Price checkPer seat
SAT Foundation$2.4/per user/moSAT Advanced$3.75/per user/moEnterpriseCustom
See all 3 plans

All KnowBe4 Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

SAT Foundation

  • Security Awareness Training
  • Baseline phishing simulation
  • Foundational training library

SAT Advanced

  • Everything in Foundation
  • Advanced phishing simulations
  • AI Defense Agents (AIDA)
  • Real-Time Coaching
  • Compliance training

Enterprise

  • Custom volume pricing for 1,001+ seats
  • All Advanced features
  • Dedicated support
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Tier
Billing
Your projected cost$60per month · $2.4/seat × 25seats
Year 1 license$72012 months at this rate
At a glance

List price by tier (annualized, per seat)

Per-seat list price across KnowBe4's plans, annualized. Custom-priced tiers show a hatched bar.

SAT Foundation$28.8/yr
SAT Advanced$45/yr
EnterpriseCustom
Real-world benchmark

Buyers actually pay a median of $7.7K/yr for KnowBe4 contracts (Vendr deal flow, n=668). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
Estimate

KnowBe4 costs $1.63 to $3.75 per user/month as of August 2026, with 3 plans available. Plans: SAT Foundation at $2.4/per user/month, and SAT Advanced at $3.75/per user/month. Custom pricing is available on request. The median contract is $7,709/year based on 668 verified purchases.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

KnowBe4 offers 3 pricing tiers: SAT Foundation, SAT Advanced, Enterprise. Paid plans include SAT Foundation at $2.4/user/month, SAT Advanced at $3.75/user/month. The SAT Advanced plan is organizations needing advanced ai-driven training and compliance coverage (25-50 seats starting price).

Compared to other soc 2 compliance software, KnowBe4 is positioned at the budget-friendly price point.

  • Median contract: $7,709/yr from 668 purchases Precise
  • Average negotiated discount: 20%
  • 7 documented hidden costs beyond list price
  • Contracts auto-renew — Not explicitly stated in sources
Last verified: | Sources: 1 pricing pages and reviews

How much does KnowBe4 cost?

KnowBe4 pricing starts at $1.63 per user/month across 3 plans, with enterprise pricing available on request. Plans include SAT Foundation at $2.40 per user/month, SAT Advanced at $3.75 per user/month, Enterprise (custom pricing).

KnowBe4 Pricing Overview

KnowBe4 has 3 pricing plans ranging from $1.63 to $3.75/per user/month. The SAT Foundation plan costs $2.40/per user/month, best for small to mid-size teams needing core security awareness training (25-50 seats starting price). The SAT Advanced plan costs $3.75/per user/month, best for organizations needing advanced ai-driven training and compliance coverage (25-50 seats starting price). The Enterprise plan requires contacting sales for a custom quote and is designed for large enterprises with 1,001+ users.

KnowBe4 contracts auto-renew, with a 1 year (annual subscription required) minimum commitment, requiring Not explicitly stated in sources notice to cancel.

The median KnowBe4 customer pays $7,709/year based on 668 verified purchases, with an average 20% discount available through negotiation.

There are at least 7 documented hidden costs beyond KnowBe4's list price, including implementation, training, and add-on fees.

This pricing was last verified in August 8, 2026 from 1 independent source.

Start KnowBe4 Free Trial

KnowBe4 pricing operates on a per-user, per-month model with three tiers: SAT Foundation at $2.40/user/month, SAT Advanced at $3.75/user/month, and Enterprise (custom pricing for 1,001+ users). Starting prices reflect 25-50 seat bands; actual costs vary based on user count, tier selection, and negotiation. Enterprise and nonprofit pricing available through sales quotes.

How KnowBe4 Pricing Compares

Compare KnowBe4 pricing against top alternatives in SOC 2 Compliance.

AuditBoard $30000-$150000 per year Compare → Sprinto $500-$500/mo Compare → Thoropass $5800-$30000/year Compare →

Compare KnowBe4 vs Alternatives

Before committing to KnowBe4, compare pricing with these 3 alternatives in the same category.

VSAuditBoard
From $30000 per year

Small organizations starting SOC 2 compliance

Full comparison
VSSprinto
From $500/mo

Companies seeking compliance certifications

Full comparison
VSThoropass
From $5800/year

Companies that want the automation platform and already have an auditor

Full comparison

All KnowBe4 alternatives & migration guides

What Companies Actually Pay for KnowBe4

The median KnowBe4 buyer pays $7,709/year based on 668 verified purchase transactions, with an average 20% savings through negotiation.

What companies actually pay $7,709/yr Median across 668 purchases Precise
20% avg. savings
with negotiation
Review scores
Trustpilot 1.1out of 5 (23)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
AI-generated training videos perceived as low quality and insultingFalse positive phishing flags causing employee anxiety and disciplinary concernsTraining content too basic for IT-literate employeesAggressive and harassing sales tactics including cold calls and spam emails
Source: Vendr buyer database — median calculated from 668 real purchase transactions. Savings figure reflects negotiated discounts reported by buyers.

KnowBe4 Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Small Team (200 users, negotiated pricing) Under $2,000/year based on community reports of negotiated pricing for 200+ users Year 1 total

A 200-user organization negotiating at renewal with competitor quotes

Mid-Market (400 users, retail pricing) $11,520 Year 1 total

Roughly 400-seat deployment at retail pricing using SAT Foundation tier ($2.40/user/month)

Enterprise (Vendr median deal) $7,709 Year 1 total
median
Total $7,709

Median enterprise deal based on 668 Vendr purchases

reddit (ADynes, 2025-03-18)

How KnowBe4 Pricing Compares

Software Starting Price Top Price
KnowBe4 $1.63 per user/month $3.75 per user/month
AuditBoard $30000 per year $150000 per year
Coalfire Custom Custom
Sprinto $500/month $500/month
Strike Graph Free $2916.67/month
Thoropass $5800/month $30000/month

Detailed pricing comparisons:

Browse all SOC 2 Compliance pricing →

7 KnowBe4 Hidden Costs Beyond the List Price

Beyond the listed price, KnowBe4 has at least 7 documented hidden costs that can significantly increase total cost of ownership.

Watch for 7 hidden costs
  • Premium Training Module Tiers 15-30% of license costs
    medium 2 sources
    Reddit "I love KnowBe4 (aside from the stupid pricing to get the "good" training modules)."
    Reddit "PhishER and Security Coach are add-ons."
  • MSP Upfront Seat Commitment $5,000-$50,000
    medium 2 sources
    Reddit "You basically have to buy a large number of seats, have clients lined up waiting to buy or you are just pissing away money each month. No real consumption based billing."
    Reddit "They are NOT a channel only company. They will steal your customers."
  • Aggressive Price Escalation 50-400% increase over multi-year period
    high 2 sources
    Reddit "KnowBe4 is OK but mega expensive. They've jacked pricing like 500% in the last 5 years."
    Reddit "I noticed that they appeared to have jacked up their pricing by about 400% in the last couple years (at least for new customers)."
  • 25-Seat Minimum Requirement 5-15% of license costs
    medium 3 sources
    Reddit "My only beef is the 25 seat minimum. They really dont want the really small accounts."
    Reddit "They also enforce selling to the ENTIRE company. They will often dig into a company using sources like LinkedIn to verify you are selling to the entire company."
    Reddit "Have a customer under 25 seats? Sorry, find another solution, KnowBe4 thinks orgs of this size isn't good enough for them. Want to pay for 25 seats and only actually use 15? Nope, they will tell you not interested."
  • Aggressive Sales Practices and Onboarding Friction 5-10% of license costs
    low 3 sources
    Reddit "On the polar opposite I'm like two weeks a sales presentation and a dozen emails in for KnowBe4. Two contracts, a signed quote, a submitted client profile and I'm STILL not to the point of actually being able to send my first training or phishing ..."
    Reddit "They were telling us stuff like they don't demo the platform unless customers sign a 3 year contract and that they've 'never offered demo environments or trials', and customers have to 'take it or leave it'."
    Trustpilot "They were never able to get the software working, shuffled me between several different people, poor onboarding, never was able to implement it- they kept my money- unethical and unreliable company and software."
  • Significant Price Increases Over Time 10-20% annual price escalation
    high 3 sources
    Reddit "KnowBe4 is OK but mega expensive. They've jacked pricing like 500% in the last 5 years."
    Reddit "I noticed that they appeared to have jacked up their pricing by about 400% in the last couple years (at least for new customers)."
    Reddit "Havent paid for anything yet. We had knowbe4 in the budget last yr, got denied. Going to try it this yr, but I did notice the pricing went up a little."
  • MSP Bulk Licensing Complexity 10-20% of license costs
    medium 2 sources
    Reddit "They changed their policies on pricing so they could keep the direct customers from moving over to MSP bulk licensing."
    Reddit "KnowBe4 now offers the ability to do MSP pricing for new clients if you buy in bulk, but with the caveat that you can't add your old clients and have to start with another bigger client."
Tip

Ask your KnowBe4 sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
Reddit User discussions Trustpilot Consumer reviews Vendr Verified buyer transactions
Key claims include inline source attribution. Data verified against multiple independent sources. 31 source citations total.

KnowBe4 Contract Terms

KnowBe4 contracts auto-renew. Changes require Not explicitly stated in sources. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Not explicitly stated in sources
Minimum Commitment 1 year (annual subscription required)
Mid-Term Downgrade Not allowed
Payment Terms Annual upfront
Price Escalation Users report 400-500% price increases for new customers over recent years; no published escalation schedule but significant increases reported at renewal
Note

Not mentioned in sources

Based on 2 verified sources

How to Negotiate KnowBe4 Pricing

KnowBe4 contracts are negotiable — buyers save an average of 20% off list price. These 11 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 11 tactics
Leverage Competitor Quotes high success

Obtain quotes from competitors like Mimecast, Phin Security, or Curricula. Users report KnowBe4 will match competitor pricing when presented with alternative quotes.

Reddit: 'I give them quotes from Fish Box and others and they match them so even for our 200 plus users we have never paid more than 2K a year.'
Purchase Through VAR/Reseller high success

Buy through a Value-Added Reseller instead of direct to get discounts off retail pricing. One user reported 17% discount with half the quantity of a direct buyer.

Reddit: 'Purchase through a VAR and get at least some discount off retail. We're gettin about a 17% discount with half the qty you have.'
Multi-Year Commitment high success

Sign 3-year contracts instead of annual to reduce per-user costs. Reported pricing of $13/user for 3-year vs higher annual rates.

Reddit: 'They will drive that down a bit if you sign up for 3 years and we were quoted $13/user for the 3 year term.'
Nonprofit Status high success

Nonprofits can access special pricing tiers - users report getting Gold-tier features at Silver-tier pricing.

Reddit: 'Knowbe4 has non-profit pricing. We're getting "gold" for "silver" pricing something around $16.80/user/year'
Negotiate at Renewal with Competing Bids high success

One user reports: 'every year or for renewal I give them quotes from Fish Box and others and they match them so even for our 200 plus users we have never paid more than 2K a year.' Present competitive quotes at renewal time to drive down price.

reddit
Nonprofit Pricing high success

KnowBe4 offers special pricing for nonprofits. One user reported getting 'gold for silver pricing, something around $16.80/user/year' as a nonprofit. Apply directly and ask for nonprofit rates.

reddit
End of Quarter Timing medium success

Negotiate at end of quarter when sales teams have quotas to hit. More leverage for discounts during this period.

Reddit: 'One great thing about a strong sales organization like kaseya is end of quarter you can bash them on pricing'
Buy Through a VAR for Discounts medium success

Purchasing through a Value-Added Reseller (VAR) can yield discounts off retail price. One user reported getting approximately 17% off retail pricing through a VAR.

reddit
Multi-Year Contract Discount medium success

KnowBe4 offers discounts for multi-year commitments. One user reported a 3-year term reduced per-user cost from $5.50/yr (silver) to $13/user for the 3-year term — note this was a historical quote and current pricing may differ.

reddit
Leverage Vendr Average Discount medium success

Vendr data shows buyers save an average of 20% off list price across 668 purchases. Use this benchmark when entering negotiations to anchor your discount expectations.

Vendr (deal flow)
New Account Pricing for MSPs medium success

If switching from a direct customer to an MSP arrangement, ask about new account pricing. Old direct customers cannot access MSP bulk pricing, but new clients starting fresh can negotiate new account rates.

reddit
High success Medium Low / difficult

Full negotiation guide →

KnowBe4 Pricing FAQ

01 What's the minimum number of users required for KnowBe4?

KnowBe4 requires a minimum of 25 seats for new customers. They will not sell to organizations with fewer users, even if you're willing to pay for the unused seats. For very small organizations, you'll need to look at alternatives like Phin Security, uSecure, or other competitors.

02 Can I try KnowBe4 before purchasing?

KnowBe4's trial policies have changed significantly. They offer a free phishing test for up to 100 users with limited templates and no automation. However, multiple users report that in recent years, KnowBe4 sales reps claim they don't offer demo environments or trials and require signed 3-year contracts before demonstrating the platform.

03 What's the difference between Silver, Gold, Platinum, and Diamond tiers?

Diamond includes monthly content refreshes and AI-related features that lower tiers don't have. The main differentiator is access to premium training modules - users consistently report needing higher tiers to access the 'good' training content. Gold offers more training material than Silver, while Platinum adds features like smart groups for automated remedial training.

04 Is KnowBe4 friendly to MSPs and IT service providers?

No. Multiple MSPs report that KnowBe4 is not channel-friendly. They will contact your customers directly, bid on the same RFPs as you, and potentially take over customer accounts at renewal if they feel you're not managing them properly. They also changed pricing policies to prevent direct customers from getting bulk MSP pricing when switching to an MSP.

05 Does KnowBe4 offer nonprofit or education pricing?

Yes. Nonprofits can access discounted pricing - users report rates around $16.80/user/year and getting Gold-tier features at Silver-tier pricing. Education pricing is also available, though specific rates vary by institution size.

06 Does KnowBe4 offer a free trial?

Yes. KnowBe4 offers a free phishing simulation test for up to 100 users. The free test has a reduced template selection, no automated testing, and no access to full training modules. It's useful for establishing a baseline phishing susceptibility rate before committing to a paid plan.

07 How much can I negotiate off KnowBe4 list pricing?

Based on Vendr data from 668 purchases, buyers save an average of 20% off list price. Presenting competing quotes from vendors like Phin Security, Huntress SAT, or uSecure at renewal has helped users negotiate KnowBe4 down to match competitor pricing.

08 Is KnowBe4 pricing transparent?

KnowBe4 publishes pricing on their website for organizations under 5,000 users. Enterprise pricing for larger organizations requires a sales conversation. The SAT Foundation plan starts at $2.40/user/month and the SAT Advanced plan at $3.75/user/month. Custom Enterprise pricing is available for larger organizations.

09 What add-ons does KnowBe4 charge extra for?

PhishER (email triage and automated response) and Security Coach are sold as separate add-ons on top of the base SAT plans. Access to the highest-quality training content is also tier-dependent, with premium content available only at higher plan levels.

Is this pricing incorrect? — we'll verify and update it.