ConvertKit vs Moosend
Email Marketing pricing comparison · 2026 · Updated June 2026
ConvertKit pricing ranges from $0–$189/month, while Moosend uses custom pricing. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
ConvertKit is built around creators, with Newsletter for new creators building their first email list, Creator at $39/month for growing creators who need automations and sequences, and Pro at $79/month for advanced analytics and collaboration.
Moosend starts with a Free Trial for exploring the platform, then uses custom pricing for Pro, Moosend+, and Enterprise. That makes ConvertKit easier to price upfront, while Moosend is framed around affordable email marketing and customized business needs.
Plan-by-Plan Pricing
| Plan | ConvertKit | Moosend |
|---|---|---|
| Newsletter | Free /month | Free /month |
| Creator | $39 /month | Custom |
| Pro | $79 /month | Custom |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ConvertKit
2 scenariosMoosend
5 scenariosContract Terms
| Term | ConvertKit | Moosend |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | 30 days from charge date (applied inconsistently per user reports) | — |
| Minimum commitment | Monthly or annual | 1 year (annual plans based on user reports) |
| Price escalation | Multiple users report mid-contract price increases of 50% or more; some report prices tripling without adequate advance notice | No published schedule |
| Can downgrade | No | — |
Continue researching
Our Verdict
Choose ConvertKit if you want clear creator-focused pricing: Newsletter for starting out, Creator at $39/month for automations and sequences, or Pro at $79/month for advanced analytics and team collaboration.
Choose Moosend if you want to evaluate the platform through Free Trial or need custom pricing through Pro, Moosend+, or Enterprise for affordable email marketing, customized features, or larger organizations.
Frequently Asked Questions
01 Is ConvertKit's free plan really free forever?
Yes. ConvertKit's free plan supports up to 10,000 subscribers indefinitely with unlimited email sends, landing pages, and forms. There is no time limit. Moosend's free offering is a 30-day trial — after 30 days, a paid plan is required. For lists under 10,000 subscribers, ConvertKit's free plan is the stronger entry point.
02 Which is cheaper at 5,000 subscribers?
At 5,000 subscribers, ConvertKit Creator costs $79/month (or $50/month annually). Moosend Pro at 5,000 contacts costs approximately $32/month. Moosend is meaningfully cheaper at this contact tier for businesses that don't need ConvertKit's creator-specific commerce features.
03 Can I sell digital products directly through Moosend like ConvertKit?
No. ConvertKit has native digital product pages and paid newsletter subscriptions powered by Stripe — you can sell ebooks, courses, and recurring memberships without a separate storefront. Moosend has no built-in commerce functionality. It integrates with e-commerce platforms like Shopify and WooCommerce but cannot host product sales pages directly.
04 Which has better email automation?
They excel at different automation styles. ConvertKit's visual automation builder is intuitive for long nurture sequences based on tags and subscriber behavior over time. Moosend's automation includes behavioral triggers like cart abandonment, product views, weather conditions, and AI product recommendations — more powerful for e-commerce. For newsletters and course sequences, ConvertKit. For retail automation, Moosend.
05 Does ConvertKit have e-commerce integrations like Moosend?
ConvertKit integrates with Shopify, WooCommerce, and Gumroad, but its e-commerce automation is more limited than Moosend's. Moosend has native cart abandonment flows, product recommendation blocks, and deep WooCommerce/Shopify/Magento integrations with behavioral event tracking baked into the platform. ConvertKit is better at creator commerce; Moosend is better at retail automation.
06 What happens when I exceed ConvertKit's free tier limit of 10,000 subscribers?
Once you exceed 10,000 subscribers, ConvertKit requires a paid Creator plan. At 10,001–15,000 subscribers the Creator plan costs $119/month. Moosend at 10,000 contacts costs around $88/month. If you've been on ConvertKit's free plan and hit the limit, Moosend becomes the cheaper option — though migrating automation workflows and landing pages between the two platforms requires significant manual rebuilding.