Thinkific vs Kajabi
LMS & E-Learning pricing comparison · 2026
Thinkific pricing ranges from $49–$199/month, while Kajabi ranges from $89–$499/month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Thinkific
Thinkific pricing starts at $49/month (Basic), $99/month (Start), and $199/month (Grow) on
verified 13d ago
$1.2K
$36K
Kajabi
Kajabi is a premium all-in-one platform for knowledge entrepreneurs, combining online cour
verified 8w ago
$1.2K
$36K
Verdict · Vendr median · year 1
Kajabi
saves
$35K
vs
Thinkific
· 25 seats
Cheapest
$1.2K
Spread
97%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Start
$30K/yr
year 1 license · $99/seat
Basic
$54K/yr
year 1 license · $179/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$36K/yr
Vendr · n=20
↓ Lowest median
Median annual
$1.2K/yr
Vendr · n=155
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
2 sourced facts
Vendr median · 1 review platform
Last verified
1w ago
Confidence
Medium confidence
Sources
5 sourced facts
1 hidden-cost · 2 contract · Vendr median · 1 review platform
Last verified
1mo ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Thinkific and Kajabi both operate in the lms & e-learning category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Thinkific | Kajabi |
|---|---|---|
| Basic | $49 /month | $89 /month |
| Start | $99 /month | $179 /month |
| Grow | $199 /month | $249 /month |
| Plus | Custom | $499 /month |
Market Intelligence
Thinkific
- Median annual cost
- $35,958
- Based on
- 20 deals
Kajabi
- Median annual cost
- $1,164
- Based on
- 155 deals
Contract Terms
| Term | Thinkific | Kajabi |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Must cancel before trial period ends to avoid charges |
| Minimum commitment | — | None specified, monthly or annual options available |
| Price escalation | — | No published schedule for price increases |
| Can downgrade | — | Yes |