Apollo.io vs D&B Hoovers
Sales Intelligence pricing comparison · 2026
Apollo.io pricing ranges from $0–$149/user/month, while D&B Hoovers ranges from $44–$49/user/month. These products use different pricing models ( vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
VS
Apollo.io and D&B Hoovers both operate in the sales intelligence category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Apollo.io | D&B Hoovers |
|---|---|---|
| Free | Free /user/month | $49 /month |
| Basic | $59 /user/month | $44 /month |
| Professional | $99 /user/month | Custom |
| Organization | $149 /user/month | — |
| Enterprise | Custom | — |