Apollo.io Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Apollo.io costs Free to $149 per user/month as of May 2026. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Yes, Apollo.io offers a forever free plan as of May 2026. The free tier includes 15 features with limits on usage. Paid plans start at $59/user/month (Basic). Pricing verified from 1 sources by CostBench.
Apollo.io's free plan is available indefinitely with no time limit.
What's Included in the Free Plan
- 900 credits per user per year (granted monthly)
- Access to 270M+ contacts database
- Basic filters for contact search
- 1 intent topic + intent filters
- 2 sequences per team
- 2 workflows per team
- 1 project
- 5 AI assistant chats (10 messages per chat)
- 5,000 AI writing words per month
- 1 mailbox per user
- 250 daily email sends
- 25 record selection limit
- CSV import & export
- Chrome extension
- Email deliverability suite
What's NOT Included (Paid Only)
- 30,000 credits per user per year (granted upfront)
- Advanced filters & signals
- 6 intent topics + intent filters
- People & company lookalikes (beta)
- 1,000 record selection limit
- Unlimited sequences
- 5 workflows per team
- 250,000 AI writing words per month
- Waterfall enrichment
- AI research & AI filter
- AI scores
- Unified inbox
- Task execution center
- Analytics & reports
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like 30,000 credits per user per year (granted upfront) or Advanced filters & signals
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- 50 credit limit during trial
- Record selection limited to 25
- Cannot link non-Gmail/Microsoft email accounts
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Basic Plan Comparison
| Free $0 | Basic $59/user/month | |
|---|---|---|
| Features | 15 included | 17+ included |
| Support | Community/Email | Priority Support |
| Branding | Apollo.io branding | Your branding |
| Best For | Individual users exploring the platform or doing light prospecting with minimal outreach volume | Small sales teams starting B2B prospecting who need advanced search and unlimited sequences |
Frequently Asked Questions
01 Is Apollo.io free?
Yes, Apollo.io offers a forever free plan with 15 core features included. However, there are limits on users and features that may require upgrading.
02 What's included in Apollo.io's free plan?
Apollo.io's free plan includes: 900 credits per user per year (granted monthly), Access to 270M+ contacts database, Basic filters for contact search, 1 intent topic + intent filters, 2 sequences per team, and 10 more features. Key limits include basic usage caps.
03 What's NOT included in Apollo.io's free plan?
The free plan excludes: 30,000 credits per user per year (granted upfront), Advanced filters & signals, 6 intent topics + intent filters, People & company lookalikes (beta), 1,000 record selection limit. You'll also have Apollo.io branding and limited support options.
04 When should I upgrade from Apollo.io's free plan?
Consider upgrading when: you hit user or storage limits, need features like 30,000 credits per user per year (granted upfront) or Advanced filters & signals, require premium support, or want to remove branding. The cheapest paid plan starts at $59/user/month.
05 Is Apollo.io's free plan really free forever?
Yes, Apollo.io's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.