fees and more customization. Teachable is better for those who want a polished mobile app experience and built-in email marketing. Thinkific starts at $39/month (annual) with 0% fees via TCommerce, while Teachable starts at $39/month but charges 7.5% transaction fees on the cheapest plan.
05 What is Thinkific TCommerce?
TCommerce is Thinkific's in-house payment processing system that eliminates the 5% platform commission on the Start plan. It handles payments, taxes, and payouts directly. Using TCommerce is recommended on the Start plan to avoid the 5% commission that applies when using third-party Stripe or PayPal.
06 Does Thinkific include email marketing?
No, Thinkific does not include built-in email marketing tools. You need to integrate a third-party email service like Mailchimp, ConvertKit, or ActiveCampaign, which adds $13-$259/month to your costs depending on list size and provider. Thinkific does offer basic student notifications but not full email campaigns.
07 What's the difference between monthly and annual pricing?
Thinkific offers approximately 25% savings when you pay annually versus monthly. For example, the Start plan costs $99/month on monthly billing, but only $74/month when paid annually. The Grow plan is $199/month or $149/month annually, and the Expand plan is $499/month or $374/month annually.
08 Is there a free plan available?
Yes, Thinkific offers a free plan that allows you to create one course with one admin user. However, it includes a $1 + 10% transaction fee on paid products. The free plan is useful for testing the platform or running a single free course, but paid plans are recommended for serious course creators to avoid transaction fees.
09 How much does the Expand or Plus tier cost?
The Expand plan costs $499/month (no annual pricing listed). The Plus tier uses custom pricing and is designed for enterprises with specific needs. Based on marketplace data, enterprise customers typically pay around $35,958/year, though pricing can range from $138,600 to significantly higher depending on requirements.
10 Are certificates and advanced features included in all plans?
No, advanced features like deeper analytics, white-label branding, and additional communities are only available on higher-tier plans. The Start plan ($99/month) provides core course creation tools with 1 community and 2 course admins, but you'll need to upgrade to Grow ($199/month) for white-label branding and 3 communities, or Expand ($499/month) for 10 communities and expanded admin controls.
Is this pricing incorrect? — we'll verify and update it.