ConvertKit vs Drip
Marketing Automation pricing comparison · 2026 · Updated June 2026
ConvertKit pricing ranges from $0–$189/month, while Drip ranges from $39–$1199/month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
ConvertKit and Drip both serve online businesses, but their pricing is aimed at different audiences: ConvertKit is structured for creators, while Drip is structured around contact-based e-commerce growth.
ConvertKit starts with Newsletter for free, then Creator at $39/month and Pro at $79/month. Drip starts with 2,500 contacts at $39/month, then scales to 5,000 contacts at $89/month, 30,000 contacts at $449/month, and 100,000 contacts at $1199/month.
Plan-by-Plan Pricing
| Plan | ConvertKit | Drip |
|---|---|---|
| Newsletter | Free /month | $39 /month |
| Creator | $39 /month | $89 /month |
| Pro | $79 /month | $449 /month |
| 100,000 contacts | — | $1.2K /month |
Market Intelligence
ConvertKit
- Median annual cost
- $1,164
- Based on
- 142 deals
Drip
- Median annual cost
- $500
- Based on
- 353 deals
Continue researching
Our Verdict
Choose ConvertKit if you are building a creator-led audience and want to start on Newsletter for free, then move to Creator at $39/month for automations and sequences or Pro at $79/month for advanced analytics and collaboration.
Choose Drip if your pricing needs follow e-commerce contact volume: 2,500 contacts at $39/month for small stores, 5,000 contacts at $89/month for growing stores, or higher tiers like 30,000 contacts at $449/month and 100,000 contacts at $1199/month.
Frequently Asked Questions
01 Is ConvertKit free for up to 10,000 subscribers?
Yes. ConvertKit's free plan supports up to 10,000 subscribers with unlimited email sends, unlimited landing pages, and unlimited forms — indefinitely. Drip has no free plan, starting at $39/month for 2,500 contacts. For creators and businesses with lists under 10,000 subscribers, ConvertKit's free plan eliminates the email marketing cost entirely, which Drip cannot match at any price point.
02 Which platform is better for e-commerce automation?
Drip is purpose-built for e-commerce, with cart abandonment, browse abandonment, product recommendations, revenue attribution dashboards, and native Facebook/Instagram ad audience sync. ConvertKit supports basic e-commerce integrations (Shopify, WooCommerce, Gumroad) but its automation is optimized for content-based nurture sequences rather than purchase behavior. For e-commerce stores, Drip's specialized toolset justifies its higher price.
03 Can ConvertKit sell digital products directly, like Drip cannot?
Yes. ConvertKit has native digital product pages where you can sell ebooks, courses, presets, and any downloadable product via Stripe, keeping 100% of the revenue minus payment processing fees. It also supports paid newsletter subscriptions. Drip has no native product selling functionality — it connects to your existing Shopify/WooCommerce store but cannot host product pages itself. For creator businesses selling digital goods, ConvertKit's commerce tools eliminate the need for a separate Gumroad or Podia account.
04 How does Drip's revenue attribution work and why doesn't ConvertKit have it?
Drip connects directly to your Shopify or WooCommerce order data, tagging each completed purchase with the last email or automation flow the customer interacted with. This produces revenue dashboards showing which cart abandonment sequence generated $X last month, which welcome series drives the highest LTV, and which campaigns produce the most sales. ConvertKit tracks email performance (opens, clicks, purchases on ConvertKit's own product pages) but does not track revenue attribution for external Shopify/WooCommerce sales in the same way. Drip's revenue focus makes it the better choice for e-commerce businesses optimizing for sales ROI.
05 Does Drip integrate with Facebook Ads and ConvertKit does not?
Correct. Drip syncs email segments to Facebook and Instagram custom audiences, enabling coordinated retargeting — for example, showing Instagram ads to customers who opened a campaign but didn't purchase. ConvertKit has a Facebook Custom Audience integration, but it is less tightly integrated with Drip's multi-step automation logic. For stores running simultaneous email + social campaigns, Drip's native sync is operationally simpler.
06 At what list size does ConvertKit become more expensive than Drip?
ConvertKit is free up to 10,000 subscribers. Drip at 10,000 contacts costs $154/month. Once your list exceeds 10,000 subscribers, ConvertKit Creator starts at $119/month for 10,001-15,000 — cheaper than Drip's $154/month at 10K. At 25,000 subscribers, ConvertKit Creator costs approximately $166/month versus Drip's estimated $230/month. ConvertKit generally remains cheaper than Drip at equivalent list sizes, with the tradeoff being Drip's e-commerce-specific features.