Apollo.io vs Leadfeeder
Sales Intelligence pricing comparison · 2026 · Updated July 2026
Apollo.io pricing ranges from $0–$149/user/month, while Leadfeeder ranges from $0–$599/per month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Apollo.io and Leadfeeder solve different parts of sales intelligence. Apollo.io is built around outbound prospecting, while Leadfeeder focuses on identifying companies visiting your website.
Apollo.io offers Free, Basic at $59/user/month or $49/user/month annually, Professional at $99/user/month or $79/user/month annually, Organization at $149/user/month or $119/user/month annually, plus Enterprise custom pricing. Leadfeeder offers Lite free, Discover at $79 per month annually, Activate at $369 per month annually, Scale at $599 per month annually, and Enterprise custom pricing.
Plan-by-Plan Pricing
| Plan | Apollo.io | Leadfeeder |
|---|---|---|
| Free | Free /user/month | Free /per month |
| Basic | $59 /user/month | Custom |
| Professional | $99 /user/month | Custom |
| Organization | $149 /user/month | Custom |
| Enterprise | Custom | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Apollo.io
3 scenariosLeadfeeder
8 scenariosContract Terms
| Term | Apollo.io | Leadfeeder |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before renewal date; downgrades take effect at billing cycle end | 30 days before renewal |
| Minimum commitment | Organization plan: minimum 3 users. Enterprise: annual contract required. | 1 year |
| Price escalation | No published escalation clause, but renewal pricing may differ from initial contract | No published uplift schedule mentioned in sources; non-payment of auto-renewed invoices reportedly escalates to collections |
| Can downgrade | Yes | — |
Continue researching
Our Verdict
Choose Apollo.io if your team is building outbound pipeline and wants pricing that scales per user. Basic starts at $59/user/month or $49/user/month annually, while Professional and Organization add higher-tier options at $99, $79, $149, and $119 per user/month depending on billing.
Choose Leadfeeder if your priority is turning website visitors into sales leads. Lite is free, while paid options move from Discover at $79 per month annually to Activate at $369 per month annually and Scale at $599 per month annually, with Enterprise priced custom.
Frequently Asked Questions
01 How does Apollo.io pricing compare to Leadfeeder?
Apollo.io charges per user ($49-$119/user/month annual) while Leadfeeder charges per month based on identified company volume ($99-$389+/month annual). For a solo user, Leadfeeder's base plan ($99/month) costs roughly the same as Apollo's Basic ($49/month) over a year. For teams, Apollo scales with headcount while Leadfeeder scales with website traffic.
02 Can I use Apollo.io and Leadfeeder together?
Yes, and many sales teams do. Leadfeeder identifies companies visiting your website, then you use Apollo.io to find specific contacts at those companies and add them to outbound sequences. This combines inbound intelligence with outbound execution. The combined cost is roughly $148+/month for a single user on both platforms.
03 Which has a better free plan — Apollo.io or Leadfeeder?
Both offer useful free tiers. Apollo.io's free plan includes 900 credits/year, access to 270M+ contacts, and 2 sequences. Leadfeeder's Lite plan identifies up to 100 companies per month with 7-day history. Apollo's free tier is better for outbound prospecting; Leadfeeder's is better for testing website visitor identification.
04 Is Leadfeeder the same as Dealfront?
Leadfeeder merged with Echobot to form Dealfront in 2023. The Leadfeeder product continues as the website visitor identification component within the broader Dealfront platform. The pricing and feature set remain focused on identifying anonymous B2B website visitors.
05 Which is better for lead generation — Apollo.io or Leadfeeder?
It depends on your approach. Apollo.io is better for outbound lead generation — searching a database, finding contacts, and reaching out proactively. Leadfeeder is better for inbound lead identification — knowing which companies visited your website and what pages they viewed. For most B2B teams, Apollo.io produces higher volume; Leadfeeder produces higher intent signals.