Drip vs WhatConverts
Marketing Automation pricing comparison · 2026
Drip pricing ranges from $39–$1199/month, while WhatConverts ranges from $30–$160/month. WhatConverts is typically 65% more affordable, though your actual cost depends on tier and team size.
VS
Drip and WhatConverts both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Drip | WhatConverts |
|---|---|---|
| 2,500 contacts | $39 /month | $30 /month |
| 5,000 contacts | $89 /month | $60 /month |
| 30,000 contacts | $449 /month | $100 /month |
| 100,000 contacts | $1.2K /month | $160 /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Drip
3 scenarios$39/month
Starter Setup
$449/month
Growing Business
$1,199/month
Enterprise Setup
WhatConverts
3 scenarios$360 Year 1 ($360 license)
Small Business (Call Tracking Plan)
$1,440 Year 1 ($1,200 license + $240 additional tracking numbers)
Growing Business (Pro Plan)
$10,800 Year 1 ($9,600 license + $1,200 additional tracking numbers)
Digital Agency (Agency Pro Plan, 10 clients)