Drip Hidden Costs 2026
What they don't show you on the pricing page
Drip costs $39 to $1.2K per month as of June 2026, with 4 plans available. Plans: 2,500 contacts at $39/month, 5,000 contacts at $89/month, 30,000 contacts at $449/month, and 100,000 contacts at $1199/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Drip offers 4 pricing tiers: 2,500 contacts, 5,000 contacts, 30,000 contacts, 100,000 contacts. Paid plans include 2,500 contacts at $39/month, 5,000 contacts at $89/month, 30,000 contacts at $449/month. The 5,000 contacts plan is growing stores.
Drip true cost runs -99% above the listed $39-$1199/month price as of June 2026. For a 25-person team, expect ~$749 in year-one costs vs the $80,700 base license. Key hidden costs: sms messaging costs extra, additional contacts scale pricing significantly, third-party integration fees. Verified from 2 sources by CostBench.
Example: True Cost for 25 Users
| License (25 × $269 × 12) | $80,700/yr |
| Implementation (one-time) | +$15,000–$50,000 |
| Premium Support (20%) | +$16,140/yr |
| Training (25 × $500) | +$12,500 |
| Admin (part-time) | +$15,000–$25,000/yr |
| Estimated Year 1 Total | ~$749 |