Qualtrics XM vs Medallia Pricing (2026)
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Qualtrics XM vs Medallia

Customer Feedback pricing comparison · 2026

Qualtrics XM pricing ranges from $125–$417/user/month, while Medallia uses custom pricing. Medallia is typically 100% more affordable, though your actual cost depends on tier and team size.

Customer Feedback

Qualtrics XM

$125–$417
/user/month
3 plans
Full pricing breakdown →
VS
Customer Feedback

Medallia

Custom pricing
/user/month
1 plan
Full pricing breakdown →

Qualtrics XM and Medallia both operate in the customer feedback category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Qualtrics XM Medallia
XM for Customer Experience $125 /per year Custom
XM for Employee Experience $417 /per year —
Enterprise Custom —

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Qualtrics XM 4 hidden costs

high
Per-Respondent Costs After Initial Allocation $1-$5/response
critical
Screen-Outs Now Count as Completes 30-50% increase in project costs
high
Minimal Support Despite High Cost $140,000/year with no included support
critical
Unpredictable Pricing Increases 193% increase year-over-year
See all Qualtrics XM hidden costs →

Medallia 3 hidden costs

high
Automatic Price Increases on Renewal 10% of license costs
medium
Reduced Support for Smaller Accounts 5-10% of license costs
medium
Platform Performance Issues After Acquisition 10-15% of license costs
See all Medallia hidden costs →

Contract Terms

Term Qualtrics XM Medallia
Auto-renewal — Yes
Cancellation — No advance notice provided by vendor - customers report surprise renewals
Minimum commitment 1 year 2 years (negotiable to 1 year with opt-out clause)
Price escalation Reports of dramatic mid-contract price increases following SAP acquisition, with increases up to 193% at renewal 10% annual price increases reported on auto-renewals
Can downgrade — No
Try Qualtrics XM Free
Try Medallia Free

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